terminology and translation
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Traduttori? Attori, non mattatori

Traduttori? Attori, non mattatori | terminology and translation | Scoop.it

Il traduttore è l'interprete di un testo altrui. Proprio come un attore. Parola di Luciana Cisbani.


Via Alessandra Solito
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terminology and translation
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Weekly favorites (July 8-14)

Weekly favorites (July 8-14) | terminology and translation | Scoop.it
Every week we share many interesting blog posts and online articles on translation, interpreting, freelancing, and social media.

Via Catherine Christaki
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Terminologia etc. » » Le 7500 parole del lessico di base dell’italiano

Terminologia etc. » » Le 7500 parole del lessico di base dell’italiano | terminology and translation | Scoop.it
“”
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Terminology Related to Parties

Terminology Related to Parties | terminology and translation | Scoop.it
29/12/16 The E-Lesson of the day: Terminology Related to Parties
Via Charles Tiayon
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12 Bits of Fashion Slang You Didn't Know Existed

12 Bits of Fashion Slang You Didn't Know Existed | terminology and translation | Scoop.it
“ You know what jorts, normcore, and snoods are, but this is the latest batch of nonsensical fashion jargon.”
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Download CPT 2017 Professional Edition (CPT/Current Procedural Terminology (Professional Edition))

CPT 2017 Professional Edition (CPT/Current Procedural Terminology (Professional Edition)) http://bookpremiumonline.website/?book=1622024001
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EAFT Summit 2016

EAFT Summit 2016 | terminology and translation | Scoop.it
Read all the information about the European Association for Terminology (EAFT) Summit 2016 in Luxembourg.
Rodolfo Maslias's insight:
The European Terminology Summit 2016 was hosted in Luxembourg by the Terminology Coordination of the European Parliament
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How would a collaborative platform improve terminology work?

How would a collaborative platform improve terminology work? | terminology and translation | Scoop.it
Terminology work has never been a solitary activity : terminologists need subject matter experts while subject matter experts often nee
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Comfort food, memories from our cultures -

Comfort food, memories from our cultures - | terminology and translation | Scoop.it
It is summer and summer is in some ways a nostalgic season as are its postcards. I am Italian and I realize that many times when I want an ice cream, it is not just for its taste or because it is hot, but because of the memories it gives me. Certain foods provide a... View Article
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Now you can search all 268 EU Glossaries at once! -

Now you can search all 268 EU Glossaries at once! - | terminology and translation | Scoop.it
We have made the most popular terminology resource provided by TermCoord, the EU Glossaries, more easily accessible by adding the Google Custom Search function.
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VIII European Terminology Summit (2016) -

VIII European Terminology Summit (2016) - | terminology and translation | Scoop.it
EAFT, the European Association for Terminology, in collaboration with TermCoord, is organizing the Eighth European Terminology Summit in Luxembourg on November 14–15, 2016. This year represents both the 20th anniversary of EAFT and a Summit year. The Summit will therefore be a good opportunity to reflect and look forward at the same time, to present... View Article
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“Why Terminology matters in Journalism”: Lecture at the University of Luxembourg -

“Why Terminology matters in Journalism”: Lecture at the University of Luxembourg - | terminology and translation | Scoop.it
Why Terminology matters in Journalism The interrelation between translation and journalism is therefore neither recent nor new, but the battle over language in the press has long heated the debate among public opinion and media themselves, with reference to the usage of the “right” terminology referred to migration, when reporting about
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Chiacchiere, merveilles, chrusciki, δίπλες: many names for one recipe -

Chiacchiere, merveilles, chrusciki, δίπλες: many names for one recipe - | terminology and translation | Scoop.it
The chiacchiere, in Italy, merveilles in France, faworki in Poland, or δίπλες in Greece are traditional crunchy, sweet strips which are deep fried until golden and dusted in icing sugar.
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Stay In Good Terms With Terminology Management

Stay In Good Terms With Terminology Management | terminology and translation | Scoop.it
Terminology management plays a large role in managing content, and in turn, the image of a product.
Via Charles Tiayon
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Quality Assurance in Terminology Management: Recommendations from the TermFactory Project

Quality Assurance in Terminology Management: Recommendations from the TermFactory Project | terminology and translation | Scoop.it
“ Author: Igor Kudashev This guide provides recommendations on quality assurance in terminology management as well as practical quality assurance tools from the TermFactory research and development project. TermFactory is the name of a platform developed for presentation of collaboratively created terminological, ontological and lexicographical content in the form of ontologies. The platform has been developed…”
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2017 translation and localization trends

