Julia Allison, one of the Web's biggest self-promoters, explains how to define your brand before others do it for you.
I was convinced that trying to build a personal brand, especially for the average small-business owner, is a waste of time. And I was admittedly kinda smug about it.
Then Julia Allison put me solidly in my place--in the nicest possible way, mind you.
Here's another in my series in which I pick a topic, connect with someone smarter than me, and we discuss. (There's a list of previous installments at the end of this article.)
This time, I talked to Julia Allison, Elle columnist, speaker on all things branding related, and star of the Bravo series Miss Advised. She was also profiled in Wired a few years ago for her personal branding savvy.
Jeff: If I say the average small-business owner shouldn't worry about personal branding, what would you say?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.