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Customers put marketing on mute: Here's how to be heard again

Customers put marketing on mute: Here's how to be heard again | TESARAC | Scoop.it

Break through the clutter with relevant, authentic content
SUMMARY: Marketers working in an increasingly high-content and low attention-span environment can only cut through the clutter with customer-centric relevance and understanding that "[v]ulnerability, transparency and authenticity make us credible," Sandra Zoratti writes. Also, marketing messages should seek to inspire and add value, Zoratti adds.

 

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Gregory Sparzo's curator insight, April 18, 2013 4:40 PM

Interesting points. The din of the sunami of messages makes clients deaf to it. 

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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets | TESARAC | Scoop.it

Inbound marketing can help small B2Bs compete with big ones
SUMMARY: Inbound marketing can be used by small-sized businesses to take on industry Goliaths, Lindsey Kirchoff writes. The Rodon Group, a family B2B plastics firm, ran an effective "Cheaper than China" campaign with an e-book explaining why injection molding can be done in the U.S. cost effectively, and customer service software provider Help Scout uses top-notch website content to draw in leads, among other examples in this article.

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