2017 translation and localization trends | terminology and translation | Scoop.it
“ Professional translation agency Tomedes takes a look at some 2017 translation and localization trends in order to let you know what’s around the corner.”
Via Ismini Karantzi
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FIT President Henry Liu on ways to increase translation quality and value

FIT President Henry Liu on ways to increase translation quality and value | terminology and translation | Scoop.it
How can we ensure that our work is not viewed as a commodity? What practical steps can we take to demonstrate the value of our work to our clients? And how can we increase the quality that we provide? These questions were among the topics tackled by Dr Henry Liu in his presentation in Wellington, …
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Remarkably Good Blogging Terminology For The Modern Blogger

Remarkably Good Blogging Terminology For The Modern Blogger | terminology and translation | Scoop.it
Blogging is changing daily and it makes sense to have blog terms that help
define blogging.. a glossary of sorts to explain the terminology especially
for new bloggers. Definitions that help to ease the learning curve is
something that for those of you who have been blogging for a while probably
wished had been around when you started your blogging journey.

As you can imagine, the landscape of blogging for any blogger continues to
evolve so it’s nearly impossible to come up with every word that you’re
bound to come across, but nevertheless, I hope that this gives you the
start you need to help build up or further enhance your blogging lingo as
you journey even deeper into the world of blogging. So without further
adieu, let's begin !

Blogging Terms And Dictionary And Glossary

Source

A | B | C | D | E | F | G | H | I | J | K | L

M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A



Above the fold: What you can see on a page before you have to scroll. This
is the most visible part of the page. The most important content on your
blog or website should be placed there.

Affiliate: Commonly referred to online as a person making money or
generating revenue by promoting an existing product for a commission (e.g.
a percentage).

Affiliate link: This is a link that is generated most often upon acceptance
into an affiliate program. This link uniquely identifies you and your
activity so that if a purchase is made through your affiliate link, you are
ensured to get credited for the sale.

Affiliate marketing: This is a process where individuals, website owners
and bloggers promote other businesses and their products. This system
rewards the people that are willing to advertise services and their
products. This is one extremely popular form of how bloggers can make money
online as well.

Affiliate program (also known as a referral program): Compensatory programs
developed that pay you for leads, sales, more referrals, traffic or
exposure for a product or service.

Alexa: In short this is a website information portal. Alexa provides
detailed information on every website on the internet. Information such as
how well the website ranks among other websites, it’s audience data and
traffic data are also provided.

Algorithm: These are rules that are established by a search engine that
determines how well it will rank websites among other websites in it's
search results online.

Analytics: The act of analyzing website behavior through hits, visits,
pageviews, traffic and other metrics. Analytics provide quantifiable data
to the owner of the blog or website or anyone of interest seeking data
regarding a particular domain.

Anchor text: This is the text that you use to describe an image that you
would use in a blog post or website's content. This text is associated with
the image and is useful in getting your website additional exposure and
visibility when others are searching for content and visuals online.

API: Otherwise known as an application programming interface. This is an
agreement or contract between computer software. There are programming
instructions, routines and rules / protocols withinthe software.

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B



Backlink: A way of describing how one page is linked to another online.
These are also referred to as hyperlinks. There are different types of
backlinks (e.g. inbound, outbound, internal, external etc). The more
“quality” links a website has the better. The best advice on links is to
always link to quality, relevant and similar content that is aligned to
your website.

Banner: This is typically an image used in connection with a product,
business announcement and often times used in affiliate marketing in
connection to advertising a product for a commission too. Banners come in
different sizes that you can choose from (e.g. 320x250, 728x90, 160x600,
468x60, 120x600 etc).

Bing: A search engine that was developed by Microsoft (formerly known as
Windows Live Search). In 2009, Bing and Yahoo reached an alliance agreement
where Bing would power all of Yahoo search. What this means is that the
results that you would get on Yahoo are the results that you would also see
on Bing. Their alliance was created to compete with Google.

Blackhat SEO: This is a type of SEO (search engine optimization) that is
used to achieve ranking results unnaturally. These methods typically result
in search engine penalties that include getting de-indexed, meaning having
your website removed from the search engine or experience drastic losses in
the SERPS. Those who engage in these practices are after short term gains
yet will experience long term losses and brand credibility that is hard to
repair.

