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Facebook Engagement Drops: Effect on Nonprofits | Social Media Today

Facebook Engagement Drops: Effect on Nonprofits | Social Media Today | ten Hagen on Social Media | Scoop.it
Organic reach is dropping on Facebook. But are promoted posts and paid advertising also ineffective?
Laurens ten Hagen's insight:

2014 has been off to a good start for Facebook so far. Last week, it was announced that founder Mark Zuckerberg was the top philanthropist in 2013, having donated almost $1 billion. Their fourth-quarter earnings beat expectations, with revenue increasing from $1.59 billion to $2.59 billion. They even shook off a Princeton study that estimated usage would drop by 80% by 2017.

However, users (specifically brand marketers) are becoming increasingly vocal about the frustration they’re experiencing. Report after report shows that organic post visibility is dropping precipitously, forcing marketers to invest in paid advertisements and promoted posts. This is problematic for nonprofits and associations, whose budgets are already tight.

Now it seems that even those promoted posts may not be reaching the intended audience. A post from video blogger Derek Muller of Veritasium is making the rounds on social media with a damning study on Facebook’s advertising model. It’s well worth the 9 minute playtime:

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The Square Kilometre Array: radio silence in Western Australia for most powerful telescope in history

The Square Kilometre Array: radio silence in Western Australia for most powerful telescope in history | ten Hagen on Social Media | Scoop.it
On a former cattle farm in the remote outback, scientists are laying the ground for the biggest science project of the next 20 years: a radio telescope capable of picking out something like an airport radar on a planet in another solar system. Turn on your phone at your peril, because preserving radio quiet here is priority number one
Laurens ten Hagen's insight:

The telescope will be perhaps 10,000 times more powerful than any we currently have, and we will need a supercomputer more advanced than anything yet built to analyse the data it produces. Right now we can spot planets circling around distant stars. The SKA will be able to spot the equivalent of an airport radar system on one of those very, very distant planets.

 

It will also allow us to dig down into the ancient history of our universe, and there’s no knowing what it will find there, or what it will mean for us.

 

On SKA’s website, there is a list of five things the telescope will look into, but as Dr John Morgan, a tall, cheerful astronomer from Curtin University, puts it: “You can guarantee that the thing that SKA will be remembered for – is not on that list. It’s going to be the thing you have not thought of. It’s the unknown unknown.”


The thing that SKA will be remembered for ... is going to be the thing you have not thought of

Dr John Morgan


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Twitter's new 'Personas' let brands easily target millenials, baby boomers and more

Twitter's new 'Personas' let brands easily target millenials, baby boomers and more | ten Hagen on Social Media | Scoop.it
Twitter unveiled Audience Insights back in May to help brands get a better grasp of the people they reach on the platform. Now the company is upgrading Insights with new demographic data, buying behavior and more.

First up, Twitter is introducing something they call ‘personas,’ which are basically quick ways to categorize audiences based on similar attributes. Some of these include ‘millenials,’ ‘baby boomers,’ and ‘business decision-makers.’
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DWBI Expert's curator insight, July 8, 12:17 PM

Construire des personas à partir de données internes et externes... même les PME pourraient le faire avec DWBI.

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Greek Default, Fed Rate Hike: Sell The Rumor, Buy The News

Greek Default, Fed Rate Hike: Sell The Rumor, Buy The News | ten Hagen on Social Media | Scoop.it
Greece is a country that peaked around 400 B.C. and is of no economic importance, even to Europe, much less the world.  On top of which, Greece has already defaulted more than five years ago.  Neither the word “default” nor the word “bankrupt” have the slightest bit of meaning if they can be neutered merely by someone providing more loans to repay the existing ones.  Indeed, a recognized Greek default might even have the salutary effect of alerting governments of the need to tailor fiscal policies so that spending and revenues bear some relationship to each other.  If European—and U.S. and Japanese-- governments could learn THAT, a Greek default should qualify for the Nobel Prize for Economics.
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Greece is a country that peaked around 400 B.C. and is of no economic importance, even to Europe, much less the world.  On top of which, Greece has already defaulted more than five years ago.  Neither the word “default” nor the word “bankrupt” have the slightest bit of meaning if they can be neutered merely by someone providing more loans to repay the existing ones.  Indeed, a recognized Greek default might even have the salutary effect of alerting governments of the need to tailor fiscal policies so that spending and revenues bear some relationship to each other.  If European—and U.S. and Japanese-- governments could learn THAT, a Greek default should qualify for the Nobel Prize for Economics.

