Text Messaging (SMS)
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Consumers prefer SMS to apps for brand communications - Mobile Marketing - BizReport

Consumers prefer SMS to apps for brand communications - Mobile Marketing - BizReport | Text Messaging (SMS) | Scoop.it
Findings of a global study reveal that most consumers consider SMS to be a quick and convenient way for brands to communicate with them.
Mobinee's insight:

Consumers frustration over the use of multiple apps -- they prefer simple SMS. 

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Brisbane Airport personalises passenger experience with SMS screens

Brisbane Airport personalises passenger experience with SMS screens | Text Messaging (SMS) | Scoop.it
Brisbane Airport is the first in Australia to allow visitors to publicly share SMS messages on its digital LED screens.

Via Wendy Forbes
Mobinee's insight:

Public sharing of sms messages on big airport screens.

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Rescooped by Mobinee from Mobile Commerce
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Hack any Facebook account in under a minute, by sending just one SMS

Hack any Facebook account in under a minute, by sending just one SMS | Text Messaging (SMS) | Scoop.it
A security researcher explans how he could hack into any account on Facebook, just by sending a mobile phone text message. Here's how it worked.

Via Paulo Félix, Mobinee
Mobinee's insight:

Fortunately Facebook fixed this vulnerability five days after it was reported (May 28, 2013) thanks to that researcher reporting the issue.  https://threatpost.com/sms-account-hijack-exploit-fixed-by-facebook/

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Mobinee's curator insight, June 28, 2013 1:35 PM

Fortunately Facebook fixed this vulnerability five days after it was reported (May 28, 2013) thanks to that researcher.  https://threatpost.com/sms-account-hijack-exploit-fixed-by-facebook/

Rescooped by Mobinee from I can explain it to you, but I can't understand it for you.
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SMS Marketing Best and Worst Practices

SMS Marketing Best and Worst Practices | Text Messaging (SMS) | Scoop.it

SMS marketing may have been absent from our blog for a while, but it’s far from absent from the marketing world. I feel like every week lately, another company sends either an email or social media post announcing that they’re starting SMS campaigns.


Via Riaz Khan
Mobinee's insight:

SMS marketing involves a consumer letting you into their personal space. Take care to do it right or lose them.

 

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SMS Account Hijack Exploit Fixed by Facebook

SMS Account Hijack Exploit Fixed by Facebook | Text Messaging (SMS) | Scoop.it
A vulnerability existed in Facebook that an attacker could have exploited via SMS in order to take complete control of any mobile-linked account on the world’s largest social network.

Via Paulo Félix
Mobinee's insight:

In five days...

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