Blog / Blogging: This is a type of website that enables the owners to make
entries called “posts”. The development of these posts carries itself into
the activity of "blogging". These posts vary in length and can include,
video content, image content, text content or a variation of all 3 in one.
This can also turn into an interactive experience for visitors. Visitors
that come across blog posts can also leave comments and interact with the
content owner through such means. Additionally, it is also known by
definition as a web log.

Blog Post: Differentiated from being a blog, but yet is an "entry" on a
blog whereby keywords for the focus of the topic is used throughout the
blog post entry.

Blogger: In the blogging community an individual that owns a blog and
engages in the act of blogging is commonly referred to as a blogger.

Blogging platforms: This is a service that you use to publish content to be
made available to audiences online. This is also most commonly done through
the use of web based software too.

Blogosphere: This is another way of referring to all the blogs that exist
online. The blogosphere also represents the growing community of bloggers
as well.

Bounce rate: This refers to the activity of a user visiting one page and
then leaving. It also represents how well a website can retain their
visitors on a website. The more time a visitor remains on your website the
lower your bounce rate will be. The less time a visitor remains on your
website the higher the bounce rate will be. Different types of website
content will experience various levels of bounce rates. A website whereby
the user is filling out long forms is going to see lower bounce rates
because of the time involved to complete the form versus a website that has
you click on a button to buy something leading you to another website where
you can complete your purchase. Higher bounce rates have been said to
affect your search engine rankings as well but this is still a widely
debated topic online as to the accuracy of that.

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C



Canonical link: This is code (rel=canonical) placed within the HTML of a
webpage that helps a blogger or website owner avoid penalties from Google
for duplicate content. This also helps to improve the overall SEO on a
website.

Captcha: Twisted words or letters you typically find on a website that
prevents an action until you’ve typed in the letters or numbers that you
are presented with. Captcha’s exist to more effectively verify if you are a
real person or a bot/machine and to minimize spamming for a specific page
or website.

Churn N Burn website: This is also referred to as “rank and bank”. This
process involves creating different domains with the intention of passing
authority to rank and generate income from cost per action networks through
a very manipulative strategy that ultimately leads to receiving heavy
penalties from search engines when you get caught. It’s a very short term
strategy that when done successfully would generate revenue. However, this
strategy has been seen as less and less effective as search engines have
improved in recognizing this type of manipulation.

Click through rate: This is how many people viewing a page that take action
and click on an advertisement (usually linked to a product) that shows up
on the webpage.

Cloaked links: It’s just as the name implies. When a link (typically an
affiliate link) takes on a new look. Your affiliate link may look like:
http://affiliatelink.com/ref=0919 and the cloaked version may look like:
http://yourwebsite.com/shared/yourwebsitename. This makes a visitorclicking
through feel more comfortable clicking or sharing the link.

Cloud hosting: A type of hosting that allows for the storage of website's
necessary files in a virtual environment. This type of hosting alleviates
the necessity to purchase server equipment.

CMS (Content Management System): Platforms like Wordpress, Blogger and
Medium that allow an individual to create blog and website content.

Comment Spam: Comments that are left on blogs and websites for the direct
intention of getting links. Comments that do not provide value and are
often very generic in nature with a link attached with the sole purpose of
getting credit for a link left on the webpage where the comment has been
left.

Commissions: When you join an affiliate program, you have the ability to
earn commissions. The commission is the amount of money that is the result
of a user typically making a purchase. This is usually determined either as
a fixed amount or percentage of a sale that is made through the affiliate
link.

Content marketing: This is a substantive marketing strategy that is focused
on the creation, development and publication of content that is deemed high
quality and most importantly "valuable" to promote a brand, business or
product to an audience that one is hoping to turn into long term customers.

Conversion rate: How many users (typically identified in a percentage)
coming to a webpage that take an action (e.g. make a purchase). Usually you
be presented with data that shows you (clicks, conversions, commissions
etc) and a percentage will be generated showing you your CR (conversion
rate).

Contextual: This can refer to anything contained within the body of content
/ text. This could be in the form of ads, keywords etc.

Cookie: Files that are designed to save user information on your computer.
Used frequently in the case of affiliate marketing. These files can be
stored for anywhere from 24 hours to 90 days or more and if you make a
purchase, the original site that an individual connected to having received
that cookie will allow for commissions to be earned by the affiliate.

cPanel: This is most easily explained as a control panel for your website
or blog.

