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Can A Hashtag Change Healthcare? The Impact of Healthcare Tweet Chats

Can A Hashtag Change Healthcare? The Impact of Healthcare Tweet Chats | Testing, testing! | Scoop.it
Can A Hashtag Change Healthcare?   The first time I read this quote from Dana Lewis, moderator of #hcsm the premier tweet chat on healthcare, I was gripped by the notion of how Twitter and in parti...
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Rescooped by Grace Ashley from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Janssen Does It Right

Janssen Does It Right | Testing, testing! | Scoop.it
This article is about how social media netnography helped Janssen to better understand schizophrenia patients and improve its patient website (Can social media netnography help pharma to better engage with patient?

Via eMedToday
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eMedToday's curator insight, May 1, 2013 12:49 AM

Great example of one Pharma doing research to what patients discussed, how they discussed it, in what context and what were opportunities for Janssen to start the conversation with patients. The result of put into a web site.

Rescooped by Grace Ashley from New pharma
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Engaging Patients Through Social Media | IMS Institute

Engaging Patients Through Social Media | IMS Institute | Testing, testing! | Scoop.it

IMS's Top 10 Pharma Social Media Engagers

By Ben Comer | Published: January 21, 2014

The IMS Institute for Healthcare Informatics worked up a methodology for assessing the effectiveness of pharma’s social media efforts across Facebook, Twitter and YouTube, according to three indices: reach (total number of people reached through each channel via likes, shares and re-tweets); relevance (extent to which content is being shared and forwarded); and relationship (amount of back and forth between company and patient).

Those pharmas hitting the trifecta scored best on the cumulative “Social Media Engagement Index.” Results were tallied over a two-year period. Here are the top ten pharma engagers, per IMS Health. To read the full report, which discusses the role of Wikipedia, healthcare professionals’ use of social media, and a summary of social media regulatory policy in the US, Canada and the EU, click here. And the winners are:

 

IMS Health Social Engagement Index

1. Johnson & Johnson

2. GlaxoSmithKline

3.Novo Nordisk

4. Pfizer

5. Novartis

6. Boehringer Ingelheim

7. Bayer

8. Merck

9. AstraZeneca

10. UCB

In a separate article, consultants at Capgemini Consulting Life Sciences wonder if social media in pharma has reached a tipping point. PharmExec’s sibling company, CBI, is hosting its annual iPharma conference in New York City this May.


Via rob halkes
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rob halkes's curator insight, February 3, 2014 10:12 AM

It says that the self evident suspects have done the trick of social media again. What has it brought to them, besides being positioned in these lists. Has thier image raised for patients and physicians, the public in gerenal? I guess they know it, but we don't see publications of it. Do we?

Indeed there's a tipping point reached in what a pharma company may reach in doing social media in their engagement to the public in general. Now there's the time to develop their information (and promotion) channel in to interactive channels, producing support and collaboration to improve patient care. That is however, a much more challenging demand than using just social media with a multichannel mix. It depends upon their strategic starting point of what pharma wants to do for its commercial development. Now is the move to upper management  ;-)

Rescooped by Grace Ashley from Social Marketing Revolution
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Top 10 Social Media Blogs, The 2014 Winners!

Top 10 Social Media Blogs, The 2014 Winners! | Testing, testing! | Scoop.it
Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014. (Top 10 Social Media Blogs, The 2014 Winners!

Via Maria Margarida Correia, luigi vico, Martin (Marty) Smith
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Kara K.'s curator insight, February 3, 2014 3:08 PM

Good list of places to start checking out frequently to see if they have any insight into new social media outlets or how to utilize them. 

Carlos Bisbal's curator insight, February 3, 2014 3:42 PM

10 Blogs de Social Media ganadores del 2014 en Social Media Examiner

 

Deberías seguir cada uno de estos blogs ya que en ellos podrás encontrar los mejores consejos y asesoramiento sobre Social Media. Se trata de los ganadores del Social Media Examiner Top 10 Blogs de social media para el año 2014.

Amy Williamson's curator insight, February 5, 2014 4:33 AM

Top social media blog of 2014. Learn tips and tricks from the professionals!

