Do you consider yourself to be a "digital dad?" If you use social media to connect with your kids or other parents, count yourself as part of this savvy group.
With Father’s Day around the corner, Euro RSCG Worldwide asked 1,000 dads across the U.S. how the Internet and social media has affected their parenting style, dividing the respondents into groups of “digital dads” and “Average Joes.”
The survey shows dads are plugging in just as much as their teens. In fact, 62% of digital dads say they’re more tech-savvy than the average 15-year-old. Similarly, more than three-quarters of digital dads and 57% of Average Joes use Facebook, YouTube, Twitter and other sites to monitor their kids’ interactions on the web. While you may think those watchful eyes create friction between parents and teens, the study finds just the opposite.
“Social media is now providing new ways to engage with your family, and also is bringing families closer together,” says Tom Morton, chief strategy officer, New York and co-chief strategy officer, North America.
In the same sentiment, digital dads are forming their own online communities — 64% have used social media to connect with other parents.
Those dads are also sharing more as 52% have written about a parenting experience on the web, and 66% have posted a photo of their child on a social networking site or blog.
Did you know that 94 percent of corporates use social media, and that 85 percent say that it’s given their business more exposure?
Facebook leads the way, ahead of Twitter and LinkedIn, and it’s easy to see why the pickup has been so explosive – 74 percent of brand marketers saw an increase in website traffic after investing just six hours per week on social media.
On the flip side, one social medium has been suffering in the wake of Facebook et al, and that’s blogs. While 61 percent of corporates still rate blogging overall, fewer than one quarter (23 percent) of Fortune 500 companies now actively maintain a corporate blog.
This infographic from MBA Programs takes a closer look at how and why social media is going corporate.
So you’re new to this whole social media thing. Maybe you’re savvy enough to know your Facebook from your Twitter, your Pinterest from your Spotify. But what about Tagged? Xing? Futubra? Where do they fit into the social media ecosystem?
Just learning their names is enough to make your head spin, let alone how large they are or what kind of numbers they’re pulling down.
Never fear. Mashable has got you covered.
This comprehensive infographic whipped up by social media strategist firm Hasai, serves both as a cheat sheet for the newbies and a scorecard for old hands; there’s sure to be a stat that surprises even the most jaded social guru.
Did you know Club Penguin has more employees than Twitter? That Spotify has larger revenues than Tagged, which in turn has more users than Twitter? That Pinterest may be a hot property, but Foursquare still has more users? (All revenue figures are in U.S. dollars, by the way.)
Facebook remains at the top of the social media tree, of course. But as Thursday’s trending Twitter topic, “RIP Facebook,” suggested, that can’t last forever. So who is best positioned to replace them? Take a look at the chart, and let us know in the comments what you think.
De Amsterdamse start-up wappZapp biedt een alternatief voor traditionele TV. De gratis app schept orde in het overweldigende aanbod online programma’s en video’s. Zo ontdek je eenvoudig leuke online TV op je iPhone, iPad of Internet TV en kijk je wat je vrienden kijken.
Op dit moment brengt de app het aanbod samen van ondermeer YouTube, Vimeo, Uitzending Gemist, commerciële omroepen en de opkomende online TV-kanalen. Het maakt op een slimme wijze een selectie van video’s waarmee de gebruiker kan genieten van een gepersonaliseerd avondje TV. Koppelen met Facebook is mogelijk waarmee je ziet waar je vrienden naar kijken en wat er zoal geliked wordt. Je kunt je bovendien abonneren op je favoriete programma’s waardoor je de laatste uitzending nooit hoeft te missen.
Een bijzondere feature is het ‘zappen’; wat het mogelijk maakt de iPhone of iPad te koppelen aan de computer of internet-TV waarmee deze als interactieve afstandsbediening fungeert en de beelden op het grote scherm weergegeven kunnen worden. Dit alles draadloos en op afstand.
De app is ontstaan uit de persoonlijke behoefte van oprichters Colin Ellis en Wienke Giezeman. Ellis: “We dachten: Het zou zo veel gemakkelijker moeten zijn om zelf leuke, inspirerende TV te ontdekken in plaats van afhankelijk te zijn van de saaie programmering van de televisieomroepen. Maar hoe vind je tussen het enorme aanbod online TV nou eenvoudig de leuke dingen? En bovendien zou het toch mogelijk moeten zijn om de beelden op afstand vanaf de bank naar de TV te streamen. Met deze app bieden we de oplossing. Met wappZapp kijk je wat jij wilt. Het leven is namelijk te kort voor RTL Boulevard.”
