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Televisión Social y transmedia
All about Social TV and transmedia
Curated by Alberto Gago
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Teaching Transmedia with Comics: A Conversation with Tyler Weaver

Teaching Transmedia with Comics: A Conversation with Tyler Weaver | Televisión Social y transmedia | Scoop.it

Via Ana Cristina Pratas
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Transmedia Storytelling: ¿cómo es la nueva forma de persuadir? (I)

Transmedia Storytelling: ¿cómo es la nueva forma de persuadir? (I) | Televisión Social y transmedia | Scoop.it
El arte de contar historias, el storytelling, siempre ha acompañado al ser humano.
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Jeff Gomez Masterclass 2013 - X Media Lab

Jeff Gomez Masterclass 2013 - X Media Lab | Televisión Social y transmedia | Scoop.it
X Media Lab is the Internationally Acclaimed Digital Media Think-Tank and Creative Workshop.
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El universo Transmedia de la webserie - Midas, rey -

Transmedia: El universo de Midas - Midas, rey – es un mas que una webserie, es un proyecto que utiliza la narrativa transmedia, es decir, crea un universo transmedia completo y no solamente una historia lineal.
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How ESPN is Driving the Second Screen Revolution [VIDEO]

How ESPN is Driving the Second Screen Revolution [VIDEO] | Televisión Social y transmedia | Scoop.it
Disney's (NYSE: DIS) ESPN is at the forefront a big trend in consumer electronics -- "second screen" technology.
Alberto Gago's insight:

Muy interesante

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The Three Es: The Value of Transmedia Fiction For Franchise Development

The Three Es: The Value of Transmedia Fiction For Franchise Development | Televisión Social y transmedia | Scoop.it
My first tangible encounter with a transmedia franchise came on my sixth birthday.
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What Vin Diesel Can Teach You About Transmedia

What Vin Diesel Can Teach You About Transmedia | Televisión Social y transmedia | Scoop.it
Many people look at Vin Diesel and see the well-muscled action star of The Fast and the Furious; the high-speed, high-testosterone thrill ride that dominates box office figures with adrenaline fueled car chases.
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YouTube introduces ‘YouTube Pro’ video series to help turn channel-owning hobbyists into pros

YouTube introduces ‘YouTube Pro’ video series to help turn channel-owning hobbyists into pros | Televisión Social y transmedia | Scoop.it
In a continuation of YouTube's focus on user-generated content, the Google-owned video site is launching a video series to provide guidance for users that want to turn their channel ...
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¿Quién se va a comer el queso de la TV social? | IPMARK

¿Quién se va a comer el queso de la TV social?
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How social content is leading the conversation in TV advertising

How social content is leading the conversation in TV advertising | Televisión Social y transmedia | Scoop.it
Alex Wares explains how the clever use of online channels and platforms is granting a new lease of life for TV spots online

Via Mattia Nicoletti
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'Transmedia audiences and television fiction: A comparative approach between Skins (UK) and El Barco (Spain)' - PDF


Via @FernandoCarrion
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@FernandoCarrion's curator insight, June 29, 2013 6:36 AM

By María del Mar Grandío
Catholic University of San Antonio, Murcia, Spain
Joseba Bonaut,
San Jorge University, Zaragoza, Spain

Link: http://www.participations.org/Volume%209/Issue%202/30%20Grandio%20Bonaut.pdf

Abstract:
This article aims to analyze the transmedia narratives and the levels of involvement with their audience of two different television series. In the Spanish and British markets, TV shows like El Barco (2011, present) or Skins (2007-2011) show a particular transmedia narrative and audience interaction with the fictional plot. Following the contributions to the field of three authors (Beeson, 2005; Davidson 2008; Scolari, 2009), this paper proposes a methodology for analysing these two transmedia narratives and audience involvement with them along four vectors: 1) The relationship between story and medium, 2) Narrative aspects (setting, characters, theme and plot), 3) Intertextuality, and 4) Distribution and accessibility to the audience. Using this methodology, this article gives an overview of two of the most popular television fictions with transmedia narratives in the British and Spanish markets. The analysis of these two markets shows the encouraging future for transmedia narratives in the current television industry, while concluding that the effectiveness of the expansion of these fictional universes appears when finding and fulfilling their audiences’ hopes of engagement.

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How to be a Super Producer, in a multiplatform world (ITF)

It used to be difficult enough to produce a TV show, but these days you are increasingly expected to create a multi-media experience around your content. Where

Via siobhan-o-flynn
Alberto Gago's insight:

¿Quieres ser el mejor productor del mundo multiplataforma?

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Bart van Maanen's curator insight, June 29, 2013 8:36 AM

Prachtige presentatie over het produceren van content voor meerdere platforms: tv, websites, social media, games, apps. 

