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Lingerie Startup Uses Big Data to Engineer the World’s Best Bra

In the lingerie industry, the old marketing trope is true: sex sells. Michelle Lam is hoping that data does, too.






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The Next Big Thing You Missed: Amazon’s Delivery Drones Could Work—They Just Need Trucks

There’s a big problem with the logistics of Amazon’s grand plan to deliver packages via flying drone: Sending swarms of aircraft from Amazon warehouses to American homes isn’t nearly as efficient as simply driving the packages on four wheels. But one startup’s plan to pair trucks with heavy-duty octocopters could make drone-dropped packages more than […]






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Ubisoft Brings Back Rainbow Six and More at E3

The return of Rainbow Six was the big news at a Ubisoft press conference heavy on popular franchises.






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Electronic Arts Brings ‘Conceptual Prototypes,’ But Few Finished Games, to E3

If you were hoping for new games at Electronic Arts' E3 show, you'll have to content yourself with lots of "conceptual prototypes" instead.






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Microsoft Kicks Off E3 by Giving Us What We Want: More Games

Microsoft showed tons of videogames, and nothing else, at E3.






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Uber Lands $1.2 Billion So You Can Get Rid of Your Car

Uber just became one of the most valuable tech startups in history. Co-founder and CEO Travis Kalanick announced today that investors are pouring another $1.2 billion into Uber in a funding round that values the five-year-old company at $17 billion. Though nine and 10-figure deals have become common enough in Silicon Valley to seem almost […]






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Game|Life Podcast: The Pre-E3 Predictions Show

WIRED editors discuss what we think will happen (or not) at this year's Electronic Entertainment Expo.






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Nintendo’s New Games Sound Great, Just Don’t Expect Them Anytime Soon

With an E3 presentation lacking in big surprises, Nintendo seems to be placing the vast majority of its holiday hopes and dreams on Super Smash Bros.






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This Startup Wants to Turn Your Old Electronics Into Solid Gold

About 50 million tons of electronic waste were generated worldwide in 2012. BlueOak Resources could make a fortune on it.






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At E3, Sony Attempts to Keep Its Edge Over Xbox

Sony announced as many exclusives for PlayStation 4 as it could, whether entire games or just exclusive bits of content, at E3.






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EA Brings ‘Conceptual Prototypes’ to E3, But Few Finished Games

If you were hoping for new games at Electronic Arts' E3 show, you'll have to content yourself with lots of "conceptual prototypes" instead.






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Watch This Awesome Game of Thrones-Skyrim Mashup, Then Add It to the Game

Drop this snazzy Game of Thrones style opening into your copy of Skyrim.






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Twitter’s in Trouble. Here’s How It Can Avoid Becoming the Next AOL

Users are abandoning the service, growth has been stagnant and social media pundits wonder if Twitter is heading toward irrelevance. Here's what it can do to fix it.






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