De iPhone en iPad apps zijn net live. Bij wappZapp zitten ze echter niet stil. Integratie van social media als Hyves, Twitter en Google+ is in de maak. In de planning staat verder de wappZapp dongel waarmee van elke TV met HDMI-aansluiting een slimme internet-TV gemaakt kan worden. Koppelen gaat dan automatisch. Zappen maar!
Bij 50 procent van de organisaties blijft het budget voor e-mailmarketing in 2012 gelijk, bij 41 procent is sprake van een stijging en 9 procent geeft een daling aan. Zo blijkt uit de DM Barometer Special: ‘Geen fabels maar feiten over e-mail – Editie 2012’ van DDMA, NIMA, OMG/Mailmedia en Tijdschrift voor Marketing.
In totaal werden 142 marketeers ondervraagd.
De grootte van het budget voor e-mailmarketing is zeer verdeeld onder de respondenten. 8 procent van de organisaties heeft zelfs géén e-mailmarketingbudget.
It seems that so many companies are fighting to keep their employees off Twitter, Facebook, and Google+ out of fear of reduced productivity or a lack of control over how the company is represented in this new medium. In many cases, the official social accounts of these companies are poorly managed, and frankly, nothing more than one-way soap boxes intended to send information to the masses in drops rather than a stream.
It’s no surprise that these companies also fail at this approach — miserably.
The best examples of successful social media branding out there include brands that are willing to resolve customer issues openly on networks like Twitter, Facebook, and Google+. Why? Because if you can resolve someone’s complaint, no matter how small, then you’ve created a promotional tool that money can’t buy. You’ve essentially scaled caring. With a tweet, you have answered a question that many others undoubtedly have. If a company I follow answers a question I have about some product, service, or policy that has been on my mind, I’ll retweet it and let my followers know.
Customer service software company Genesys has integrated Klout scores into its customer service solution to prioritize customers.
Genesys has announced today that has partnered with Klout to integrate Klout scores into its Social Engagement solutions. As a result, Genesys customers who use those services will be able to take Klout scores into account when dealing with customers. Genesys boasts of over 2,000 business clients in over 80 countries, including major airlines, banks, and telecommunications company, so this integration will likely touch a lot of consumers.
“For over 20 years, Genesys has been the engine of every major contact center and customer service organization, and has intelligently routed millions of voice, web, mobile and social interactions to customer service agents across the globe,” said Paul Segre, President and CEO of Genesys in a joint press release. ”By incorporating Klout within Genesys Social Engagement, we’re empowering social savvy enterprises to engage their customers in a new conversation based upon business value and social influence.”
Klout, for those of you who aren’t familar, analyzes a person’s influence across different social networks and then rates them on a scale of 1-100. For example, as of this writing, Forbes has a score of 82. Genesys’ Social Engagement solutions work by analyzing Twitter, Facebook and other social media areas to assist customers in working with the proper resources. According to Genesys, the Klout scores are integrated into the system by evaluating people with high scores and routing them to specialized customer service agents.
“Klout will be a powerful additional layer of the Genesys Social Engagement solution, giving businesses an immediately scalable signal from multiple social media channels that shows them where to turn their attention,” claims Matt Thomson, VP of Business Development for Klout in the press release.
Companies that measure social media amplification – and Klout in particular – have faced a range of criticism over the means through which they arrive at their scores. But like it or not, such measurements are increasingly being used to prioritize customer service resources. For example, customer service solution provider LiveOps has also started taking social media influence into account in prioritizing customers for service solutions. The reason for this priority is pretty basic – even in the 21st century, word-of-mouth is the best advertising. So no company wants a bad customer experience amplified by someone influential on Twitter or Facebook.
Customer service isn’t the only use for measuring social influence, either. Atlanta-based Kabbage, which provides capital advances to online sellers, also takes social influence into account when determining how great an advance a seller might be eligible for. Some companies have even begun considering Klout scores when deciding whether or not to hire a potential employee.
Segre is blunt about the importance of social influence when it comes to providing customer service. “A customer that represents $100 worth of business to a company, but has 8,000 active Twitter followers, should be valued and treated similar as a one million-dollar customer.”
How marketers can become top pinners on the rapidly growing, image-based social media network.
Here are five tips to help make your content more pinnable.
1. Create great images.
As with any other form of social media, you need valuable content. This means no promotions! Understand your audience is on Pinterest through the use of your social media persona. Rather, translate your business’ information into visual presentations to build engagement. Take time to brainstorm how and what to present on Pinterest.
2. Integrate your brand into your images.
Think of your brand in terms of a 360-degree view. This means use your firm’s colors and typeface. Show your company’s visual style. Go a step further to think about color and presentation. Since this represents your brand, consider the use of professional photographs and graphics. This is an element you may need to budget for going forward. Also, incorporate your URL or other recognizable watermark in case the image is disconnected from its source link.
