It seems that so many companies are fighting to keep their employees off Twitter, Facebook, and Google+ out of fear of reduced productivity or a lack of control over how the company is represented in this new medium. In many cases, the official social accounts of these companies are poorly managed, and frankly, nothing more than one-way soap boxes intended to send information to the masses in drops rather than a stream.
It’s no surprise that these companies also fail at this approach — miserably.
The best examples of successful social media branding out there include brands that are willing to resolve customer issues openly on networks like Twitter, Facebook, and Google+. Why? Because if you can resolve someone’s complaint, no matter how small, then you’ve created a promotional tool that money can’t buy. You’ve essentially scaled caring. With a tweet, you have answered a question that many others undoubtedly have. If a company I follow answers a question I have about some product, service, or policy that has been on my mind, I’ll retweet it and let my followers know.
Facebook is developing technology that would allow children younger than 13 years old to use the social-networking site under parental supervision, a step that could help the company tap a new pool of users for revenue but also inflame privacy concerns.
Marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator or even a taste-maker thanks to sites like Klout, PeerIndex, Kred and Percollate. Find out the best ways to boost your influence score.
I believe that Klout is now emerging as a new type of economic signal for businesses, and like the MBA, this economic signal will eventually shape the nature of our firms – both positively and negatively.
To be clear, I have some real issues with Klout. I don’t believe it’s healthy to centralize on one definition of influence. Nor do I like the new social media “hamster wheel” it’s helping to create. But let’s put those issues aside for now to try to understand the real need that the company is filling in the marketplace. Klout is currently the closest thing businesses have to a standardized signal that a prospective employee “gets” social media and has influence on social networks. In short, a high Klout score is a simple, convenient proxy for social media savvy.
With a $16 billion IPO behind it and its billionth user on the horizon, Facebook has made it hard to imagine a world without it. Yet the technology industry is notorious for booms and busts. Can you...
Facebook, Twitter, Google+, Pinterest: The Users Of Social Media...
It’s sometimes tough to keep up with the daily growing user numbers of our favorite social networks. How many people are on Facebook now? And how many users does Pinterest have? What about the number of women on Twitter?
This infographic from Go-Gulf.com shares the latest facts and figures about the users of the top social media sites.
When it comes to sheer numbers, Facebook has all the other networks beat. Its 901 million users – set to hit a billion this summer – far surpass Twitter’s second-place user count of 555 million registered.
Twitter also comes in second place after Facebook when it comes to monthly visits, with 182 million.
But what’s really shocking is Pinterest – the newest visual network on the block – boasting 104.4 million monthly visits, above Google+ and LinkedIn.
And, perhaps even more shocking, Pinterest is tied with Facebook for first place in terms of how long people spend on the site each month. The average social networker spends 405 minutes on both Facebook and Pinterest (and 89 minutes on Twitter).
Chinese e-commerce site Alibaba has bought half of Yahoo’s stake in the company — 20% of Alibaba’s shares — back from Yahoo for $7.1 billion.
Under the terms of the agreement, Yahoo will sell half its stake in Alibaba for at least $6.3 billion in cash and up to $800 million in new Alibaba preferred stock.
Yahoo had bought a 40% in Alibaba for about $1 billion in 2005. Back then Yahoo was still one of the most successful internet companies around, but somewhere around that time Yahoo’s revenue stopped growing, and the company never managed to get back on the right track.
On the other hand, Alibaba has been doing great, with $2.34 billion in revenue in the year ended Sept. 30 and a projected 42% growth this year. The success of Facebook’s initial public offering probably encouraged Alibaba to go public, and the stock buyback is a step towards that goal.
Pinterest is dominating as a social site where consumers and retailers connect, according to a new comScore-led study.
According to the new comScore-conducted survey of some 1,500 consumers in the U.S., Pinterest users follow an average of 9.3 retailers on the site, compared with 8.5 by Twitter users, and 6.9 by Facebook users.
