Cold calling is a tactic often used by salespeople to reach out to prospective customers who don’t see it coming. Sound like a bad tactic? That’s because it generally is. It’s become such a big problem that the government had to step in and create the “National Do Not Call Registry.”
Still a cold calling believer? Read this infographic from InsideView that shows why you should understand your prospect before contacting them in the form of Game of Thrones.