Here are some basic parameters that you simply must measure. You can measure it on a monthly basis using simple Excel sheets.
Total number of leads generatedLeads generated per sales person, territory, vertical (depending on how your sales operations is set up)Lead qualityNumber of sales accepted leadsNumber of sales accepted leads from different channels such as webinar, website, email etc.Sales rejected leads – deadSales rejected leads – need nurturing
While your current systems may not permit this right away, work towards heightened system integration and reporting in order to keep tab of the following parameters:
Lead velocityLeads-to-close conversion ratioCost per leadCost per sale
Return on leads captured through different channels (see the scooped table).
If you have ever used telemarketing in lead generation, know that there is a clear difference between a closed call and a close call. Closed call simply means you now have a lead on your hands. Close call on the other hand are well, Close. You succeed but you also ran far too close to leading your lead generation compaign down the depths of complete, disastourous faliure.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.