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The 15-Minute Social Media Audit Everyone Can Do | Buffer

The 15-Minute Social Media Audit Everyone Can Do | Buffer | Mass Media and Content Creation | Scoop.it
Examine what works and what doesn't with your social media marketing by performing a social media audit.

 

Social media audit checklist

OK, I promised this would be easier and more helpful than you think, right? Well, following the outline below could mean a social media audit in 15 minutes or less. All the basics are covered here, and you can dig as deep as you choose to improve your social media marketing. This is what the audit should cover....


Via Jeff Domansky
Laura Avila's insight:

Relevant to my Auditing for PR class. Important tips to improve one's social media presence.

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Sylvia Fondanèche's curator insight, April 1, 2014 3:13 AM

Very thorough and practical checklist for some 'spring cleaning'.

Chris Bantock's curator insight, April 1, 2014 6:15 AM

Great article to audit your social media

Bart van Maanen's curator insight, April 1, 2014 6:52 AM

Dat van die 15 minuten klopt, zeker de eerste keer dat je dit doet, natuurlijk niet. Maar het is wel een handige checklist. ;-)

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How to Fire Back at an Angry Customer on Social Media

How to Fire Back at an Angry Customer on Social Media | Mass Media and Content Creation | Scoop.it
The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
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How the Smartphone Ushered In a Golden Age of Journalism | WIRED

How the Smartphone Ushered In a Golden Age of Journalism | WIRED | Mass Media and Content Creation | Scoop.it

F...It may have been coincidental, but around the time this new truism started sinking in, we began to see investment in businesses both new and old that promised serious journalism. Facebook cofounder Chris Hughes bought The New Republic; Jeff Bezos bought The Washington Post; eBay billionaire Pierre Omidyar pledged $250 million to fund First Look Media, which hired Glenn Greenwald, one of the reporters who broke the Snowden revelations in The Guardian. Vox Media, home of tech site the Verge, raised $38 million and BuzzFeed $35 million in new rounds of funding.

 

With money has come innovation, both in journalism itself and in the tools to produce it. When Ezra Klein left the Post's Wonkblog for a new site funded by Vox Media, it was in part because Vox had built a sophisticated content management system designed with mobile readers in mind. Atavist—founded by WIRED alumni Evan Ratliff and Nicholas Thompson as a net-native platform for magazine-style journalism—built a similar platform that it licenses to other publishers. Such tool sets make it simple to create a seamless mix of text, video, music, maps, charts—a mix that, done right, spells the difference between just reading a story and taking a deep dive. Now this kind of enhanced storytelling is turning up in places beyond journalism, like the Brookings Institution's Brookings Essay, an online series typified by historian Margaret MacMillan's 7,000-word thought piece on the parallels between 1914 and 2014....


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Jeff Domansky's curator insight, August 14, 2014 10:21 AM

Despite the small format, the smartphone promises a new golden age of journalism. if you follow the grand profession, this is recommended reading. 09/10

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How 12 Brands Used Snapchat

How 12 Brands Used Snapchat | Mass Media and Content Creation | Scoop.it

Most people wish all advertising would disappear in 10 seconds, but here are some of the standout Snapchat campaigns, with input from marketers on why they're including the platform in their social efforts.

 

There is no shortage of marketers rushing to meet consumers where they live online, to elbow their way in and find even a moment of relevance amidst the cacophony of tweets, Instagram posts, Facebook updates, and every other platform that defines the current age of casual communication.It's taken years for many brands to get a handle on just how to organize and create for Twitter and Facebook, then something like Snapchat comes along and marketers are faced with the challenge of engaging via an app in which the content disappears in seconds.

 

...there's the eternal challenge: the struggle between figuring out an application that makes strategic sense for a brand, and stands on its own creatively, and just getting the hell on there and getting that sweet, sweet millennial attention....


