For tellers today, traditional tales are like a form of classical music. The patterns are known and resonant. In so many ways our work will naturally – whether we know it or not—reflect back to these oldies and goldies.
"Because of my 10-years of involvement with Storytelling, I have had great opportunities to learn more about the engaging concepts of story, how to construct them, and how to deliver them."
The author, Jeff Brunson, is married to Becky Brunson who is the Program Administrator for the International Storytelling Center. Here he writes a delightful piece with gold nuggets at the end. His insights toward the bottom of his article are a perfect counterpoint to the article I just curated on how to persuade people to take action with your stories: http://www.scoop.it/t/just-story-it?q=examiner
Jim's storytelling principles are at the heart of effective business storytelling:
The Story Is Told for Another The Story is Toid In Search of a Truth The Story is Told Because you Care for the Hearer
Now what would happen if our business storytelling, brand stories, and marketing stories not only moved people to action, but met these criteria also?
Well, for one -- you'd avoid all those feelings of manipulation.
And second -- your storytelling would be truly great work
For me, these are the business storytelling principles to aspire to! Read both articles and learn the dance of balancing these principles with persuasion / influence.
Thank you Hans Heesterbeek and Gregg Morris for originally finding and sharing this article!
Social Media Marketing Podcast 008: In this episode Derek Halpern talks about how the power of persuasion moves people to action.
No doubt about it -- the toughest part in crafting effective business stories is the ending.
In other words -- your key message along with the words and phrases you use at the end to move people to action. That is the point of business stories, isn't it?
We all need help with this and it is not all that easy to do. So while this article and podcast doesn't have stories or storytelling in its title or text, it is undeniably about business narratives -- and how to have them work for you.
Just keep it authentic folks. It is easy to turn storytelling into manipulation. It's a fine line to walk. So pay attention to that dynamic and keep trying to do your best.
Read this post, listen to the podcast, and keep mastering how to (authentically) move people to action with your stories.
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