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ten Hagen on Social Media
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Does your firm have Klout online?

Does your firm have Klout online? | ten Hagen on Social Media | Scoop.it
Forget about your number of Twitter followers, LinkedIn connections or Facebook 'likes.' The new standard in judging your social media influence is your 'Klout' score.
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Why Your Employees Should Be Involved in Social Media

Why Your Employees Should Be Involved in Social Media | ten Hagen on Social Media | Scoop.it

It seems that so many companies are fighting to keep their employees off Twitter, Facebook, and Google+ out of fear of reduced productivity or a lack of control over how the company is represented in this new medium. In many cases, the official social accounts of these companies are poorly managed, and frankly, nothing more than one-way soap boxes intended to send information to the masses in drops rather than a stream.

 

It’s no surprise that these companies also fail at this approach — miserably.

 

The best examples of successful social media branding out there include brands that are willing to resolve customer issues openly on networks like Twitter, Facebook, and Google+. Why? Because if you can resolve someone’s complaint, no matter how small, then you’ve created a promotional tool that money can’t buy. You’ve essentially scaled caring. With a tweet, you have answered a question that many others undoubtedly have. If a company I follow answers a question I have about some product, service, or policy that has been on my mind, I’ll retweet it and let my followers know.

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Facebook Explores Access for Younger Kids

Facebook Explores Access for Younger Kids | ten Hagen on Social Media | Scoop.it

Facebook is developing technology that would allow children younger than 13 years old to use the social-networking site under parental supervision, a step that could help the company tap a new pool of users for revenue but also inflame privacy concerns.

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How to Increase Social Influence Scores on Klout & More

How to Increase Social Influence Scores on Klout & More | ten Hagen on Social Media | Scoop.it
Marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator or even a taste-maker thanks to sites like Klout, PeerIndex, Kred and Percollate. Find out the best ways to boost your influence score.
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Why You Should Be Using Pinterest To Pick Up Women

Why You Should Be Using Pinterest To Pick Up Women | ten Hagen on Social Media | Scoop.it
Check Out The ROI on Pinterest By Eve Mayer Orsburn Who are you after? Women? Ages 25 - 54? Are you into Moms? Are women typically the ones making the decision to buy your products and services?
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Klout, Influence, and the Future of Business

Klout, Influence, and the Future of Business | ten Hagen on Social Media | Scoop.it

I believe that Klout is now emerging as a new type of economic signal for businesses, and like the MBA, this economic signal will eventually shape the nature of our firms – both positively and negatively.


To be clear, I have some real issues with Klout. I don’t believe it’s healthy to centralize on one definition of influence. Nor do I like the new social media “hamster wheel” it’s helping to create. But let’s put those issues aside for now to try to understand the real need that the company is filling in the marketplace.
Klout is currently the closest thing businesses have to a standardized signal that a prospective employee “gets” social media and has influence on social networks. In short, a high Klout score is a simple, convenient proxy for social media savvy.

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The death of Facebook

The death of Facebook | ten Hagen on Social Media | Scoop.it
With a $16 billion IPO behind it and its billionth user on the horizon, Facebook has made it hard to imagine a world without it. Yet the technology industry is notorious for booms and busts. Can you...
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Facebook, Twitter, Google+, Pinterest: The Users Of Social Media [Infographic]

Facebook, Twitter, Google+, Pinterest: The Users Of Social Media [Infographic] | ten Hagen on Social Media | Scoop.it
Facebook, Twitter, Google+, Pinterest: The Users Of Social Media...

 

It’s sometimes tough to keep up with the daily growing user numbers of our favorite social networks. How many people are on Facebook now? And how many users does Pinterest have? What about the number of women on Twitter?

 

This infographic from Go-Gulf.com shares the latest facts and figures about the users of the top social media sites.

 

When it comes to sheer numbers, Facebook has all the other networks beat. Its 901 million users – set to hit a billion this summer – far surpass Twitter’s second-place user count of 555 million registered.

 

Twitter also comes in second place after Facebook when it comes to monthly visits, with 182 million.

 

But what’s really shocking is Pinterest – the newest visual network on the block – boasting 104.4 million monthly visits, above Google+ and LinkedIn.

 

And, perhaps even more shocking, Pinterest is tied with Facebook for first place in terms of how long people spend on the site each month. The average social networker spends 405 minutes on both Facebook and Pinterest (and 89 minutes on Twitter).

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Chelsea Dominated Champions League Final on Twitter [INFOGRAPHIC]

Chelsea Dominated Champions League Final on Twitter [INFOGRAPHIC] | ten Hagen on Social Media | Scoop.it
Chelsea beat Bayern Munich to win its first Champions League title. This infographic shows it dominated the final match on Twitter, too.
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Alibaba Buys Back 20% Stake From Yahoo for $7.1 Billion

Alibaba Buys Back 20% Stake From Yahoo for $7.1 Billion | ten Hagen on Social Media | Scoop.it
Chinese e-commerce site Alibaba has bought half of Yahoo’s stake in the company — 20% of Alibaba’s shares — back from Yahoo for $7.1 billion.