Via Jeff Domansky
Laura Avila's insight:

These are great examples of innovative social media interactions. A personal favorite is Taco Bell and their use of Snapchat to promote their new breakfast menu.

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Jeff Domansky's curator insight, August 13, 2014 11:16 AM

Fast Company looks at some standout Snapchat campaigns and brands share why they're including the platform in their social efforts.

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Social Media Over The Past Decade | HubSpot

Social Media Over The Past Decade | HubSpot | Mass Media and Content Creation | Scoop.it

...To think of what “might be” a few years from now is barely fathomable but really exciting! I remember listening to the keynote speaker at the 1990 Seybold Conference talk about how books in the future would be enjoyed on electronic readers, and thinking, “not in my lifetime would electronic readers replace printed books.” We all know how that turned out.

 

Let’s go back and hit the high points from the past ten years. Below is a visual infographic timeline followed by a more detailed look at each year! Pay close attention to the ones that were launched in 2012; some of them have a lot of potential to be game changers!


Via Jeff Domansky
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Ken Morrison's curator insight, August 16, 2014 9:40 PM
When did you jump in?
Amanda Swanson's curator insight, August 22, 2014 8:22 AM

# 19 - A quick look at social media development over the last ten years.

 

Angie Thao's curator insight, May 13, 10:58 AM

Timeline Infograph:

Like: It's to the point, uses good visual.

Dislike: Maybe some information??

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The 4 C’s of a Social Media Audit

The 4 C’s of a Social Media Audit | Mass Media and Content Creation | Scoop.it

So, where should you start? Do you have an idea of what a successful social media strategy looks like? What constitutes a vibrant community? How is your competition doing?

 

Whether you are just starting out or re-evaluating your social media efforts to date, there are a number of areas to consider to determine how well you and your competition are doing and/or what will be required for success. Whether for your own firm or for a client, here are four areas worth focusing on to conduct a comprehensive social media audit....


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Jeff Domansky's curator insight, March 30, 2014 3:07 AM

Here's a great blueprint to help you be more strategic in your social media.

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The 15-Minute Social Media Audit Everyone Can Do | Buffer

The 15-Minute Social Media Audit Everyone Can Do | Buffer | Mass Media and Content Creation | Scoop.it
Examine what works and what doesn't with your social media marketing by performing a social media audit.

 

Social media audit checklist

OK, I promised this would be easier and more helpful than you think, right? Well, following the outline below could mean a social media audit in 15 minutes or less. All the basics are covered here, and you can dig as deep as you choose to improve your social media marketing. This is what the audit should cover....


Via Jeff Domansky
Laura Avila's insight:

Relevant to my Auditing for PR class. Important tips to improve one's social media presence.

more...
Sylvia Fondanèche's curator insight, April 1, 2014 3:13 AM

Very thorough and practical checklist for some 'spring cleaning'.

Chris Bantock's curator insight, April 1, 2014 6:15 AM

Great article to audit your social media

Bart van Maanen's curator insight, April 1, 2014 6:52 AM

Dat van die 15 minuten klopt, zeker de eerste keer dat je dit doet, natuurlijk niet. Maar het is wel een handige checklist. ;-)

Rescooped by Laura Avila from Public Relations & Social Media Insight
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A Step By Step Guide to Make Your Blog Popular

A Step By Step Guide to Make Your Blog Popular | Mass Media and Content Creation | Scoop.it

Who else wants to build a popular and profitable blog or website? Here’s a step by step guide by money making expert Anil Agarwal on building a better blog.

 

So who else wants to make their blogs and websites popular? Hands down, almost everyone is trying to get attention in this lousy blogosphere. If you are a new blogger it might be bit hard for you to get more shares, comments and links to your posts.

 

But when you gain connections and start knowing other people, it becomes easy for you to make your blog popular. The key here is to be consistent with your efforts and don’t give up too soon.Here is the detailed guide on (I must say an easy step by step guide) on making your blog popular and profitable....