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How to Get Readers to Stop and Eyes to Pop with Visual Marketing

How to Get Readers to Stop and Eyes to Pop with Visual Marketing | ten Hagen on Social Media | Scoop.it
 

It’s often said that a picture is worth a thousand words.

But can images also be worth a thousand bucks? They can be, because they start conversations, they attract att
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How to Use Google+ Collections for Business

How to Use Google+ Collections for Business | ten Hagen on Social Media | Scoop.it
Do you share a lot of updates on Google+? In this article, you'll learn 11 ways to use Google+ Collections to organize updates.

Via Jaana Nyström, Gerrit Bes
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New Data: What Types of Content Perform Best on Social Media? [Infographic]

New Data: What Types of Content Perform Best on Social Media? [Infographic] | ten Hagen on Social Media | Scoop.it
What types of content get shared?
Great ideas lead to great content, and our research proves that how you choose to execute that content will affect its social traction. We divided the content of articles into five types: how-tos, lists, what-posts, why-posts, and videos. Here's how we defined each post type:

How-to posts introduce a problem, offer a solution, and then discuss each step to reach the desired result.
Lists are exactly what they sound like -- they focus on a particular topic, offer a number of points about the topic, and provide a brief conclusion.
What-posts provide further information on a specific topic, with many articles surrounding comparisons of one thing to another.
Why-posts typically provide readers with a reason or purpose and provide details that support a focused conclusion.
Videos are also self-explanatory, providing the audience with a dynamic visual of the topic discussed within the article.
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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | ten Hagen on Social Media | Scoop.it

Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they're getting results with social media marketing today. Here's what they had to say. 

Laurens ten Hagen's insight:

Tip 21: Get connected on Tsu! tsu.co/laurenstenhagen

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30 oktober rechtszaak, komt allen!

30 oktober rechtszaak, komt allen! | ten Hagen on Social Media | Scoop.it

Dit is de tweede aankondiging voor de rechtszitting op 30 oktober 2014 om 9.30 uur


Rechtbank Amsterdam, Parnassusweg 220

Het betreft de openbare comparitie van partijen. Degenen die namens alle gedupeerden in de proefprocedure de vraag stellen: is/zijn de bank/banken verantwoordelijk voor de crisis, en daarmee ook voor de enorme schadeposten in de vorm van restschulden?

Vele duizenden mensen in Nederland zitten in de problemen, 200.000 gezinnen met betalingsachterstanden, anderhalf miljoen huishoudens met hun hypotheek onder water. Een politiek die niets doet, anders dan banken redden en banken alle ruimte geven om de Nederlandse economie te gijzelen en mensen te beroven. We hadden onze economie in 2010 kunnen laten klappen, dan waren we er in 2012 bovenop geweest. De huidige aanpak zorgt voor kommer en kwel, nog voor vele komende jaren en duizenden dossiers.

Bij onze Stichting zijn de aantallen gedupeerden niet meer bij te benen. Iedereen probeert individueel uit de ellende te komen, en zoekt daarbij hulp. Maar de kracht zit in het collectief. Daar is de schade ontstaan en daar ligt ook de oplossing. 

Wij als Stichting R.E.D. vragen dan ook: Wees aanwezig op de 30e, hoe moeilijk het ook is om vrij te krijgen, hoe moeilijk het ook is om vervoer te regelen, maar komt allen! Daar worden de argumenten van de banken ook aangehoord. Belangrijk is dat u aan de rechter laat zien: dit is ook mijn zaak, dit is ook mijn ellende, en oordeel alstublieft in het recht, kies voor de burger, de consument, en niet voor de banken elite. Wie de schade veroorzaakt moet hem betalen.

Mr. Hulleman is de hele dag aansluitend beschikbaar voor juridische adviezen in Caff Belmondo op het Zuidasplein, mocht u vragen hebben, of zaken willen bespreken.

