Frank Rosenthal, expert en marketing du commerce, décrypte les grandes tendances du retail de demain. Il revient notamment sur la montée en puissance de l'e-commerce et du local, lors d'une conférence organisée par la rédaction d'emarketing.fr.
Le leader mondial de la sécurité numérique Gemalto vient de rendre publics les résultats d’une étude menée auprès de 1200 personnes dans 6 pays (Brésil, France, Allemagne, Royaume-Uni, États-Unis et Chine), âgées de 18 à 30 ans.
Apple, Seb, Castorama… Dans tous les secteurs, les marques testent de nouvelles formes de commercialisation et de relation à travers leurs produits. Aux Etats-Unis, General Motors envisage même de mettre à disposition des flottes de véhicules pour des locations entre voisins d’un même immeuble. La consommation collaborative a le vent en poupe. Covoiturage, location entre particuliers, achat ou vente d’articles d’occasion… D’après une étude du Credoc, 47 % des Français ont eu recours à une de ces (…)
Le monde en 2035 vu par les Français. Consommation, travail, vie politique, santé, habitat, transports, loisirs... : quelles évolutions envisagées et souhaitables pour 2035 selon les Français ? Sondage Harris Interactive avec 20 Minutes
While social mediais movingquickly through the “hype” line it can serve as an important source of information from people who are researching health information online. In the latest research update we found that people are in fact relying on social media for information, but there is a lot of “trust but verify”. The key finding is that although patients still trust their doctors they want a better relationship with physicians and they want more face to face time.
The research, just concluded, was for a startup here in the Boston area and I have permission to share top findings. The research consisted of qualitative (5 cities, 64 people) and quantitative (n=1,254). Please not thatquant research subjects were compensated with a Starbucks card.
Objective:Determine the extent to which online health seekers are using social media to makehealthcaredecisions.
Participants:Online health seekers (gone online for health information within last 90 days and at least 4-6 times in the last year.
(1) There is mistrust in the messenger when it comes to pharma health information-Although most said they have gone to a pharma product website most sites did not meet all their informational needs and the audience felt that they were trying to be “sold”. They want to be able to see a list of competitive medications without having to research them online so that they can compare benefit/cost/side effects.
(2) People 30 or younger tended to rely on social media more for health information and connect with others to ask specific information about drug side effects, costs and dosage recommendations. People 40+ used social mediaforhelp and support.
(3) Social media is becoming more important in filling the missing pieces for health information, more specifically others experiences especially around negative side effects. It can both influence whether a patient fills an Rx and is compliant, but it variesbyhealth condition.
(4) Patients want and need a “trusted source” to ask key health questions. As some indicated “I just don’t know who to ask when I want a question answered. I don’t have the time to spend all day searching for answers”.
(5) Very few people actually trust the information they find on social media. For example, if someone reads about a side effect mentioned on Twitter they are most likely to “want to know more” and “how this could affect me?”.
(6) If a health website has a relationship with pharma patients are more likely to be skeptical of health information on that site. “They’re not going to tell me the truth if they rely on a drug company for their profits”. A health site needs to be more transparent when it comes to their relationship with pharma companies.
(7) An online community is very much desired for caregivers/patients with chronic conditions and most said they would read the information posted by others, even if on pharma website.
(8) The more serious the health condition, the more time spent online researching health information. Patients want to know “how is this going to affect the quality of MY life”.
(9) Peer to peer social media, health information is most desired, not communication from a pharma company. However, patients were receptive to pharma posting information about updating health information, clinical trials or “in the news”. It’s about informing them first so they don’t have to spend the time researching themselves.
In summary, social media use by patients in evolving as people evolve their use of social media. There is still a high level of mistrust of “big pharma” but there is also more trust of smaller biotech companies that are delivering new classes of drugs.
« Prospective sur la mise en œuvre de l’économie de fonctionnalité : Paris 2020», réalisée par l'IPAG Business School, l'Institut de l'économie circulaire et la Fondation Nicolas Hulot qui permettra d’imaginer ce que pourrait être Paris en 2020 en matière de mobilité, hébergement, alimentation et équipements
Mieux vaut tard que jamais : les groupes du CAC 40 s’engagent, enfin, auprès des start-up. Preuve que la relation entre les jeunes pousses et les grosses entreprises se confirment et évoluent vers un nouveau modèle. Tant mieux, car selon « David avec Goli
S'inspirant des modèles de partage entre particuliers, les entreprises qui offrent des produits et services aux professionnels ont désormais leurs propres plateformes d'échanges de talents, produits et services.
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