Here’s a thought experiment for you. Google is the largest company using algorithms to serve up content that will best satisfy their users’ requests.
Is paying Facebook to promote a post akin to paying Google to rank you higher in search results?
Or is it like paying Google to display your ad next to search results?
Perhaps Facebook post promotion is more like paying Gmail (or another email provider) to make sure your marketing emails land in your prospects’ Inboxes, and not their spam folders.
What do you think? Will you pay to promote your company’s posts? Will you unlike pages that pay to show up in your News Feed?