Televisión Social y transmedia
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Televisión Social y transmedia
All about Social TV and transmedia
Curated by Alberto Gago
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Rescooped by Alberto Gago from Transmedia: Storytelling for the Digital Age
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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | Televisión Social y transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 12, 2014 4:10 AM


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

Nicoletta Gay's curator insight, April 12, 2014 6:10 AM

"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

Rescooped by Alberto Gago from Digital Cinema - Transmedia
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‘Transmedia’ storytelling could be the future for some authors

‘Transmedia’ storytelling could be the future for some authors | Televisión Social y transmedia | Scoop.it

Omar L. Gallaga:  "The word “transmedia” itself has come to represent a concept that doesn’t mean the same thing to everyone, especially in publishing."


Via The Digital Rocking Chair, La Célula Narrativa Digital, Elisa Hergueta, Digital Cinema in Transition
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The Digital Rocking Chair's curator insight, January 20, 2013 4:54 AM

An interesting look at transmedia properties which have books as a key component.  In fact, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards.

Parker Donat's curator insight, January 22, 2013 7:30 PM

For business storytelling to be a success there needs to be a good strategy around making money. Given that eBooks and apps are so popular there is a definate opportunity to tell a great story using these platfrorms to create a more engaged community. I haven't bought this book but it seems to really understand transmedia and the use of muliple patforms. And this book, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards

Rescooped by Alberto Gago from Transmedia: Storytelling for the Digital Age
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Transmedia storytelling: what's the alternative to alternate reality games?

Transmedia storytelling: what's the alternative to alternate reality games? | Televisión Social y transmedia | Scoop.it

Rob Hinchcliffe: "Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?"


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JoyM's curator insight, December 14, 2012 5:39 AM

ARG... trends 2013. 

Rescooped by Alberto Gago from Transmedia: Storytelling for the Digital Age
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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Televisión Social y transmedia | Scoop.it

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Ali Anani's curator insight, March 29, 2014 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 2014 4:09 AM

Very interesting article

Sónia Laima's curator insight, March 29, 2014 2:48 PM

In a nutshell/ Em poucas palavras

Rescooped by Alberto Gago from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Televisión Social y transmedia | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.