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Televisión Social y transmedia
All about Social TV and transmedia
Curated by Alberto Gago
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One-third of millennials watch no broadcast TV - study

One-third of millennials watch no broadcast TV - study | Televisión Social y transmedia | Scoop.it
Several studies have been released in recent months that suggest that "cord cutting," or dropping traditional pay TV service in favor of Internet-based alternatives, is no longer only a niche phenomenon.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, October 12, 2013 12:41 AM

"TV" screens are getting smaller

Andrea Rossi's curator insight, October 14, 2013 9:03 AM

"Research from the New York Times presented at an Oct. 10 "audience monetization" summit shows that as many as one-third of "millennials" (people born between the early 1980s and early 2000s) watch no broadcast TV whatsoever. Instead, the research shows that these people "mostly" watch video online."

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VOD the most valuable service for TV subscribers | Rapid TV News

VOD the most valuable service for TV subscribers | Rapid TV News | Televisión Social y transmedia | Scoop.it
Increased consumer satisfaction and content availability has led to pay-TV subscribers valuing video-on-demand (VOD) as their most valuable service a new tracking study from Vubiquity has revealed

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, May 8, 2013 3:09 AM

Video on demand increases:

- binge viewing (Netflix docet)

- tv everywhere use

 

The end of linear tv for non-live events it's very close...

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Young TV watchers may spend equal time on social media

Young TV watchers may spend equal time on social media | Televisión Social y transmedia | Scoop.it
Though perhaps the time spent is overlapping, as more Canadians have a second-screen experience of live-commenting on social media while watching

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Mattia Nicoletti's curator insight, May 3, 2013 8:35 AM

Television vs Social Media...

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MediaPost Publications Devices Will Drive Social TV 03/21/2013

Devices Will Drive Social TV - 03/21/2013

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Mattia Nicoletti's curator insight, March 22, 2013 10:41 AM

Devices and in particular mobile devices will drive second screen.

We need to communicate and we use what is very friendly to us.

New habits and new devices are driving new ways of communication.

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Social TV led by broadcast viewers | Rapid TV News

Consumers of broadcast TV—both national and local—tend to be more active on social media networks vis a vis cable viewers and consumers of other media like radio and newspapers, new research has revealed.

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Half US adults watching video on non-TV devices | Advanced Television


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Social TV will be driven by the second screen says Gartner | memeburn

Social TV will be driven by the second screen says Gartner | memeburn | Televisión Social y transmedia | Scoop.it

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Mattia Nicoletti's curator insight, March 23, 2013 1:47 AM

"One of the biggest trends that Gartner has identified is the use of companion apps for social TV experience, combined with hardware additions for command and control, will present another incremental use for second-screen devices as well as creating additional perceived value as people spend more time using them."

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Deloitte: 80 Percent of Americans Multi-Task while Watching TV

Deloitte: 80 Percent of Americans Multi-Task while Watching TV | Televisión Social y transmedia | Scoop.it
Deloitte: 80 Percent of Americans Multi-Task while Watching TV.

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