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Infographic: 40 Key Trends Shaping The Future of Medicine

Infographic: 40 Key Trends Shaping The Future of Medicine | Testing, testing! | Scoop.it
Infographic created by Bertalan Mesko, MD, PhD illustrates the key trends and innovations that shape the future of medicine visualized from 3 perspectives.
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CVS Will Stop Selling Cigarettes and Tobacco Nationwide by October 1

CVS Will Stop Selling Cigarettes and Tobacco Nationwide by October 1 | Testing, testing! | Scoop.it
To the tune of $1.5 billion in annual revenue
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January's record digital health funding -

January's record digital health funding - | Testing, testing! | Scoop.it
We were planning to wait until the end of the quarter to provide our first funding update of 2014. The VCs just wouldn’t let us—the $390M they poured into digital health companies across 25 deals during January represents the largest month of funding on record. The figure is staggering. However, with Care.com growing into a …
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3 Steps to Social SEO for Your Boring-Ass Clients

3 Steps to Social SEO for Your Boring-Ass Clients | Testing, testing! | Scoop.it
A big complaint I hear in the SEOmoz Q&A forums, and in the industry in general, is from SEOs that have clients that sell boring things that they believe cannot be adapted for Social SEO Campaigns. Those poor SEOs that are tasked with promoting key words like
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90+ Events in Tech, Social Media and More

90+ Events in Tech, Social Media and More | Testing, testing! | Scoop.it
This week, we're highlighting five events that we think can help move your career forward, from events in San Francisco to Amsterdam.
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Rescooped by Grace Ashley from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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10 things pharma marketers should look for in a digital agency : Where is Digital?

10 things pharma marketers should look for in a digital agency : Where is Digital? | Testing, testing! | Scoop.it
There are too many digital agencies who see pharma's shift to digital marketing as a cash cow rather than a chance to improve patient marketing.

Via eMedToday
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eMedToday's curator insight, June 12, 2013 9:05 PM

This is a good check list but missing from the check list is a detail understanding of the role of digital in todays Pharma's environment

Rescooped by Grace Ashley from visualizing social media
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How to Share Infographics on Social Media - Best Practices [Infographic]

How to Share Infographics on Social Media - Best Practices [Infographic] | Testing, testing! | Scoop.it
You should share infographics with your readers and social media fans! This post will show you how to do it the right way.

Via massimo facchinetti, Brian Yanish - MarketingHits.com, Lauren Moss
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Richard Baxter's curator insight, February 5, 2014 4:46 AM

Golden rules or olden rules - innovation in infogrpahics is breaking some if not all of these rules!

Martin (Marty) Smith's curator insight, February 5, 2014 1:56 PM

Cool tips infographic about how to share infographics with attribution and on different social nets. 

Amy Williamson's curator insight, February 6, 2014 4:16 AM

Using infographics in social media, and how to do it right!

Rescooped by Grace Ashley from MarketingHits
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How to Write an Action-Inducing Email Marketing Campaign

How to Write an Action-Inducing Email Marketing Campaign | Testing, testing! | Scoop.it
Content might be king and social media its heir to the throne, but the marketing tool with the most power is without a doubt email marketing. Don’t believe me?

Via Brian Yanish - MarketingHits.com
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Best Social Network Ever - A Table And Two Chairs

Best Social Network Ever - A Table And Two Chairs | Testing, testing! | Scoop.it
People do business with people, not with technology. Whether you are a person or a brand, to truly build long-lasting personal relationship with another person or a brand advocate you need way more than just a couple of tweets and a LinkedIn connection request, you need face-to-face time.
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Visual Wednesdays: Why Americans Pay So Much For Brand-Name Drugs -

Visual Wednesdays: Why Americans Pay So Much For Brand-Name Drugs - | Testing, testing! | Scoop.it
Big pharma spends 2X more on marketing than on R&D. #VisualWednesdays http://t.co/cDonfs4OmM
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Why patients need to be treated like consumers -

Why patients need to be treated like consumers - | Testing, testing! | Scoop.it
We sat down for a little Q&A with Rock Health entrepreneur and Covered CEO and privacy expert Noah Lang.  You can catch Lang at Rock Health’s CEO Summit next week, where he’ll be diving into privacy issues on his panel, Privacy by Design.
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CCC VitalSigns - A Chandler Chicco Companies Blog

CCC VitalSigns - A Chandler Chicco Companies Blog | Testing, testing! | Scoop.it
With CCC VitalSigns we hope to foster a venue for collaboration - to share, to converse, to learn. After all, no matter what you do or where you are: Health Unites Us.
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