 

Under the terms of the agreement, Yahoo will sell half its stake in Alibaba for at least $6.3 billion in cash and up to $800 million in new Alibaba preferred stock.

Yahoo had bought a 40% in Alibaba for about $1 billion in 2005. Back then Yahoo was still one of the most successful internet companies around, but somewhere around that time Yahoo’s revenue stopped growing, and the company never managed to get back on the right track.

On the other hand, Alibaba has been doing great, with $2.34 billion in revenue in the year ended Sept. 30 and a projected 42% growth this year. The success of Facebook’s initial public offering probably encouraged Alibaba to go public, and the stock buyback is a step towards that goal.

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Why Did Zynga's Stock Drop After Facebook Went Public?

Why Did Zynga's Stock Drop After Facebook Went Public? | ten Hagen on Social Media | Scoop.it
Believe it or not, other stocks besides Facebook traded on Friday.
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Get The Most Bang for Your Social Media Bucks [Infographic]

Get The Most Bang for Your Social Media Bucks [Infographic] | ten Hagen on Social Media | Scoop.it
Ever wonder which social media activities are most effective for promoting a small business website? We did, so we set out to test just that.
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Facebook vs. Google Display Advertising - Comparing the value of the world's largest advertising venues. [INFOGRAPHIC]

Facebook vs. Google Display Advertising - Comparing the value of the world's largest advertising venues. [INFOGRAPHIC] | ten Hagen on Social Media | Scoop.it

Facebook vs. Google Display Advertising - Comparing the value of the world's largest advertising venues.

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Study: Pinterest Users Follow More Retailers Than Facebook Users - AllFacebook

Study: Pinterest Users Follow More Retailers Than Facebook Users - AllFacebook | ten Hagen on Social Media | Scoop.it
Pinterest is dominating as a social site where consumers and retailers connect, according to a new comScore-led study.

 

According to the new comScore-conducted survey of some 1,500 consumers in the U.S., Pinterest users follow an average of 9.3 retailers on the site, compared with 8.5 by Twitter users, and 6.9 by Facebook users.

 

Nearly two in five online consumers surveyed follow retailers on one or more social-networking sites, found the survey, results of which were published as the 2012 Social and Mobile Commerce Study, a combined research effort among comScore, Shop.org, and The Partnering Group, and analysts found that a social- and mobile-customized approach is leading to social commerce success for retailers.

 

Shop.org Executive Director Vicki Cantrell said in a press release:

 

Pinterest has given retailers another channel to “listen” to and interact with both existing and new customers, telling an ongoing visual story through images of their products and their brand “spirit.”

 

Motivating consumers to connect, deals, and promotions — just choose your verbiage wisely: A recent Buddy Media study found that sales-type words resonating most with consumers are not promotions, but rather events and winning. That study cited these reasons why consumers follow their favorite retailers:

 

51 percent seek information on deals and coupons.
43 percent seek product information.
36 percent seek to post/read comments about merchandise or services.
34 percent seek information about events.


While the numbers signal heated competition, taking into account Pinterest’s rather new appearance on the social scene (the company launched in closed beta in March 2010), it’s clear that its strictly visuals approach is a hit with users (many of whom are consumers), and Pinterest is going to continue to give Facebook a run for its money.

 

Readers: Should Facebook fear Pinterest?

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What Lies Beyond The Check-In: Foursquare To Launch Big New Redesign Next Week

What Lies Beyond The Check-In: Foursquare To Launch Big New Redesign Next Week | ten Hagen on Social Media | Scoop.it
If you're following Foursquare on Twitter, you've probably noticed that the check-in champions have been teasing the release of the "all new Foursquare" app for the last few days, dropping hints that it was coming soon to app stores near you.
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Facebook Will Take Your Money to Game Their EdgeRank Algorithm

Facebook Will Take Your Money to Game Their EdgeRank Algorithm | ten Hagen on Social Media | Scoop.it

Here’s a thought experiment for you. Google is the largest company using algorithms to serve up content that will best satisfy their users’ requests.

 

Is paying Facebook to promote a post akin to paying Google to rank you higher in search results?

 

Or is it like paying Google to display your ad next to search results?

 

Perhaps Facebook post promotion is more like paying Gmail (or another email provider) to make sure your marketing emails land in your prospects’ Inboxes, and not their spam folders.

 

What do you think? Will you pay to promote your company’s posts? Will you unlike pages that pay to show up in your News Feed?