CPA (Cost Per Action): In affiliate marketing, anytime the visitor takes an
action on an ad (banner, text, video etc), there is an amount that you will
earn from the advertiser as determined by the advertiser. Note that these
amounts will vary.

CPC (Cost Per Click): Very similar to CPA (cost per action) and occurs in
affiliate marketing. The blog or website owner will earn a pre-designated
amount each time a visitor clicks on an ad. Amounts in this case are also
determined by the advertiser.

CPM: This is also referred to as the cost per mile or per 1000 impressions.
For each one thousand impressions on an ad, there is a pre-designated
amount that you will earn from the advertiser. This is one of many
advertising options in affiliate marketing that are appealing by blog and
website owners (also known as publishers).

CSS: This stands for cascade style sheets and is a primary method for the
development of websites. It works with html elements for the sake of
building and manipulating webpages.

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D



Dashboard: Typically the first screen you will see after you log in to an
administrative panel. A dashboard can be seen in a content management
system or for affiliate panels as well.

Deep links / linking: These are links beyond the homepage of your blog or
website. Links that point to pages considered inner pages of your website
are considered deeps links. Deep linking helps blog readers “discover” new
content on a website.

Directory: Typically a list that is categorized by similarity. For example:
blog directories that blogs are listed in "all in one place" helps those
seeking new blogs or blogs that fit a certain interest generate more
traffic and exposure for those blogs in the directory being listed as an
“all in one place” resource.

Dofollow: This is an attribution for a link recognized by a search engine
that says they will give credit to the website or blog trying to link. It
also serves as a way of affecting or impacting the ranking for the website
linking. The best practice is to consistently acquire links that produce
content that is relevant and similar to your own content on your blog.

Domain authority: Also known as (DA) and explains the strength of a
websites domain and it's traffic potential. This is a metric on a scale of
100 points that was developed by MOZ and is most influenced by link
profiles among the number of other factors that can affect domain
authority.

Domain name: Each website has a name preceded by http://. This name is the
domain name. A domain name can consist of any combination of letters and
numbers and are commonly seen with hyphens in them too. A domain name is
typically aligned with the content that is associated with that website as
well.

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E



Ecommerce: Most commonly in the most basic sense is referred to as the
process of buying and selling services online. The best examples of
successful ecommerce online are websites such as: Amazon and Ebay.

Ebook: Any piece of content online can be turned into literature
represented as a book in electronic form. Ebooks can contain information
from all types of media that include photos, videos, images complimented
with text. Length of ebooks can vary as well from very few pages to in
excess of a hundred pages. Ebooks have been known to most commonly be used
to encourage signups for a blog or website’s newsletters.

Email marketing: Marketing of products directly through your inbox. It is
the act of receiving email from unknown senders and from those that you are
familiar with whereby a call to action or focus is on a particular product
or service.

Embedding: The act of adding code to your website or blog from another
website that places content on the page that you’ve designated the code to
be placed upon. Embedding is most commonly done in the case of videos,
music and other media.

EPC: Also known as earnings per click. This is commonly known as how much
money that is estimated to be earned in 100 clicks through an affiliate
link.

External Link: A link (e.g. hyperlink) that targets another domain (website
or blog) that is not on your own website. For example:
www.candidwriter.com linking to www.justretweet.com demonstrates this
website linking to an external website thus creating the external link.



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F



Feed: Your feed is most commonly a digest of news related items that are
aligned to your interests. Often times you’ll find these on social media
websites (e.g. Facebook).

Favicon: Several websites may have a small graphic next to their domain
name in the browser being used to visit the domain. This small graphic is
known as a favicon and is typically a graphic that aligns well to the
content that is consistently produced on the blog or website.

Fiverr: An online digital marketplace that offers a multitude of services
starting at five dollars, hence the name Fiverr. It has grown in popularity
for the quality of services starting at a very minimal price point. Prices
do increase for add on services in this marketplace.

Followers: An individual that follows you on a social media platform.

Footer: Just as in word processing documents, the same applies to webpages
that the footer is the bottom most part of the page.

Forums: A place where meaningful discussion can take place between users of
similar interests. Forums can be found in nearly any niche established
online. People gather in forums to share ideas and engage in meaningful
collaboration. Other activities can include joint ventures and activities
that include downloading software. The setup and array of activities on any
forum does vary depending on niche and individuals that establish the forum
as well.

