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Telemarketing For Small Companies | Marketing Quotes

Telemarketing For Small Companies | Marketing Quotes | Telemarketing | Scoop.it
Marketing Quotes's insight:

Small businesses do struggle in generating work in their early days; and there are many telemarketing companies that are in the perfect situation to help!

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Lead Generation: What Do You Measure?

Lead Generation: What Do You Measure? | Telemarketing | Scoop.it

Summarized...

 

Here are some basic parameters that you simply must measure. You can measure it on a monthly basis using simple Excel sheets.

Total number of leads generatedLeads generated per sales person, territory, vertical (depending on how your sales operations is set up)Lead qualityNumber of sales accepted leadsNumber of sales accepted leads from different channels such as webinar, website, email etc.Sales rejected leads – deadSales rejected leads – need nurturing

 

While your current systems may not permit this right away, work towards heightened system integration and reporting in order to keep tab of the following parameters:

Lead velocityLeads-to-close conversion ratioCost per leadCost per sale

 

Return on leads captured through different channels (see the scooped table).

 


Via marketingIO
Marketing Quotes's insight:

Every business is looking for the most number of leads from the best sources as cheaply as possible -  case closed :)

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marketingIO's curator insight, May 7, 2013 8:51 AM

A basic primer on lead gen measurements. Ultimately, what drives this is your business model's structure and KPIs, your own KPIs, and Sales feedback. Key to the last factor: Sales MUST be a part of the MA setup process so that everyone is on the same page.


  • See the article at www.leadformix.com
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Website Re-Design Ideas | Marketing Quotes

Website Re-Design Ideas | Marketing Quotes | Telemarketing | Scoop.it
Marketing Quotes's insight:

How often do you change the theme of your website?  If you have customers coming back to your website, why not modify your theme in order to keep interest and encourage?

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Lead Generation Tips | Marketing Quotes

Lead Generation Tips | Marketing Quotes | Telemarketing | Scoop.it
Marketing Quotes's insight:

Everyone that is involved with lead generation does need to ensure that they are sticking to the guidelines, in order to achieve consistent results.

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Cold Calling | Marketing Quotes

Cold Calling | Marketing Quotes | Telemarketing | Scoop.it
Marketing Quotes's insight:

Cold calling is not something any of us like, but it does make the world go around!

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B2B Lead Generation: Critical Questions Successful Marketers Must Ask

B2B Lead Generation: Critical Questions Successful Marketers Must Ask | Telemarketing | Scoop.it
Marketing Quotes's insight:

A good telemarketing company will follow all of this and deliver results!

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Modular Display Stands | Marketing Quotes

Modular Display Stands | Marketing Quotes | Telemarketing | Scoop.it
Marketing Quotes's insight:

Do you have an event coming up in 2013/14 and need an exhibition stand?  Do you know there are over 500 stand designers in the UK?

Why not compare quotes today by submitting 1 quick form?

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Telemarketing Prices | Marketing Quotes

Telemarketing Prices | Marketing Quotes | Telemarketing | Scoop.it
Marketing Quotes's insight:

How much does telemareting cost?  This is asked by any UK business that is interested in using telemarketing in order to generate new sales leads or meetings

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Lead Generation Means Closed Calls, Not Close Calls!

Lead Generation Means Closed Calls, Not Close Calls! | Telemarketing | Scoop.it

If you have ever used telemarketing in lead generation, know that there is a clear difference between a closed call and a close call. Closed call simply means you now have a lead on your hands. Close call on the other hand are well, Close. You succeed but you also ran far too close to leading your lead generation compaign down the depths of complete, disastourous faliure. 


Via Nett Sales
Marketing Quotes's insight:

How do you find a telemarketing company that can generate consitent results?

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