When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of awareness by tapping into my network.
...I opened both envelopes without realizing what was inside and had to chuckle at how I was taken in. They fooled me good. And then I thought about what that says about the state of direct marketing today. Have we sunk so low that we need to trick people into reading our messages? Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years?...
This is a very interesting article. it shows how companies try to trick their customers into reading their email. It gives examples of good direct marketing and also the bad techniques. Companies should think about their marketing in the customer perspective. When you think in terms of what your customer wants, you will get attention
This article has introduced some actions we can take to make sure that IMC campaign is cohesive. The big idea is intergration can occur across all media. The big idea encapsulates your total message in a few simple words or phrases. It is very important for a business to establish one big idea and implement the idea as effective message which promotes what product is about . It helps consumers to easily understanding and remember the brand and products.
Innovations key to customer engagement ITWeb Graham Webster, Telefónica Europe director of customer experience, who was also at the event explained that the idea is to “treat customer experience as physical and emotional.” High levels of loyalty...
A more 'humane' approach by companies by interacting with people in a more personal and direct way it gives the consumers a sense of belonging and importance.Brands can be anything, from a product to a person, its the way in which it is marketed that engages consumers and makes it successful. If a consumer is emotionally invested into a brand, they will be loyal and continue to see this brand as important to them, as people see different things in different ways according to their own feelings and opinions.
thats a research by NM Incite and it shows consumer rating and reviews are the most important source for products and service. also it shows the reasons why do customers to share their experiences. it is important to understand these as a marketer for example we may provide a discount for those people who make their discussion intend to have a discount.
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
This article displays the 5 key factors of developing an effective marketing communication mix. First to understand your audience, then create your key message points. Also the opportunities, plan, and tactics.This is the basic process which obviously the key beginning of effectively communicating through marketing. It can be connect to a real case of communication Mix and it will help to understand it.
This article shows that emotional responses are important and need to be seen as important by marketers and companies.Prompting an emotional response in consumers is an important part of communicating and integrating marketing communications. This is because emotional responses can influence behaviour. And behaviour is important to marketers as behaviour changes can mean whether or not a consumer purchases or whether or not the consumer is loyal to a brand. A quote that illustrates a really good point about the importance of emotional responses is this: "It starts with the understanding that emotions are not just touchy-feely reactions. Rather, emotions are powerful influencers of behavior, relationships, evaluation and consideration." This is highlighted further by the following point about the importance of emotional responses: "Evidence from multiple disciplines, including neuroscience, psychology and marketing research shows that emotional response plays a central role in decision-making.".
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