Diving into the purpose of transmedia storytelling, the common definition is that it is meant to extend the brand reach of the product by using multiple stories that are set in a single universe but told across a variety of outlets.
"Digital storytelling begins," says Joe Lambert, Co-Founder of the Center for Digital Storytelling, "with the notion that in the not [too] distant future, sharing one’s story through the multiple mediums of digital imagery, text, voice, sound, music, video and animation will be THE PRINCIPAL HOBBY OF THE WORLD’S PEOPLE." As that world becomes more connected through the Internet, the importance of learning to use digital tools to share your ideas, your vision, your stories becomes all the more critical.
Creative Narrations is a cutting-edge social change consulting firm specializing in multimedia support and training for non-profit and educational institutions. Bringing together narrative, technology, and community building, we help you document the voices and images of change that you see every day.