3. Check your rights to use the image.
Here’s where it pays to be friends with legal if you’re in a large organization. Your firm may not have legal rights to use older photographs and content. Therefore, start to think about how to extend your content going forward with extended copyright.
4. Optimize your image to achieve your goals.
Associate great content with the image when people click. As Kelby Carr, author of Pinterest for Dummies recommended at BlogWorld Expo New York, have additional related content so that people find related information when they click through. Offer information such as a tutorial or recipe.
5. Make your content easy to pin.
Remember, if your audience has to think about pinning your images, chances are it won’t happen. Include a “Pin It” button to remind readers.
If you haven’t been pinned, don’t wait for your boss to ask you about that new trend. Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business.
Here's what Apple may reveal at the WWDC 2012 keynote.
The expectations for Apple‘s Worldwide Developer’s Conference have changed a lot in the past couple of years. WWDC (or an event close to it) used to be the time when we finally got to lay our eyes on the latest iPhone. After months of intense speculation, Apple would reveal its latest baby at the WWDC opening keynote, along with the next version of its software, the iPhone OS (later iOS).
All that changed last year. The run-up to WWDC 2011 was still awash with rumors, but as the event approached, they started to converge on a odd conclusion: There would be no new iPhone. Sure enough, the event came and went without a refreshed handset, and the panting Apple public had to wait until October — almost five months — to taste the iPhone 4S.
This time out, however, there’s no expectation whatsoever of a new iPhone. Which is just as well. The iPhone 4S has brought unprecedented success to Apple, but it was a total let-down when Apple unveiled it. Without the pressure of an iPhone launch, Apple has a much better chance to impress us with what it’s planning for WWDC — an event that’s supposed to put software front and center anyway.
So just what will Apple reveal in today’s big keynote? Per usual, the company hasn’t said word one about what it’s going to talk about, but there’s already some evidence, plenty of educated speculation, and no end to rumor.
Fresh from a strong showing at the D10 conference and a fairly problem-free iPad launch, CEO Tim Cook will likely play ringmaster to a host of new products and features, with iOS 6 at the center. New abilities, new apps, partners galore, and possibly even some hardware are all sure bets for today’s program.
Euro 2012 National Soccer Teams Compete For Championship Victory In Social Media.
Socialbakers released a visualisation of the data for the EURO 2012 Championship, an infographic mapping the national teams’ social media performance just in time for the first Matchday. Socialbakers took advantage of its Analytics PRO technology to gain Facebook, Twitter and YouTube insights into the social media engagement of national football teams and associations from the period March 22nd to June 5th, 2012.
The Socialbakers study covers the national teams´ social media popularity, Facebook engagement and YouTube viral reach with an overview of the most successful teams across social networks with the upcoming Matchdays. Socialbakers will also track the comprehensive social media information and growth numbers in the mid of the Group Stage and the upcoming Quarter and Semi-finals.
All the findings from the current stage are available in the new EURO 2012 infographic.
The Netherlands team video had the most views (175,503) in the 14 days period.
Pinterest is dominating as a social site where consumers and retailers connect, according to a new comScore-led study.
According to the new comScore-conducted survey of some 1,500 consumers in the U.S., Pinterest users follow an average of 9.3 retailers on the site, compared with 8.5 by Twitter users, and 6.9 by Facebook users.
Nearly two in five online consumers surveyed follow retailers on one or more social-networking sites, found the survey, results of which were published as the 2012 Social and Mobile Commerce Study, a combined research effort among comScore, Shop.org, and The Partnering Group, and analysts found that a social- and mobile-customized approach is leading to social commerce success for retailers.
Shop.org Executive Director Vicki Cantrell said in a press release:
Pinterest has given retailers another channel to “listen” to and interact with both existing and new customers, telling an ongoing visual story through images of their products and their brand “spirit.”
Motivating consumers to connect, deals, and promotions — just choose your verbiage wisely: A recent Buddy Media study found that sales-type words resonating most with consumers are not promotions, but rather events and winning. That study cited these reasons why consumers follow their favorite retailers:
51 percent seek information on deals and coupons. 43 percent seek product information. 36 percent seek to post/read comments about merchandise or services. 34 percent seek information about events.
While the numbers signal heated competition, taking into account Pinterest’s rather new appearance on the social scene (the company launched in closed beta in March 2010), it’s clear that its strictly visuals approach is a hit with users (many of whom are consumers), and Pinterest is going to continue to give Facebook a run for its money.
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