FTP: The file transfer protocol allows for the transference of files from a
local machine to a server or network and vice versa. An example of this is
transferring files from your local machine to your self hosted Wordpress
website or blog.

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G



Guest blogging: The act of having someone other than the owner of a blog
contribute a post to one’s blog. Often times, such blogging will come with
certain parameters/rules that can include: a certain number of words in the
post, a specific topic and a post that is completely new and not posted
anywhere else etc.

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H



Hashtag: As defined with the (#) sign, this is a method of communication in
microblogging platforms (e.g. Twitter) and used in other social platforms
as modern discussion threads to unite a common theme, thread, discussion or
purpose.

Header: Just as seen in word processing documents, this is also the topmost
section of a webpage on a blog or website.

Heat map: Blogging tools such as this will tell you where the visitors to a
blog are visiting the most frequently and the least on any given webpage.
The warmer the colors on the map will indicate where the majority of your
visitors are visiting on a page. The cooler the colors will indicate the
exact opposite in showing you where visitors are landing the least on a
given webpage.

Hits: This refers to files that are downloaded on a webpage. Each time a
request is made to the server for a file, it is counted as a hit. Files can
include different elements on a webpage (e.g. all types of media on a
webpage, buttons, anything downloadable etc.)

Hosting Service Provider: Offers space on servers for common services such
as website hosting, backups and email.

HTML: This is referred to as the hypertext markup language. This is a
coding language used to design and construct websites.

Hyperlink: This is a connection between linked text and an online
destination. Photos, text, video and other content can be linked to a
websites internal pages or to an external domain. When the linked item is
clicked, the visitor will then be taken to the hyperlinked destination.

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I

Internal link: Links that are within a website or blog that links to other
pages within the same website. This can also be explained as a link on one
domain that points to other links on the same domain.

Inbound link: These are links from other domains that point to the domain
you own. For example: a link from www.justretweet.com pointing to this blog
www.candidwriter.com.

Infographic: This is the use of visual content that provides the visitor
with a more dynamic and engaging learning experience. The use of graphics
and other visuals within the infographic has the ability to make even the
most complex and dry content easier to understand and make it more
digestible as well.

Indexed: This is the act of a search engine discovering the page that you
have created on your domain and making it available in the search engines
index and search results.

IP address: This is an identifier through a set of numbers that are linked
to devices that access the internet.

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J



JavaScript: A scripting language that is supported in all popular web
browsers and add to blog and website interactivity. An example may look
like this: This would display a dialogue box stating the
information as seen in the quotations with a clickable button. This
demonstrates and further explains the “interactivity” as a byproduct of
working with Javascript.

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K



Keywords: Words that appear multiple times within a piece of content that
help a blogger or website owner be found for a specific term. For example,
a post written on “youtube” would include the keyword youtube embedded in
the post throughout the post. However, too much use of a keyword may be
considered spamming. Use of keywords should be used wisely within the
context of content that is being written.

Keyword density: This refers to how often a keyword shows up within the
body of the content. Keywords should show up less in shorter content and
conversely more often in longer pieces of content. One can use their best
judgement in determining this or use formulas that exist online to
determine this too.

Keyword phrase: Any keyword that consists of more than one word in the
phrase. For example, a keyword phrase can be “rank in youtube”. This
keyword phrase is comprised of 3 words [rank] [in] [youtube]. These can
also be referred to as long tail keywords.

Keyword research: The process of determining other criteria such as keyword
volume, keyword density and keyword difficulty before deciding to write
content on a specific keyword. Keyword research is extremely important as a
blogger determines a keyword of interest.

Keyword volume: This refers to how often a keyword is searched. This data
is commonly shown in searches done per month, but can also be broken down
in local searches or globally.

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L



Lead generation: This is the process of generating interest in a product or
service with the intent to create sales. In affiliate marketing,
advertisers will pay for leads from publishers.

Landing page: This is a page that any visitor browsing online lands on or
comes to. Upon arrival to the landing page, typically there is a call to
action or other information that is constructed to lead a person to take
action and make a purchase for a product or service or to enter an email to
join a list. The intent for a landing page will vary depending on the
purpose of the landing page.

LinkedIN: A professional networking and blogging platform (e.g. with the
inclusion of Pulse) that is used to help professionals from nearly all
industries connect with similar likeminded individuals. This networking
website does also serve as a social media platform as well. Any number of
activities can be performed on Linkedin that are not limited to messaging,
sending email (also referred to as inmail), interacting in community groups
and blogging as well through their in-house blogging platform called Pulse.

