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Rescooped by Myeong-Hyeon Lee from Social TV & Second Screen Information Repository
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[Study] Multi-Screening, Attention and Engagement

[Study] Multi-Screening, Attention and Engagement | test mhlee | Scoop.it

New research investigates the relationship between multi-screening, attention and engagement providing an in-depth look at the interplay between second screens and TV viewing in UK households


Via Nicholas Barr
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Rescooped by Myeong-Hyeon Lee from Social TV & Second Screen Information Repository
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TV Goes Social – The Rise Of The Second Screen [INFOGRAPHIC] - AllTwitter

TV Goes Social – The Rise Of The Second Screen [INFOGRAPHIC] - AllTwitter | test mhlee | Scoop.it

This infographic from Confused.com illustrates some recent stats for social television and the rise of the second screen.


Via Nicholas Barr
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62% Of People Use Social Networks On A Second Screen While Watching TV [Infographic]

62% Of People Use Social Networks On A Second Screen While Watching TV [Infographic] | test mhlee | Scoop.it
62% Of People Use Social Networks On A Second Screen While Watching TV [Infographic]...

 

Use of “the second screen” is booming and more and more television viewers are watching their favorite TV shows with a device in hand.  Viewers are multi-tasking more than ever while watching television, whether it’s with a smartphone, a tablet or a laptop.  A new infographic fromConfused.com takes a look at the latest second screen trends, including how many viewers are using devices to multi-task while watching TV and what they’re doing on these devices.


The infographic, ‘TV Goes Social: The Rise Of The Second Screen’, reveals that “roughly 4 in 5 tablet or smartphone owners now use their devices while watching TV.”  The US and UK lead the way, with 86% of US viewers using tablets while watching TV and 88% using smartphones, and 78% of UK viewers using tablets while 80% use smartphones.

What are these “second-screeners” doing?  Everything from browsing the Internet to chatting with friends online, checking up on their social media sites, shopping, searching for information and using second-screen applications.  62% of those surveyed say they use social networks and forums while watching TV on a weekly basis.

Check out the full infographic below to find out more, including which types of shows are most likely to create social media buzz, how social media is changing our TV viewing habits and more.

 


Via Virginie Colnel
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