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The Social Media Bubble [Infographic]

The Social Media Bubble [Infographic] | ten Hagen on Social Media | Scoop.it
Is social media the next bubble to bust?
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How to Build and Operate a Content Marketing Machine

How to Build and Operate a Content Marketing Machine | ten Hagen on Social Media | Scoop.it
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance.

 

The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. Search rank, traffic, leads and all sort of goodness flow from this approach.

 

So the conversation is no longer about if or why an organization should practice Content Marketing. But the still unanswered question is “How?” How does a brand actually become a publisher, produce great content, and attract traffic and generate conversions?

 

So if you’re wondering “How?”, fear not. This post will provide a guide on how to build and operate a Content Marketing Machine. But, to be clear, I’m not talking about dipping a toe in the water: doing some blog posts, busting out an infographic. I’m talking about a sustained effort to generate content excellence in your category. I’m talking about a machine that generates more traffic and leads at lower cost than all of your other channels combined.

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Shareholders sue Facebook, Zuck, Morgan Stanley and banks over ‘untrue statements’ made during IPO marketing

Shareholders sue Facebook, Zuck, Morgan Stanley and banks over ‘untrue statements’ made during IPO marketing | ten Hagen on Social Media | Scoop.it
In case you’re also following the kerfuffle in the aftermath of Facebook’s big IPO, here’s the latest update from Reuters:

 

In a lawsuit seeking class action status, filed in the U.S. District Court in Manhattan, Facebook shareholders are suing the company, co-founder and CEO Mark Zuckerberg and several banks including lead underwriter Morgan Stanley.

The lawsuit claims shareholders were duped by the hiding of Facebook’s weakened growth forecasts.

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How Tech Savvy Are Today's Dads? [INFOGRAPHIC]

How Tech Savvy Are Today's Dads? [INFOGRAPHIC] | ten Hagen on Social Media | Scoop.it
The digitally hip mom has become a domestic trope these days. But what about dads? This infographic sheds some light.
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Are You a Facebook Power User? [INFOGRAPHIC]

Are You a Facebook Power User? [INFOGRAPHIC] | ten Hagen on Social Media | Scoop.it
See whether you qualify to hold the grand title: Facebook power user extraordinaire.

 

Are you among the 20-30% of the Facebook population that’s considered power users? If you’ve logged in to the social network already today, there’s a good chance you are one of the addicted elite.

 

This infographic, created by DemandForce, details what it means to be a Facebook power user. For starters, you likely kick butt at basic F-book activities, like sending friend requests, commenting and pressing the “Like” button. Sounds pretty basic, right?

 

On the contrary, only 5% of users excel in four or more of the core Facebook actions. Still convinced you’re at the top?

 

As a power user, you also “like” content an average of 14 times per month, as well as share nine status updates and contribute 21 comments in that same time period. Whew, sounds like a lot of work to us.

So, treat this infographic as a little quiz, and see whether you qualify to hold the grand title: Facebook power user extraordinaire.

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7 Social Networking Apps for When Facebook Jumps the Shark

7 Social Networking Apps for When Facebook Jumps the Shark | ten Hagen on Social Media | Scoop.it
According to a recent poll by the Associated Press and CNBC, 46 percent of respondents think Facebook will “fade away as new things come along.” That’s an ominous data point for a company whose IPO dominated the news cycle last week, and claims some 900 million worldwide users.

 

Facebook seems to be infiltrating every facet of our lives. “Like” buttons appear on every website. “Like us on Facebook!” shouts at us during TV commercials. And more and more apps rely on Facebook to simply log in. It’s starting to feel more than a little oppressive — it’s like we’re living in a blue-and-white-painted jail cell.

And all this IPO madness is just foul icing on the cake.

So where do you turn when the world’s been stricken with Facebook fever? We rounded up seven apps that could satisfy your social networking needs should Facebook go down the tubes — or you just can’t take it anymore.

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10 Reasons Business Blogging is Better than Facebook [Infographic] | Patricia Redsicker

10 Reasons Business Blogging is Better than Facebook [Infographic] | Patricia Redsicker | ten Hagen on Social Media | Scoop.it
This fun infographic inspired by David Letterman's 'Top Ten' shows why business blogging is better than Facebook marketing. Check it out!
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Inside Apple's secret plan to kill the cash register

Inside Apple's secret plan to kill the cash register | ten Hagen on Social Media | Scoop.it
Apple's plans for a Bluetooth 4.0-based iWallet could be the beginning of the end for the venerable cash register.

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Pinterest financing values company at $1.5 billion

Pinterest financing values company at $1.5 billion | ten Hagen on Social Media | Scoop.it
(Reuters) - Silicon Valley startup Pinterest raised $100 million from a group led by Japanese online retailer Rakuten Inc, valuing the company at about $1.5 billion and underscoring the huge investor appetite...
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