It seems social networking is all the rage these days. Individuals have found that it is a great way to keep in touch and connect with people around the world.
Businesses are beginning to realize that social networking can also be a valuable marketing tool. Blueglass compiled an infographic detailing the success social media has provided to the business world.
The majority of businesses are still handling their own social network accounts, but about 28 percent have started outsourcing these services. Whether outsourced or not, over half of businesses that take advantage of the social enterprise have seen reduced marketing costs. Furthermore, sales from social media are expected to hit an impressive $30 billion by 2015.
So just what networks are businesses taking advantage of?
The largest social media platform: Companies around the world are currently using the most bandwidth on Facebook (Japan however prefers Twitter) as their social media platform of choice.
Making employee/company connections: Lithium, Yammer and Salesforce.com are dominating the market for businesses that use social media to connect employees with the company. In fact, 85 percent of Fortune 500 companies are on Yammer, with 200,000 employers on the database worldwide and growth continuing to rise.
Check out more on the rise of social enterprise in the infographic.