Jeremy Wilker's curator insight, June 29, 2013 9:25 AM

lots of good slides in this preso. check it out.

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Disney 'Optimist' Alternate Reality Game? Imagineering Launches ARG Leading To D23 Expo | Disney Blog

Disney 'Optimist' Alternate Reality Game? Imagineering Launches ARG Leading To D23 Expo | Disney Blog | Televisión Social y transmedia | Scoop.it

Via Gary Hayes, @FernandoCarrion
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Gary Hayes's curator insight, July 10, 2013 2:00 PM

Quote "I like to see Disney trying new things online. For the debut of New Fantasyland, for instance, they made up a story about a dragon spotted in the sky and gave out various clues via a blog until the ‘real’ dragon was spotted at the press event. As that dragon hasn’t been seen again. It looks like a similar, but more involved alternate reality game has been launched for the six weeks leading up to the D23 Expo in Anaheim this year. The game is called “The Optimist,” and it’s presented through a partnership between Walt Disney Imagineering Research & Development and The Walt Disney Studios."

@FernandoCarrion's curator insight, July 13, 2013 12:38 PM

“In this alternate reality experience, one of our characters has discovered some previously unknown facts that could change what we think we know about Walt Disney, Imagineering and Disneyland park,” said Scott Trowbridge, head of Walt Disney Imagineering Research & Development. “Players can participate at different levels of engagement over the six-week story — from leveraging social media and mobile devices to visiting unique physical sites from the story in and around Los Angeles.”

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Transmedia Storytelling: ejemplos que marcan historia (II)

Transmedia Storytelling: ejemplos que marcan historia (II) | Televisión Social y transmedia | Scoop.it
Para Luis Miguel Barral, investigador social, "la distancia más corta entre dos personas es una buena historia. Las marcas tienen que contar cuentos, pero modernos".
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TRANSMEDIA: Cuando lo importante es la historia no el formato

TRANSMEDIA: Cuando lo importante es la historia no el formato | Televisión Social y transmedia | Scoop.it
Alberto Gago's insight:

¿Que os parece a vosotros? . ¿Historia o formato? 

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What Game of Thrones can teach you about social storytelling

What Game of Thrones can teach you about social storytelling | Televisión Social y transmedia | Scoop.it
I confess it. I  am addicted to Game of Thrones.
Alberto Gago's insight:

Me encanta la idea de ver el vuelo de Drogon grabado con una GoPro.....

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Transmedia: A Filmmakers Foe or Ally?

Transmedia: A Filmmakers Foe or Ally? | Televisión Social y transmedia | Scoop.it
The Independent Filmmaker Project fosters the development, production and promotion of hundreds of feature and documentary films a year.
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Why transmedia? | The Big Idea | Te Aria Nui

Why transmedia? | The Big Idea | Te Aria Nui | Televisión Social y transmedia | Scoop.it
By Fiona MilburnWorldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?
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Nueva TV, nueva métrica

Nueva TV, nueva métrica | Televisión Social y transmedia | Scoop.it
"Youtube, el meteorito que acabó con los dinosaurios". Esta sentencia de Francisco Asensi, sabio de la nueva tele, zanja el periodo de hablar del fin de la televisión tal y como la conocíamos. Paco ya lo ha dicho todo.
Alberto Gago's insight:

"Youtube, el meteorito que acabó con los dinosaurios" : Francisco Asensi(@fasensi). 

 

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Logo announces first soap opera exclusively on Vine

Logo announces first soap opera exclusively on Vine | Televisión Social y transmedia | Scoop.it
Vine is no longer just a trendy social media tool for short video.

Via Mattia Nicoletti, Stefanie Aßmann
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Transmedia - The Way of the Future - MovieNomics

Transmedia - The Way of the Future - MovieNomics | Televisión Social y transmedia | Scoop.it
Movienomics writer Rivers discusses transmedia storytelling, why it's going to be the way of the future and provides examples of successful campaigns.
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TMCRK Spotlight Interview: Robert Pratten & Conducttr « TMCResourceKit.com #transmedia

TMCRK Spotlight Interview: Robert Pratten & Conducttr « TMCResourceKit.com #transmedia | Televisión Social y transmedia | Scoop.it

We are excited to announce that the TMC Resource Kit is launching into it's second year. What a year it's been! We have built visual case studies that have been used internationally, collected some amazing resources to help guide producers in creating their own projects, and strengthened TMCRK's partnerships here and abroad. 

 

And first up! is our interview with Rob Pratten on the pervasive entertainment platform, Conducttr!


Via siobhan-o-flynn
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Brad Tollefson's curator insight, July 3, 2013 9:04 PM

RP in the house!...

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Narrativas transmedia

Scolari, Carlos, Narrativas transmedia. Cuando todos los medios cuentan, (Barcelona), Deusto, 2013, Cap. 1.
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