According to new December 2013 data from web and mobile measurement firm comScore Inc, one-third of online shoppers use only mobile devices, which puts even more pressure on retailers to build strong m-commerce sites and apps. With this trend going strong from last year and will only continue, optimizing for mobile shoppers - be it a mobile commerce web site or responsive design site, and possibly a mobile app, as well - is a must today for retailers of all sizes, otherwise, they will lose a huge amount of traffic coming from their online customers who only visit and shop on mobile devices.
Le m-commerce à la conquête des clients et des marques Les Échos Selon une étude de la Fédération e-commerce et vente à distance publiée en septembre, le chiffre d'affaires du m-commerce a augmenté de 120% durant le premier semestre 2013.
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