Links: This is also known as a hyperlink and is the act of connecting one
webpage or elements on that page to another either on the same domain or on
another domain.

Link bait: This is the act of creating content that is so compelling that
others will want to link to it. Content that answers questions or fulfills
a need that is high quality is content that would resemble good link bait.

Long tail keyword(s): Keywords that are deemed to be “longer” keyword
phrases as represented by anything longer than 3 words. Long tail keywords
are often referred to as low hanging fruit by many SEO’s and bloggers.
Additionally, long tail keywords are lower in sheer competitiveness and
typically easier to rank for in a search engine.

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M



Marketing: This is a strategy or set of strategies to create interest in
the products and services that a blog, website or company is selling.
Marketing will look different in how it is implemented depending on the
industry, product or service being marketed. Marketing can be a very social
process and marketing fulfills societal needs for products and services
that are helpful in resolving consumer needs and the same can be said
whether it is addressing those needs online or offline.

Media kit: A package of materials that tells a story about your business,
brand, website / blog. Such a package can include materials that promote
your blog, highlight website analytic data and other essential information
to share with others that are interested in your website. This information
provides insight about your website, what you do, who you are and who your
content caters to. A media kit can be helpful as your blog continues to
grow and as it garners more attention from media outlets that may want to
work with you.

Message Template: This can be referred to as a message that is very similar
in form (ether exact or with tweaks) that is sent to more than one person,
group or niche. These messages do vary in their context but follow a near
exact pattern from person to person for which the message is intended.

Microblog: Best described as a blog that allows you to publish very short
posts. The very best example of this type of blog is Twitter.

Microblogging: The act of blogging with very short posts. While Twitter is
a microblogging platform, any blog that consistently blogs with the intent
of very short or brief posts is also engaging in the act of microblogging.

Micro job: Often deemed a temporary job or task or could also be considered
a gig. Typically a small task that is paid for with a one time fee. Rates
can vary for tasks that fall into this category.

Mobile friendly: References to “mobile friendly” in the world of blogging
is about a blogs ability to be friendly to the user or visitor on a mobile
device (e.g. smartphones, tablets, iPads etc.) The blog and its content
should be easy to read and easy to interact with. This is now also
considered a ranking factor in the Google search engine and can negatively
impact a blogs overall ranking if it is not deemed “mobile friendly” by the
search engine.

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N



Navbar (Navigation Bar): This is a section on a blog or website (otherwise
known as a menu) that has sections that link to other pages of the website.
This navigation bar can be displayed horizontally or vertically depending
on the layout of the page. It’s a faster access to other sections of a blog
and it’s content. Additionally, the navbar is usually prominent throughout
the website and commonly displayed on most if not all of its pages.

Newsletters: This is information sent to a blogs audience that is part of a
mailing list. This information can include communication of updates,
contests, surveys, sales offers etc. Additionally, the frequency of a
newsletter can be weekly, biweekly, monthly or in some cases semi-annually.

News Aggregator: This can be a website, app or software that gathers news
from multiple sources and other websites online.

Niche: This is referred to as a very specific aspect or interest within a
market. A market for example could be for the food blogger: Food. However a
niche within that market would be “organic food”. The niche targets a
specific interest within the market. Bloggers often times focus on a niche
to develop their content around and will develop and market products and
services for that niche to serve the needs of a specific interest and
audience.

Nofollow: This is a tag that is recognized by search engines that signal
not to give credit to the website trying to link for the link. However,
even if a blog has received a nofollow attribution to their link, the best
practice is to acquire links that are relevant to your content and to
receive the same kind of link. While a website may not get credit for the
link due to the nofollow, the sheer fact that it is placed on another
relevant page can still increase traffic to a blog or website because of
it’s placement on a page with similar and relevant content.

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O

Online marketplace / marketplace: A marketplace typically referred to
online as ecommerce where products and services are sold through online
merchants.

On page SEO: This is a process of optimization by targeting various SEO
factors for a webpage to help in it’s ability to rank for any number of
keywords. SEO factors can include addressing your title tags, keywords,
links, site speed, image optimization and more.

Organic search results: These are the search engine listings that are most
relevant to the search that an individual has made in a search engine.
These search results are not paid or sponsored. This is also referred to as
natural listings.