Wij hopen op een grote opkomst, want alleen dan snapt de rechter: dit betreft de gehele samenleving.
Meld u aan bij de rechtbank, dan weten zij hoeveel mensen ze kunnen verwachten. Dat is wel zo netjes.

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The Hunter's Moon #FullMoonEngageMe Social Media Event N°6 #EmpireAvenue #SocialNetworking

The Hunter's Moon #FullMoonEngageMe Social Media Event N°6 #EmpireAvenue #SocialNetworking | ten Hagen on Social Media | Scoop.it
This Tuesday 7th of October : join our free social media event taking place at each Full Moon - via #EAv - and give a boost to your social networking!

Via Rami Kantari
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Rami Kantari's curator insight, September 29, 2014 8:43 AM

Experience Social Media Rocket Fuel with your Friends and supporters!

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Hoe ziet een bitcoin-automaat met virtueel geld er nu uit?

Hoe ziet een bitcoin-automaat met virtueel geld er nu uit? | ten Hagen on Social Media | Scoop.it
In Gent is vanmorgen de eerste bitcoin-automaat voorgesteld. De bitcoin is een virtuele munteenheid, waarvan de waarde bepaald wordt door vraag en aanbod. Maar hoe ziet zo'n automaat met virtueel geld er uit?  
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The Benefits of Community Service [Infographic]

The Benefits of Community Service [Infographic] | ten Hagen on Social Media | Scoop.it
Laurens ten Hagen's insight:

The Benefits of Community Service #Infographic #FlowConnection

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"Note And Vote": How Google Ventures Avoids Groupthink In Meetings

"Note And Vote": How Google Ventures Avoids Groupthink In Meetings | ten Hagen on Social Media | Scoop.it
Meetings want to suck. Wrest control of them with this seven-step strategy.
Laurens ten Hagen's insight:

Meetings rarely offer individuals time to focus and think. Group brainstorms--where everyone shouts out ideas and builds off one another--can be fun, but in my experience, the strongest ideas always come from individuals.

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Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter | ten Hagen on Social Media | Scoop.it
Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]
Laurens ten Hagen's insight:

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?

 

Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

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Why Marketers Should Care About Snapchat

Why Marketers Should Care About Snapchat | ten Hagen on Social Media | Scoop.it
Not using Snapchat for your marketing yet? Here's why you may want to consider it.
Laurens ten Hagen's insight:

Snapchat has evolved from a solely photo-sharing platform to a content consumption platform with an increased focus on marketing and advertising. But exactly how large is the Snapchat audience? Compared to popular photo sharing platforms Snapchat, Whatsapp, Facebook, Instagram, and Flickr on the basis of number of photos shared per day, the current number of users, the age of each company, and photos shared per second, Snapchat came out on top despite being the youngest company (Photoworld). This data reveals that Snapchat's 200 million and growing users share 8,796 photos per second--even more than WhatsApp, even though in comparison it is a much larger network.

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Bill Gates Announces 'Remote Controlled' Implantable Birth Control Chip Lasting 16 Years

Bill Gates Announces 'Remote Controlled' Implantable Birth Control Chip Lasting 16 Years | ten Hagen on Social Media | Scoop.it
Bill Gates, of Bill and Melinda Gates Foundation has announced a remote controlled implantable birth control chip that could last up to 16 years. Robert Langer, a professor from Massachusetts Institute of Technology (MIT) is helping the foundation in this endeavor.

Langer connected the Gate’s Foundation with MicroCHIPS, a Massachusetts firm licensed to use a controlled-release microchip technology. The partnership between Langer and Gates has been busy with developing the technology. The chips will be ready for sale in market in the early 2018, with safety tests starting by the end of this year.
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Why Local SEO Is About to Become Even More Important

Why Local SEO Is About to Become Even More Important | ten Hagen on Social Media | Scoop.it
The growth of mobile and wearable devices.
Each year, the percentage of online searches performed on mobile devices has grown definitively, and as you might imagine, the majority of mobile searches are performed while on the go. With the dawn of wearable devices, such as the Apple Watch, users will start using on-the-go searches even more frequently, with even more immediate needs.

