Testing & Optimisation
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Rescooped by Tamara Gielen from MailChimp Email Marketing
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You’re Doing It Wrong: 5 Email Marketing Conversion Killers

You’re Doing It Wrong: 5 Email Marketing Conversion Killers | Testing & Optimisation | Scoop.it
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Today, Chris Hexton, founder of targeted email marketing software Vero, is going to look at 5 email conversion killers and teach what you can do not to make the same mistakes.

Via Meg Appleby
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ItsMenaJo (GetGeekemarketing)'s comment, October 8, 2013 3:30 PM
Pleasure - it was a great post.
Rescooped by Tamara Gielen from ModernEmailMarketer
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4 Email Marketing Split Tests You Should Be Running (But Probably Aren’t)

4 Email Marketing Split Tests You Should Be Running (But Probably Aren’t) | Testing & Optimisation | Scoop.it

There is a wealth of opportunity to increase the effectiveness of your email campaigns, yet people still don’t seem to test enough. My colleagues at WhichTestWon and I have reported that 45% of email marketers are testing, but after the last few years of running the email and mobile testing awards, I am suspect of this statistic (we are currently working on another study).


Via Chris Bryan
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