Besides being a way to increase medication adherence, identifying pills on the fly could ensure patients don't encounter unwanted side effects or somehow ingest the wrong medication. But the data play here is much bigger: Indexing the world's pill supply.
Optical character recognition and image recognition have spawned all sorts of amazing mobile apps. They can help users identify trees in the forest, identify business cards, and even measure heart rate. Now one new iPhone product, MedSnap ID, could change the way pharmacies are run by allowing for the instant identification of pills via phone camera.
MedSnap's product can help reduce the tens of thousands of patient deaths from accidental drug interactions annually, and save pharmacies and health care providers a ton by cutting down on wasted manpower from slower traditional medication history management tools.
Users place a set of pills on a special tray or a clear imaging service, take a picture with MedSnap, and the product's algorithms identify the pills from 60 images used for machine indexing.
Pills are identified through a combination of imprint recognition (the characters or logo on the pill) and visual characteristics (size, color, density, etc.). Apart from the company's current database--which is primarily centered on drugs available in the United States--users can add to what the company calls the Pill Mapping Project, an effort to “index the world's prescription drug supply so that it can be ready by a technology using a smart phone in a healthcare, patient, or caregiver environment.”
Identifying pills in medical settings is important, if only for the fact that an overworked, inattentive, or distracted medical professional can endanger lives by handing the wrong medication to the wrong person. Medical institutions currently use a host of proprietary products to identify pills, many of which require trips back and forth to a computer terminal. Apart from wasting time and money for the health care provider, this also ironically increases chances of a pharmacist being distracted.
Health-related research is among the top three online activities worldwide. In the United States alone, more than 100 million Americans per year will visit health-related sites such as WebMD, Familydoctor.org, Healthfinder.gov, and CNN Health, among thousands of others. Within the massive ecosystem of health-related content websites, community-based sites are critical sources of trusted information for patients and caregivers. They offer a single spot for multiple stakeholders ’ including marketers ’ to interact with and contribute content to the community. And that’s where marketers need to get smart.
The customer journey of trust
Online engagement is usually modeled in relation to the customers’ journey. When creating this life cycle journey, consider your ’degrees of trust’ for content categories at each stage.
For example, a diabetes care provider may consider the customer life cycle to be:
A layered content strategy
Many health care organizations are adept at creating, optimizing, and disseminating personalized content to specific targets. Yet, social media has changed the landscape in so many ways, and in health care, in particular, it elevates the role bloggers and other online influencers play in the information value chain.
A patient is highly influenced by these independent players when weighing treatment options and purchase decisions. While it is not entirely credible for a health care provider to provide, for example, a product comparison, a layered content strategy can enable a third party to supply information indirectly on your behalf.
Be very conscious about how to approach and engage with third parties, however. Bloggers are obliged, sometimes required, to be transparent about their associations with health care companies.
As of August 1, 2013, CDC has been notified of 400 cases of Cyclospora infection from the following 17 health departments: Iowa, Texas, Nebraska, Florida, Wisconsin, New York City, Georgia, Illinois, Arkansas, Kansas, Louisiana, Missouri, Connecticut, Minnesota, New Jersey, New York, and Ohio.
Most of the illness onset dates have ranged from mid-June through early July.
At least 22 persons reportedly have been hospitalized in five states.
Wow. I am in total awe of the upcoming Google Glass invention. I just heard about it a few days ago, and after reading today’s infographic, I must say that I am thoroughly impressed. Google glass seems like a futuristic contraption straight out of a sci-fi movie! Google glass is a pair of glasses frames with a small lense at the end. With this lense, you’ll be able to record videos, take pictures, access your email, look up directions, and probably a whole lot more that we don’t even know about. MIND BLOWN!
The King of the Causeway Triathalon on South Padre Island is September 14-16 2012
The 2012 King of the Causeway Road Race, Triathlon & Tour has taken on a life of it's own. The KOC-Tri now offers both an Olympic distance option along with the original Sprint distance.
A kids 5K Beach run is new this year and Clayton's Bar & Grill will host after parties!
Since 2007 King of the Causeway has been bringing fun and challenging Cycling events to the Rio Grande Valley and South Texas.
Each year they have added more choice and diversity to the events in order to make sure there was something for everyone to enjoy. Along with a commitment to providing great local cycling events, they also give back to the Rio Grande Valley.
Texas abortion providers fear major shutdowns Boston.com The new abortion restrictions passed by the Texas Legislature could force Novick to close the Houston abortion clinic he opened in 1980 because, he says, he does not have $1 million to $1.5...
Sebelius touts health care law in Texas The State AUSTIN, Texas — Health and Human Services Secretary Kathleen Sebelius said the Obama administration is open to talks with Texas about expanded health care for the poor.
The one-two punch of new regulations and requirements to store vast new amounts of data are squeezing the healthcare industry. But a few crucial signs suggest the prognosis for achieving better yet cheaper care is good.
Healthcare CIOs must feel ill some days. They are under pressure by boards of directors and governments to keep costs down, while the medical establishment and government simultaneously foist more requirements to collect, store and analyze ever-increasing volumes of data. It’s a headache that no amount of aspirin will fix.
Ironically, it may turn out that the CIOs’ latter problem can be a cure for the former. That is – given the right technology – insights gleaned from data soon will be the key to holding down healthcare expenditures while still improving patient care overall.
four critical reasons to be optimistic that healthcare will get better, and soon, for individuals:
First, we are seeing a global shift from “cookbook style” diagnosis – where symptoms are treated by a recipe approach – to evidence-based medicine, which applies data-centric methods to both diagnose and offer treatment.
Second, there is a major effort industry-wide to collect as much medical data as possible, in any format, to analyze and accurately determine proper treatment for ailments.
Third, with smartphones in hand, patients themselves are being empowered and learning to monitor personal health data themselves. And often at a fraction of the cost of the past.
And finally, IT vendors have finally delivered a processor, networking, and database infrastructure that is capable of handling the data volumes and variety of information fast enough.
Together these factors should help usher the healthcare industry into a new era of efficiency that still offers far better outcomes for patients.
Rio Grande Valley celebrates incoming UT students The Horn On Tuesday evening, Rio Grande Valley freshmen from the University of Texas at Austin's incoming class, their parents, members of the UT community and UT Austin president Bill Powers...
Congressman: Rio Grande Valley Sector's resources 'woefully inadequate' Monitor U.S. House Homeland Security Chairman Michael McCaul, center, rides in a Texas Department of Public Safety boats to examine border security operations Tuesday Aug.
Ex-Texas health care worker gets prison for fraud KHOU McALLEN, Texas (AP) — A former employee of a now-defunct South Texas medical equipment company has been sentenced to more than 11 years in prison for fraud and identity theft.
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