As a result, proximity-based searches will likely start to become popular, and local searches will be based on hyper-specific locations, rather than just on a regional or neighborhood-specific basis. In effect, wearable devices will drive a much more geographically relevant network of information and eliminate even more barriers between the digital and physical worlds.
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How To Increase Your Chances of a Page 1 Google Ranking With Video

How To Increase Your Chances of a Page 1 Google Ranking With Video | ten Hagen on Social Media | Scoop.it
So you’re all excited about your shiny new video. It’s all finished and you’re looking forward to the results and the benefits of corporate video. Surely things couldn’t get any better? What if I told you I could dramatically increase your chances of your video being featured on the first page of Google search results for one of your targeted keywords?
Via Ivo Nový
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4 Mobile-Friendly Content Marketing Tips For Google's Update

4 Mobile-Friendly Content Marketing Tips For Google's Update | ten Hagen on Social Media | Scoop.it

Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen.

The release of Google’s new mobile-friendly update, aka “mobilegeddon”, has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices.


Via Brian Yanish - MarketingHits.com
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First U.S. Bitcoin Exchange Set to Open

First U.S. Bitcoin Exchange Set to Open | ten Hagen on Social Media | Scoop.it
Coinbase Inc., a startup backed by $106 million from the New York Stock Exchange, banks and venture-capital firms, will allow individuals and institutions to trade and monitor real-time pricing of the cryptocurrency.
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'Facebook werkt aan zakelijk sociaal netwerk'

'Facebook werkt aan zakelijk sociaal netwerk' | ten Hagen on Social Media | Scoop.it
Facebook wil gebruikers winnen in de kantoorwereld. Daarom werkt het bedrijf aan een zakelijk sociaal netwerk dat onder meer met Linkedin moet concurreren.
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FBI’s new Facial Recognition Software Aims to Become World’s Biggest Biometric Database

FBI’s new Facial Recognition Software Aims to Become World’s Biggest Biometric Database | ten Hagen on Social Media | Scoop.it
The software is developed to reduce terrorist and criminal activity by improving and expanding biometric identification as well as criminal history information services.
Laurens ten Hagen's insight:

Facial recognition is a key part of the agency’s ambitious $1 billion Next Generation Identification System (NGI) — a state-of-the-art biometric identification system that also includes iris scans, DNA analysis and voice identification. The mission is to reduce terrorist and criminal activity by improving and expanding biometric identification as well as criminal history information services. 

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8 Ways to Use Hyperlapse Video from Instagram

8 Ways to Use Hyperlapse Video from Instagram | ten Hagen on Social Media | Scoop.it
Does your business use Instagram?

Is there a place for time-lapse video in your marketing?

It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app.
Laurens ten Hagen's insight:

As a medium for condensing long experiences into brief episodes, time-lapse video is a perfect way to deliver your message to social media users with fleeting attention spans.


#FlowConnection

#Hyperlapse #Instagram

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Bitmarket.lt Takes Bitcoin's Fight Against Big Banks to Court

Bitmarket.lt Takes Bitcoin's Fight Against Big Banks to Court | ten Hagen on Social Media | Scoop.it
Lithuania-based startup Bitmarket.lt talks about its ongoing court battle with Swedbank.
Laurens ten Hagen's insight:

“I want to fight for the bitcoin industry, at least in Lithuania. I would like to create precedent. I mean if we win against Swedbank, it will be easier for other players in this market and around the world.”

 

#bitcoin

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Welcome to the new services economy. #Infographic #FlowConnection

Welcome to the new services economy. #Infographic #FlowConnection | ten Hagen on Social Media | Scoop.it
Research by Avangate reveals that products are dead - services are the new products.
Laurens ten Hagen's insight:

I would agree, "Products are dead, service is the new product".

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China to Replace Microsoft, Apple, and Android by Year-End

China to Replace Microsoft, Apple, and Android by Year-End | ten Hagen on Social Media | Scoop.it
The revelations of the NSA tapping into everything has long-term serious implications. This outrageous snooping will cost the United States dearly for it will lose its technology edge over the worl...
Laurens ten Hagen's insight:

Computer technology became an area of tension between China and the United States after a number of run-ins over cyber security of the NSA and Obama has refused to change the course of the NSA securing the decline and fall of America long-term.

 

China is now looking to help its domestic industry catch up with imported systems such as Microsoft’s Windows and Google’s mobile operating system Android. They will have a replacement operating system by the end of the year.

 
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