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SEO Trends - The Successful Way Forward Is Only One: Produce Good Content

SEO Trends - The Successful Way Forward Is Only One: Produce Good Content | Test for sites.uwwem.com | Scoop.it

Via Robin Good
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Robin Good's curator insight, September 18, 2013 7:18 AM



Andrew Gouty analyzes the history of SEO, while highligthing how increasingly important it is to look less at "SEO tactics" and more at producing truly quality content.


The article cum infographic reviews the main five SEO eras, from the 1994-99 Meta era, and through the PageRank years (2000-2003), the Florida era (2004-2009), the Content Era (2010-12) and the Present Day.


A good, fact-supported overview of what really counts when it comes to content visibility on the web.



Useful. Data-rich. 8/10


Full article + infographic: http://www.raidious.com/content-marketing/the-history-of-seo-effectiveness/ 





Alex McCardell's curator insight, September 19, 2013 5:48 AM

Good content is not just a trend. Communicate effectively for your users/customers = optimised SEO

Alexandra Salzedo's curator insight, September 22, 2013 10:17 AM

Without valuable content the brand risks losing valuable interactions with their community

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Marketing automation: how it works and why it's important for modern marketers - Econsultancy | #TheMarketingAutomationAlert

Marketing automation: how it works and why it's important for modern marketers - Econsultancy | #TheMarketingAutomationAlert | Test for sites.uwwem.com | Scoop.it
Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing messages to help drive conversions.

 

Introduction...

 

Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing messages to help drive conversions.

 

So to find out more about how businesses can better understand marketing automation, I spoke to Oracle's EMEA marketing director Sylvia Jensen...

 

What are the main benefits of marketing automation and why is this important to modern marketers?

Marketing automation is becoming the system of record for modern marketers. It’s the place where they can manage all their data and create a rich profile of their target buyers. With this intelligence they can send out the right information at the right time to move prospects along on their buying journey.


Via marketingIO
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marketingIO's curator insight, September 19, 2013 10:01 PM

The definitive Q&A on marketing automation. If anyone needs an introduction on marketing automation, this is it.  And the closing paragraph: "The beauty is that once they have the system in place they can continuously improve and extend how they are using marketing automation. Most customers follow an adoption curve where they add sophistication as they master the basics. "


  • See the article at from econsultancy.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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10 Examples of Clever Packaging

10 Examples of Clever Packaging | Test for sites.uwwem.com | Scoop.it
The packaging on these is better than the products themselves. Calling all design nerds! (Cheese-pencils, bread-gnomes, and other examples of super-clever product packaging!
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Make the best of postcard printing for business marketing

Make the best of postcard printing for business marketing | Test for sites.uwwem.com | Scoop.it
Despite the noise of recent marketing methods, 
there are a variety of traditional yet proven approaches
that still deliver positive outcomes.

One of which is definitely the postcard marketing.
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Don’t Believe All You Hear About Rising B-to-B Marketing Budgets | SiriusDecisions Blog | #TheMarketingAutomationAlert

Don’t Believe All You Hear About Rising B-to-B Marketing Budgets | SiriusDecisions Blog | #TheMarketingAutomationAlert | Test for sites.uwwem.com | Scoop.it
Comparing predictions against reality when it comes to marketing budget planning.

 

Key excerpt...

 

The bottom line: After years of comparing predictions against realities, we can safely say that when it comes to predicting marketing budget increases, CMOs are an optimistic bunch. They tend to anticipate increases that are approximately 50 percent greater than what is actually realized. Since these same marketing leaders are the ones who fill out surveys, the predictions of budget increases made by most pundits, bloggers, publications and research firms also tend to be higher than the reality by about 50 percent.

 

So take this as fair warning: When it comes to b-to-b marketing budget predictions, don’t believe everything you hear.


Via marketingIO
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marketingIO's curator insight, September 19, 2013 8:57 PM

So all those budget reports we've been reading...halve them? I see where Sirius is coming from: we're all guilty. But with the projected growth in marketing technology spending, I think we can meet half way between the previous post and this post.


  • See the article at from www.siriusdecisions.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us