 Your new post is loading...
A brief overview of how de-duplication, clustering, human coding, and custom machine classification can create a reusable analytic pathway through tens of thousands…
Coding the social media reaction to the acquisition of Tumblr by Yahoo! and starting to form categories for further coding.
In this post we explain the distinction between the streaming API and the search API, and how the sampling methodologies differ.
Short tutorial presentation by Seth Grimes, presented as part of the Practical Sentiment Analysis tutorial on May 7, 2013, prior to the Sentiment Analysis Sympo
Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical.
Historically (and statistically), social media has always skewed slightly favourably towards women, and recent studies suggest that almost three-quarters (71 percent) of internet female users are active on one or more social media sites, compared to slightly less than two-thirds (62 percent) of men. Typically, women are more likely to use Twitter (which has a 62 percent female populous), Facebook (58 percent women) and, of course, Pinterest (70 percent women), whereas men dominate Google+ (64 percent men), LinkedIn (54 percent men) and YouTube (54 percent men).
Via Kelly Lieberman, ABroaderView, malek, Edward Chenard
Web developing professional with diversified experience in advertising, marketing & SEO.
The exceptional API is one that has broader social data engagement ecosystem consumption in its DNA. Typical social services consider themselves the center of the universe, and that not only will they capture all consumer engagement, they will be the root of all broader ecosystem engagement as well.
During natural disasters people tend to use social media for four interrelated reasons: checking in with family and friends, obtaining emotional support and healing, determining disaster magnitude, and providing first-hand disaster accounts. A consistent research finding is that people are less likely to follow official, government sources on social media than their friends and family during disasters.
SIOP 2013 DiscoverText Sweepstakes - Win One Free Year of DiscoverText Enterprise Individual Access
Text. It’s the gateway to incredible troves of first-person insight, but it can also be the bane of market research. The more text you have access to, the more you can learn — but how can you chew through enough text to get statistically significant results, without spending weeks and weeks on the process?
Strata 2013 kicks off this week and big data and cloud computing are sure to be major topics of discussion. Find out what else to expect at Strata 2013.
|
Commonly known as a comment system, Disqus facilitates comments from over 2.5 million sites. The team at Disqus, Daniel Ha and Steve Roy, like to think of themselves as a community of other communities. But how do they distinguish themselves?
Unlock the potential of text and social data to improve customer insights and drive commercial success, from implementation to application.
A short report at the end of the first day working with social data in the wake of the Yahoo! acquisition of Tumblr.
“The Machine Age,” an essay written for The New York Times by Norbert Wiener, a visionary mathematician, languished for six decades in the M.I.T. archives, and now excerpts are being published.
The leaders in social data: Facebook, Twitter, Tumblr, Foursquare, Automattic, Disqus and many more are descending on Boulder again this summer to talk about the future of their platforms. Last year was a huge success and the expectations this year are even higher.
Should you attend the May 8 symposium? Yes, if you want to lead the competition — in customer satisfaction and support, brand and reputation management, financial services, product design and marketing, and an array of other business processes — if you seek advantage in understanding customer, market, employee, investor, and political sentiment, emotion, mood, and opinion.
A big day for sentiment tomorrow in NYC
Big data requires big thinkers. And some of Seattle’s top minds — from University of Washington computer scientist Oren Etzioni to Context Relevant CEO Stephen Purpura to Amazon.com’s Charlie Bell — turned out this week as Madrona Venture Group hosted a round table discussion on the topic
Italians went to the polls recently producing two results many thought interesting and a bit frightening. There was the resurrection of Berlusconi for the umpteenth time even as he is being investigated for a $3+ million bribe. You cannot hold him down. The second was the emergence of Beppe Grillo as a political leader with lots of votes. Of course, the result that seemed a bit threatening is that there is no majority, and having to produce a government from no majority can seem unsettling.
After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years.
A powerful set of online software tools for text analytics. Collect, archive, filter, search & classify text data from surveys, public comment and social media. Free 30-day trial.
|