Televisión Social y transmedia
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Televisión Social y transmedia
All about Social TV and transmedia
Curated by Alberto Gago
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Netflix inicia el cambio de la televisión - FayerWayer

Netflix inicia el cambio de la televisión - FayerWayer | Televisión Social y transmedia | Scoop.it
Se habla mucho del cambio de la televisión que se está produciendo, pero poco de los verdaderos retos a los que se enfrentan. Netflix ha logrado en po
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2013 U.S. Social TV Ecosystem Chart - 2.0 [Infographic]

2013 U.S. Social TV Ecosystem Chart - 2.0 [Infographic] | Televisión Social y transmedia | Scoop.it
With help from its readers, AdAge released this year's social tv ecosystem chart, version 2.0 We've bumped up the chart to a 2.0 version because it's structurally a little different from previous 1...
Alberto Gago's insight:

El ecosistema de la TV Social en USA. 

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TV Foresees Its Future. Netflix Is There.

TV Foresees Its Future. Netflix Is There. | Televisión Social y transmedia | Scoop.it
Netflix has given a good shaking to the settled world of television: it has provided its own series, streamed them over the Internet and made them available all at once everywhere.

Via Soraia Ferreira, Ph.D.
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Google pitches idea of online TV service to programmers

Google pitches idea of online TV service to programmers | Televisión Social y transmedia | Scoop.it
Google has approached media companies about licensing their content for an Internet TV service that would stream traditional TV programming.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, July 20, 2013 3:21 AM

Will Google break the tv ecosystem?

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'Sharknado', el nuevo fenómeno de la televisión, tendrá segunda parte en Syfy

'Sharknado', el nuevo fenómeno de la televisión, tendrá segunda parte en Syfy | Televisión Social y transmedia | Scoop.it
La película superó los 5.000 tweets por minuto en su emisión, convirtiéndose en trending topic mundial.
Alberto Gago's insight:

Tiburones y tornados juntos que generaron 5.000 tweets por minuto y fue trending topic mundial. 

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Randy Finch's Film: How Transmedia Storytelling Might Have Saved the World (Or at Least the Opening Weekend of Pacific Rim)

Randy Finch's Film: How Transmedia Storytelling Might Have Saved the World (Or at Least the Opening Weekend of Pacific Rim) | Televisión Social y transmedia | Scoop.it

If you're not familiar with the term "transmedia" - or you're skeptical about the existence of a changing paradigm for motion pictures that includes evolving multi-platform techniques for storytelling (including, for example, salting the internet with evidence of a storyworld from which a new film is emerging) - then you're probably not going to appreciate the interview with Jeff Gomez that appeared on July 18th, 2103 in the Business Insider.

But if, like me, you see signs of changing motion picture storytelling and marketing paradigms all around - then this post by Kristen Acuna should be very provocative...

Basically, Ms. Acuna posed a hypothetical question to the head of Starlight Runner, Jeff Gomez, who is the biggest media companies' favorite transmedia storytelling guy and one of the leading advocates for transmedia marketing in Hollywood and other circles. Ms. Arcuna asked Jeff Gomez how Warner Brothers botched the opening weekend of Pacific Rim - and what might have been done (if WB got a do-over?) to improve the ROI on the WB's $200+ million investment....


Via siobhan-o-flynn
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Emmys Hype Starts Now: Nominees Will Be Announced in Twitter Chat

Emmys Hype Starts Now: Nominees Will Be Announced in Twitter Chat | Televisión Social y transmedia | Scoop.it
The nominees for this year's 65th Primetime Emmy Awards will be revealed on Thursday in a special Twitter chat.
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Vinculación multipantalla de Vodafone en Atresmedia para despedir “Gran Hotel” : Marketing Directo

Vinculación multipantalla de Vodafone en Atresmedia para despedir “Gran Hotel” : Marketing Directo | Televisión Social y transmedia | Scoop.it
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Google invests in YouTube studio in LA - FT.com

Google invests in YouTube studio in LA - FT.com | Televisión Social y transmedia | Scoop.it
In a vast, hangar-sized studio in Los Angeles once owned by the billionaire industrialist Howard Hughes, two women dressed as medieval maidens are standing on a film set decked out like a castle, poring over a script.
Alberto Gago's insight:

Y mientras en España, seguimos cerrando empresas del audiovisual, ejecutando ERES y perdiendo oportunidades de regenerar la poca "industria" que queda, aferrados a un modelo de duopolio tradicional, que aunque no se quiera ver, tiene los días contados.

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Netflix to Expand Beyond Series Into Original Documentaries, Stand-Up Comedy Specials

Netflix to Expand Beyond Series Into Original Documentaries, Stand-Up Comedy Specials | Televisión Social y transmedia | Scoop.it
Netflix is moving to mimic HBO even more closely: The Internet streaming service's execs said they will widen the original programming beyond TV series to include documentaries as well as stand-up ...
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TV Foresees Its Future. Netflix Is There.

TV Foresees Its Future. Netflix Is There. | Televisión Social y transmedia | Scoop.it
Netflix has given a good shaking to the settled world of television: it has provided its own series, streamed them over the Internet and made them available all at once everywhere.
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Forget second-screen apps. Today, the TV is the second screen

Forget second-screen apps. Today, the TV is the second screen | Televisión Social y transmedia | Scoop.it
People are using their iPads and mobile phones as the first screen while the TV is running in the background, so stop trying to make those silly second-screen apps.
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Todos somos ‘transmedia’

Todos somos ‘transmedia’ | Televisión Social y transmedia | Scoop.it
Las series de televisión y las películas de cine ya nacen pensadas para verse en diversos aparatos, en distintas horas, lenguas y países
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The Film Industry and Social Media

The Film Industry and Social Media | Televisión Social y transmedia | Scoop.it
How social media in the film industry is changing the way studios and independents promote and market films.
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Commercial Transmedia - Exploring Multi-platform Storytelling

Commercial Transmedia - Exploring Multi-platform Storytelling | Televisión Social y transmedia | Scoop.it
In the good old days – actually, not that long ago – market development for a new product or service launch was considered to be predictable.
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Netflix hits it big with Emmy nominations for House of Cards and Arrested Development

Netflix hits it big with Emmy nominations for House of Cards and Arrested Development | Televisión Social y transmedia | Scoop.it
Netflix hit a big milestone Thursday morning as its original drama House of Cards was nominated for nine Emmy awards and Arrested Development was nominated for three.
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Randy Finch's Film: How Transmedia Storytelling Might Have Saved the World (Or at Least the Opening Weekend of Pacific Rim)

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From Comic-Con: A New Transmedia App That Blurs Reality

From Comic-Con: A New Transmedia App That Blurs Reality | Televisión Social y transmedia | Scoop.it
For 14 years, Keith Arem has built up a reputation as a top talent director for some of the world’s most popular video games, like Activision’s Call of Duty franchise and Transformers, and Square Enix’s Sleeping Dogs.
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2nd ANNUAL SOCIAL TV AWARDS FINALISTS | Social TV Awards

2nd ANNUAL SOCIAL TV AWARDS FINALISTS | Social TV Awards | Televisión Social y transmedia | Scoop.it
Alberto Gago's insight:

Los finalistas de segunda edición anual de los Social TV Awards.

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