Terminal City
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Terminal City
things going on in Vancouver, BC
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The Most Overrated Social Media Metric

The Most Overrated Social Media Metric | Terminal City | Scoop.it

The most overrated social media metric is traffic from social outposts. Pinterest in particular is overhyped in this regard. Measure behavior to test true value.... ... Don’t Forget This: You are in the behavior business, not the eyeballs business. The Social Media Metrics That Matter When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation. Almost always, numbers that count steadily upward (like number of fans, number of visitors, etc.) are inferior to ratios and percentages that measure behavior. Knowing that Pinterest sends a ton of traffic to your site should CREATE questions in your company, not answer them....


Via Jeff Domansky
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Celebritize You's comment, March 26, 2013 12:29 PM
This is very true.
Jeff Domansky's curator insight, March 26, 2013 2:22 PM

Bears repeating when it comes to social media measurement: "You are in the behavior business, not the eyeballs business.."

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IFTTT HootSuite channel is a game changer

IFTTT HootSuite channel is a game changer | Terminal City | Scoop.it
HootSuite just partnered with if-this-then-that to create the IFTTT Hootsuite channel, greatly enhancing both services.

Via Jaana Nyström
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7 Social Media Myths & B2B Marketing

7 Social Media Myths & B2B Marketing | Terminal City | Scoop.it

Dispelling misconceptions about social media that are common amongst B2B companies. All in one cool infographic!

 

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Find Office Space to Lease and Commercial Real Estate for Lease | Free Commercial Real Estate Listings

Find Office Space to Lease and Commercial Real Estate for Lease | Free Commercial Real Estate Listings | Terminal City | Scoop.it
Find Available Office Space for Lease; Buildings, Retail, and Warehouse Space for Lease; and contact Leasing Agents. Browse 100% of the database for free.
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Twitter / TNG_S8: Picard finds startling evidence ...

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Getting Started With HootSuite

Getting Started With HootSuite | Terminal City | Scoop.it

"HootSuite seemed like a big tool with more features than what I needed. As I became more active on Twitter and Facebook I decided to look into ways to better manage my social media channels. After hearing several reports praising HootSuite’s ease of use and tactical power, I decided to take a closer look. Below I will explain the features that made me a HootSuite fan."


Via John Pearce
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