Nearly two in five online consumers surveyed follow retailers on one or more social-networking sites, found the survey, results of which were published as the 2012 Social and Mobile Commerce Study, a combined research effort among comScore, Shop.org, and The Partnering Group, and analysts found that a social- and mobile-customized approach is leading to social commerce success for retailers.
Shop.org Executive Director Vicki Cantrell said in a press release:
Pinterest has given retailers another channel to “listen” to and interact with both existing and new customers, telling an ongoing visual story through images of their products and their brand “spirit.”
Motivating consumers to connect, deals, and promotions — just choose your verbiage wisely: A recent Buddy Media study found that sales-type words resonating most with consumers are not promotions, but rather events and winning. That study cited these reasons why consumers follow their favorite retailers:
51 percent seek information on deals and coupons. 43 percent seek product information. 36 percent seek to post/read comments about merchandise or services. 34 percent seek information about events.
While the numbers signal heated competition, taking into account Pinterest’s rather new appearance on the social scene (the company launched in closed beta in March 2010), it’s clear that its strictly visuals approach is a hit with users (many of whom are consumers), and Pinterest is going to continue to give Facebook a run for its money.
If you're following Foursquare on Twitter, you've probably noticed that the check-in champions have been teasing the release of the "all new Foursquare" app for the last few days, dropping hints that it was coming soon to app stores near you.
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance.
The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. Search rank, traffic, leads and all sort of goodness flow from this approach.
So the conversation is no longer about if or why an organization should practice Content Marketing. But the still unanswered question is “How?” How does a brand actually become a publisher, produce great content, and attract traffic and generate conversions?
So if you’re wondering “How?”, fear not. This post will provide a guide on how to build and operate a Content Marketing Machine. But, to be clear, I’m not talking about dipping a toe in the water: doing some blog posts, busting out an infographic. I’m talking about a sustained effort to generate content excellence in your category. I’m talking about a machine that generates more traffic and leads at lower cost than all of your other channels combined.
In case you’re also following the kerfuffle in the aftermath of Facebook’s big IPO, here’s the latest update from Reuters:
In a lawsuit seeking class action status, filed in the U.S. District Court in Manhattan, Facebook shareholders are suing the company, co-founder and CEO Mark Zuckerberg and several banks including lead underwriter Morgan Stanley.
The lawsuit claims shareholders were duped by the hiding of Facebook’s weakened growth forecasts.
See whether you qualify to hold the grand title: Facebook power user extraordinaire.
Are you among the 20-30% of the Facebook population that’s considered power users? If you’ve logged in to the social network already today, there’s a good chance you are one of the addicted elite.
This infographic, created by DemandForce, details what it means to be a Facebook power user. For starters, you likely kick butt at basic F-book activities, like sending friend requests, commenting and pressing the “Like” button. Sounds pretty basic, right?
On the contrary, only 5% of users excel in four or more of the core Facebook actions. Still convinced you’re at the top?
As a power user, you also “like” content an average of 14 times per month, as well as share nine status updates and contribute 21 comments in that same time period. Whew, sounds like a lot of work to us.
So, treat this infographic as a little quiz, and see whether you qualify to hold the grand title: Facebook power user extraordinaire.
According to a recent poll by the Associated Press and CNBC, 46 percent of respondents think Facebook will “fade away as new things come along.” That’s an ominous data point for a company whose IPO dominated the news cycle last week, and claims some 900 million worldwide users.
Facebook seems to be infiltrating every facet of our lives. “Like” buttons appear on every website. “Like us on Facebook!” shouts at us during TV commercials. And more and more apps rely on Facebook to simply log in. It’s starting to feel more than a little oppressive — it’s like we’re living in a blue-and-white-painted jail cell.
And all this IPO madness is just foul icing on the cake.
So where do you turn when the world’s been stricken with Facebook fever? We rounded up seven apps that could satisfy your social networking needs should Facebook go down the tubes — or you just can’t take it anymore.
(Reuters) - Silicon Valley startup Pinterest raised $100 million from a group led by Japanese online retailer Rakuten Inc, valuing the company at about $1.5 billion and underscoring the huge investor appetite...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.