Outbound links: These are links that take you to another domain from the
domain you’re currently on. For example an outbound link from
www.candidwriter.com that takes you to
http://plus.google.com/+candidwriter makes the Google plus link an outbound
link.

Outsourcing: This is the common practice of hiring someone to do a job that
you or your company has been hired to do. Even more so common in instances
where you do not have the skillset to provide a service that you are
advertising. For example, you state on your blog that you have a content
writing service. An order is placed and you hire a third party to fulfill
the service and order. You have thereby outsourced the work. Upon
completion, you pay the provider out of the funds you’ve been paid and then
provide the buyer with what they have paid for. This is a common practice
by companies both large scale and in small business.

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P

Page authority: Also known as (PA) and is reflective of the strength of one
single page. This is also based on a 100 point scale and is a metric system
developed by MOZ.

Permalink: This is a url that points to a link to a blog post or page on a
domain. This link always points to the same page hence the name permalink
which indicates "permanent". The link to the page once established does not
change.

Personalized Connection Request: A term used on the Linkedin professional
networking platform that refers to a member of Linkedin constructing a
personal message to another Linkedin member typically explaining why they
want to connect with them. An acceptance of such a request would result in
achieving a "1st" level connection with that individual.

Plugin: Common associated with Wordpress. These are applications that
extend Wordpress functionality. Additionally, plugins improve overall
interactivity between the visitor and your blog.

Podcast: A method of consuming content online by way of audio instead of
the more traditional means involving the practice of reading content. This
is a medium that was developed that lent itself to those that prefer to
listen to content than read it. The podcast has become a very popular
method of consuming content online. Files can be downloaded so that one can
listen to a particular podcast episode at a later time.

PPC: Also known as pay per click, this is traffic on demand. This is a
model whereby you bid on keywords and your ad gets shown to visitors
seeking your type of content and for each click, you pay a designated
amount. Payment can be anywhere from .01 to more than one dollar. These
rates will vary depending on the competition that exists for the keyword.

Publisher: In the world of affiliate marketing, this is the individual that
has agreed to place ads on their website for the advertiser with the
intention of getting a commission upon successful leads or sales generated
from the ad.

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R



Reblog: This is the process of placing content on your own blog from
another content provider. However this process is only deemed genuine
reblogging when credit has been given back to the original source / author
where the content came from.

Reciprocal link: When two websites agree that they will link to each other.
There has been much debate over this activity. However in legitimate
reciprocal linking, the content should be similar and should provide value
to the audiences of both parties.

Redirect: This is a method of manipulating a visitors online experience.
This is most commonly seen when a user clicks on a hyperlink thinking that
they will be taken to one destination while in all reality they are taken
to another destination that is not related to the link they clicked on
originally.

Referral traffic: This is the act of receiving traffic from another domain.
In laymen terms, it's akin to getting a recommendation from another
website. This type of traffic is known to increase your base traffic. The
more websites that send you referral traffic increases your traffic,
popularity and online presence.

Repurpose: The act of taking existing content and changing it's format. For
example, a text based blog post can be repurposed into a video, a pdf, a
slideshow or podcast.

Responsive website design: This refers to a blog or websites ability to
respond to any device that the website is viewed upon. Regardless of the
size of the device, your blog should be able to be viewed comfortably and
provide a satisfactory user experience while they are browsing your
website.

Retweet: This process is the act of sharing a piece of content on Twitter
with your audience (e.g. followers) on the social media platform. For
example, one user tweets content that you would like to share with your
followers. Twitter allows you the ability through a retweet button to
instantly share that content with all of your followers immediately.

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S



Self-hosted: A term commonly associated with hosting. Attributes connected
with self hosting include greater customization, your own domain instead of
a subdomain, ad free (no ads show up on your website unless you want them
to), no branding other than your own etc. You control what happens with
your blog and website and are free from the restrictions that are
associated with non self hosted options.

SEO: This is also known as search engine optimization and involves methods
one uses to increase search engine visibility in search engine results for
the sheer purpose of acquiring more visitors thus increasing overall
website traffic.

SERPs: This is also known as search engine results page(s). These result
pages fall into two types: organic and paid. The organic listings are those
that are listed as determined by the search engine algorithm. Paid results
are established through keyword bidding. For the blogger or website owner,
the most visibility is achieved through getting listed on the first page
for any keyword search.

Sitemap: This is a map of all of the pages listed on a website. This also
provides to the search engines an organized layout of all the content that
exists on a domain.

