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Sometimes I feel to be a bit redundant but when everyday I read about new 2ndscreen apps, new ways to engage viewership, new technologies, the only thing I remind myself is "without a good story there is no future".
I love discovering new ways of storytelling, I am totally in love with transmedia, I try every app, social network, second screen experience. I am convinced that we are only at the first stage in the new future of television, but as in the '90s we were amazed by surfing the web and writing eMails (and now we are used to it because it's part of our daily life) in my opinion we to think that these new features will be important just if complementary to good stories.
Said that I agree with most of Chuck Parjker opinions.