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Jeff Domansky's curator insight, March 23, 2014 1:27 AM

Really useful blogging tips and tactics.

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The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications

The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications | Mass Media and Content Creation | Scoop.it

“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters. That you’re going to be successful.”

 

This is Caryn Marooney, Head of Technology Communications for Facebook. But before that, she co-founded OutCast, the elite PR agency that worked with one-time startups Amazon, Salesforce.com, Netflix and VMware. She’s seen firsthand how hard it is for young companies to capture press attention when they have zero brand recognition and limited resources.

 

Most founders set out to create something iconic but don’t know where to start. At First Round’s recent CEO Summit, Marooney boiled down this massive challenge into an execution plan and guidelines for startups to craft an image that will resonate with the public and the press, launch on a strong note, and build momentum as they grow — regardless of size and resources...


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Jeff Domansky's curator insight, March 12, 2014 3:43 AM

Caryn Marooney shares a combination of agency and Facebook Tech communications insight and experience. Recommended reading for PR, marketing, and content strategists. 9/10

Gas caroline's curator insight, March 13, 2014 9:39 AM

Des RP comme Facebook pour réussir?

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Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud | Mass Media and Content Creation | Scoop.it

Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.


An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.


Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.


With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....


Via Jeff Domansky
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Pallab Kakoti's curator insight, March 14, 2014 8:19 AM

#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.

 

Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish  a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.

Samantha W's curator insight, March 17, 2014 5:58 AM

Don't lose out , an online presence is crucial to the success of your business.

John Thomas's curator insight, March 22, 2014 7:54 AM

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

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Content marketing tips: The 7 elements of smart content

Content marketing tips: The 7 elements of smart content | Mass Media and Content Creation | Scoop.it
Content marketing tips: The 7 elements of smart content by SmartContent.me on Indulgy.com
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February 2014 Bright Ideas: The Future of Television


Via Colin Macdonald
Laura Avila's insight:

A view of the direction in which television content creation is heading in the near future.

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Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall | Mass Media and Content Creation | Scoop.it

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.

 

Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.

 

The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)

 

The Swedish retailer's been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores....


Via Jeff Domansky
Laura Avila's insight:

Incredibly inventive. So fun!

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Thorsten Strauss's curator insight, September 13, 2014 3:14 AM

best practise billboard/ experience marketing

Monique Walhof's curator insight, September 14, 2014 3:02 PM

another beautiful impressive marketing move from IKEA.. 

Street Advertising Services's curator insight, September 15, 2014 4:17 AM

Here's a fun and engaging experiential campaign from Ikea. Although the likelihood of people actually climbing on the wall is small, its an eye-catching and colourful display designed to grab attention and encourage online social sharing

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What Type of Images Should You Use Within Your Blog Posts?

What Type of Images Should You Use Within Your Blog Posts? | Mass Media and Content Creation | Scoop.it

From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use?

 

I decided to analyze 41 blogs within different industries to help determine what types of images generate most social shares. This way you’ll know what kind of graphics you should use in order to generate the most traffic.Here’s what I learned....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 14, 2014 10:41 AM

Neil Patel offers valuable advice on which images work best in your blogging.

Jeff Domansky's curator insight, August 16, 2014 8:10 PM

Practical tips on best images to use.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | Mass Media and Content Creation | Scoop.it

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

 

Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:

• Keep Up With Your Plus Stream

• Share Content Daily

• Reach Out to Influencers

• Use Google Hangouts

• Use Communities

• Monitor Follower Growth

 

Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....


Via Jeff Domansky
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Getplus's curator insight, August 19, 2014 4:58 AM

Inbound marketing et Google plus. Tout est dans la creation et la diffusion de votre contenu via google plus.

Gonzalo Moreno's curator insight, August 19, 2014 5:16 AM

Este año me pongo con Google+... Lo juro!

jaycee.eteamsys's curator insight, August 19, 2014 9:51 AM

It's all about sharing !