Social network: A network where people can connect with friends and
interact based on similar interests and share common media.

Spam: Commonly seen as content that is specific in purpose that includes: a
user leaving comments on a blog post or discussion solely for the sake of
advertising, self promotion for traffic purposes or to leave affiliate
links to generate clicks that may convert into sales for specific products
or services.

Split testing: The act of making a comparison between two different
strategies. These strategies are then analyzed to see which was more
effective. This is often encouraged in affiliate marketing to identify
which strategy converts better thus generating more sales.

Splog: Often referred to as a spam blog. These blogs are created with the
sole purpose of promoting affiliate links / websites through spamming.

Sponsored post: A post written with the intention of receiving monetary
compensation.

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T



Template: As referred to in blogging, a website or blog template is more or
less the look and feel of your site. Templates include elements such as a
navigation or menu bar, areas that are predefined for your content, email
signature, spots for imagery and options for ecommerce. If you understand
html coding language or CSS, there is the flexibility to adjust these
elements as well. Templates differ in their offerings but do often provide
a clean and professional look to your blog. There are many free templates
as well as paid templates too.

Text link: This is text on any given blog page that can be turned into a
hyperlink to either link to an inner page or an external domain.

Text link ad: This is very similar to a text link. The difference is that
it is an ad as the name implies. Often times these are purchased links or
part of an inventory whereby the blog owner has become an affiliate for a
third party website and has placed this text link ad hyperlinked within the
body of content for the purpose of generating revenue and earning a
commission that is determined by the advertiser for a product or service.

Traffic: This is also referred to as website traffic and pertains to the
number of visitors to a blog or website. Other metrics can inflate and
affect this number such as visits, hits and sessions.

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U



Unique visit: This refers to a website visitor that visits the blog or
website at least one time in a qualified time frame which could be days to
several months. That user is then counted as a unique. Additional visits
from the same user as identified by their IP address is not counted again
as a unique visitor. This is one of many metrics that can indicate the
popularity of a website among other websites online.

URL: The acronym means that it is a uniform resource locator and is
commonly referred to as a website address, web address or http address.
This is the address of a particular domain online and may include numbers,
letters and hyphens in the url.

URL shortener: This is a common tool that has the ability to shrink a long
website address into a much more compact and manageable url. The
destination remains the same even though the website address looks
different in its shortened form.

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V



Vanity url: This is a customized url that is shortened most often for
branding purposes. Examples of this include: huff.to (Huffington Post),
bit.ly (Bitly), goo.gl (Google).

Vlog: A page or channel where your video content resides. It’s owning a
blog exclusively through video content hence the term vlog that to many is
more or less a video blog.

Vlogging: This is the practice of blogging through means of video. All
content is communicated through video to interested audiences on a vlog.
This is seen as an attractive alternative to blogging as users can leverage
large audiences on platforms such as Youtube and other large video websites
that allow users to set up channels and share content with their existing
base of visitors.

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W



Web Hosting: The act of providing storage space and a multitude of other
applications that allow for a person to build and make a website available
for access online.

Webinar: A web based presentation on a particular topic of interest.
Typically users will receive a link to where the webinar will be held, a
time and code in order to access the webinar. Webinars can have any number
of participants from less than 10 people to hundreds.

Whitehat SEO: This is a type of SEO that is viewed upon as how to get
natural rankings in a search engine. This is achieved through good overall
optimization that focuses on a websites visitors rather than the search
engine itself. This is considered a better long term strategy that
ultimately leads to better search engine rankings over time.

WordPress: A content management system that allows an individual to start a
blog online with a vast array of features that extend its functionality and
have transitioned it into much more than a basic blogging tool.

WYSIWYG website building: Commonly refers to what you see is what you get.
This does not require any knowledge of programming language such as HTML
and often allows for drag and drop website building.

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X



XHTML: Also known as extensible hypertext markup language and very closed
related to HTML and in many ways more flexible than HTML. It is a markup
language that is code in the background of your blog or website.

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Without question, I will not attest to this list being absolute with every
possible term that a blogger would come across in their blogging journey,
but I certainly hope that this provides some insight for you. If there are
additional terms that you feel should be added, don’t hesitate to leave a
comment so that this list can be updated over time as more feedback and
terms are suggested and added to make this an ultimate resource list for
you and other fellow bloggers.

Thanks for reading. If you liked the post, please use the share buttons
below.

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