Librarians Being Awesome Video Wins National Awards
A promotional video created by the University of Tennessee, Knoxville, Libraries has won two national awards.
Librarians Being Awesome won the award for Best Performance at the Association of Research Libraries Film Festival in Vancouver, Canada, on April 26. UT’s entry was selected for the top performance award out of 57 films submitted by 36 universities. Librarians Being Awesome also was recognized by the Library Leadership and Management Association as an excellent example of electronic advocacy materials. The UT Libraries will be presented with a PR Xchange Award at the American Library Association’s annual conference in June. Librarians Being Awesome is just what it sounds like—but in this instance the librarians were captured on film giving their best athletic performances. The video was the capstone to the Libraries’ “Information Is Our Game” sports-themed marketing campaign. The campaign began with trading cards (like baseball cards) for each librarian. One side of each trading card pictures a librarian on the baseball field, the tennis court—even the Vols’ locker room. The verso is the librarian’s curriculum vitae. The trading cards were followed by several whimsical videos depicting librarians pitted against top-notch athletes. The good humored librarians lost every contest. But, of course, the videos were really touting the librarians’ prowess as information professionals. The entire marketing campaign was meant to convey a simple message: there is a designated librarian with subject expertise in your field of study. Some of UT’s librarians are in fact accomplished athletes, so the capstone video features athletically gifted library faculty and staff just being awesome. The video even features clips of the dean of libraries juggling and an associate dean twirling a baton. The award-winning video has been viewed thousands of times on YouTube and as a “bumper” (a brief ad that runs before the main feature) on the UT campus’ free movie streaming channel. -- Martha E. Rudolph Information Specialist Marketing & Communication University of Tennessee Libraries
HENDERSON, Tenn. — Freed-Hardeman University’s new library had a special dedication Friday. The public was invited to the university’s Hope Barber Shull Academic Resource Center. The university’s library director and and vice president of academic affairs made remarks as the new facility was dedicated to Hope Barber Shull who served as library director until her passing in March of 2013. “I’m jus
Vanderbilt Law Professor J.B. Ruhl will speak at the Williamson County Public Library May 24 about the impact of our vast and highly regulated global food system, with growing calls for reform through the New Food Movement.
Russ Cox, an illustrator of children’s books and former resident of Tennessee, visited the Greeneville-Greene County Public Library on Friday while on a return visit to the state. His mother, Ann Swingle, now a resident of Greeneville, accompanied him at the library.
A Portland Evening Express photograph from July 1960 shows Cumberland Avenue before urban renewal.
"...The Portland Room of the Portland Public Library is in the process of organizing and conserving the archival collection of original Portland Press Herald, Maine Sunday Telegram and Evening Express photographic negatives..."
"... "Memphis Public Library will screen “The Lesson,” a Bulgarian film with English subtitles, as part of the Wider Angle Foreign Film Series on Wednesday, April 13, from 6 p.m. to 8 p.m. at the Benjamin L. Hooks Central Library, 3030 Poplar Ave. Visit memphislibrary.org for details..."
Today, April 10th, 1880, my dad's mother was born. She lived to be 94 years old. April 10th, 2004, her great-great-grandson, Luke, was born. The two will never meet on this earth, but things have a way of coming ful
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