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Infographic: The history of social collaboration - HighQ

Infographic: The history of social collaboration - HighQ | Mass Media and Content Creation | Scoop.it
As a tribute to all things social we’ve put together a timeline detailing the evolution from consumer tools to enterprise collaboration software
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How to Create a Twitter Marketing Strategy that Rocks

How to Create a Twitter Marketing Strategy that Rocks | Mass Media and Content Creation | Scoop.it

There are many bloggers and brands that just leap onto Twitter, setup an account and start  tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that  wants to leap into your stream and share sweet nothings.

 

Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze.

 

The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands is a very sharp marketing tool....


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Jeff Domansky's curator insight, March 31, 2014 2:22 AM

Twitter tips for your business you can put to use immediately.

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How to Optimize Your Business Linkedin Page in 8 Easy Steps

How to Optimize Your Business Linkedin Page in 8 Easy Steps | Mass Media and Content Creation | Scoop.it

LinkedIn company pages are more and more popular among marketers who are looking to engage with their networks, generate leads, and showcase their products. Instead of being left behind, why not join the over 3 million companies who have created a Company Page on LinkedIn.


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aanve's curator insight, March 26, 2014 10:49 PM

www.aanve.com

 

Conners Sales Group's curator insight, March 27, 2014 8:40 AM

Some really good tips for your LinkedIn page. Got some work to do.

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The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered

The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered | Mass Media and Content Creation | Scoop.it

The subtitle of the writer and artist Austin Kleon’s new book, Show Your Work! is “10 Ways to Share Your Creativity and Get Discovered.” But that subtitle could just as easily be, “How to Self-Promote Without Being a Jerkface.” It’s an incredibly useful and compulsively readable short book about how to use social media and networking if you’re a creative person of any stripe.

 

Kleon, who gave the Keynote speech at this year’s SXSW, isn’t giving the same tired advice. The key to his method is to continuously share your work, whether or not you think it’s absolutely perfect, or absolutely finished. In fact, he encourages writers, artists, and musicians to pull back the curtain on their work and show the process. “By letting go of our egos and sharing our process,” Kleon writes, “We allow for the possibility of people having an ongoing connection with us and our work, which helps us move even more of our product.”...


Via Jeff Domansky
Laura Avila's insight:

It's so important to keep the balance between being visible and being obnoxious. Connections with publics are so important to maintain.

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Jeff Domansky's curator insight, March 23, 2014 12:42 PM

Writer and author Austin Kleon shares some guidelines for promoting your work without spamming from his new book, Show Your Work! 10 Ways to Share...

Joan Puighermanal Oller's curator insight, March 24, 2014 11:54 AM

Faig esforços per a sumar-me a aquesta nova fe.

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SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes

SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes | Mass Media and Content Creation | Scoop.it

User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.

 

The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.

 

As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 11, 2014 11:37 AM

If there's no relevance, why would millennials trust traditional media? First, they're not even seeing it. It's part of the bigger trend that will eventually impact older generations as well.

Patrick Frison Roche's curator insight, March 12, 2014 7:45 AM

Should brand rejoice at more scary stats on user-generated content VS traditional #media revealed at SXSW ? #millennials (aka #genY in other parts of the world) primarily trust... themselves.

Debra Walker's curator insight, March 12, 2014 7:53 PM

More and more the need for effective storytelling to connect with clients, particularly in light of the increasing relevance of user generated content.  So exciting to be working with brands and brand identity in this connective economy.

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Create High-ROI Video Content Marketing With Google+ Hangouts on Air

Create High-ROI Video Content Marketing With Google+ Hangouts on Air | Mass Media and Content Creation | Scoop.it
Find out how to create high-ROI video content marketing with Google+ Hangouts on Air. The free, interactive video production tool lets you host video conferences with 10 participants, while other v...
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