Break through the clutter with relevant, authentic content SUMMARY: Marketers working in an increasingly high-content and low attention-span environment can only cut through the clutter with customer-centric relevance and understanding that "[v]ulnerability, transparency and authenticity make us credible," Sandra Zoratti writes. Also, marketing messages should seek to inspire and add value, Zoratti adds.
Inbound marketing can help small B2Bs compete with big ones SUMMARY: Inbound marketing can be used by small-sized businesses to take on industry Goliaths, Lindsey Kirchoff writes. The Rodon Group, a family B2B plastics firm, ran an effective "Cheaper than China" campaign with an e-book explaining why injection molding can be done in the U.S. cost effectively, and customer service software provider Help Scout uses top-notch website content to draw in leads, among other examples in this article.
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How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.