As health insurers continue to develop and move forward with their digital strategies in hopes of attracting and retaining customers, many of them are basing their initiatives on myths or misinformation, according to McKinsey & Co.
Jim Murphy's insight:
Myth 4. technology is the key driver in your digital strategy # process # quality # customerservice
La communauté mondiale Health 2.0, née à San Francisco, et qui regroupe des (jeunes) entreprises innovantes dans les technologies appliquées aux soins de santé, a inauguré cette semaine un chapitre belge, Health 2.0 Brussels. 7 start-up actives dans l’e-santé ont pu «pitcher» lors de la première conférence ce 10 juin.
Apple is trying create 'an iPod experience' in healthcare driven by its wearables, but Apple's wearables need to do things significant enough to persuade health consumers to carry their products around with them.
For the past several years, researchers have strived to create compelling games that improve behavior, reduce stress, or teach healthy responses to difficult life situations. Such healthy games tend to arise in research settings because of the need to demonstrate clinically that the games are effective. I have covered such efforts in my postings from the Games for Health conferencein 2012 and 2013.
It has been almost two weeks now since Apple’s World Wide Developer Conference and more importantly for those in pharma: the announcement of HealthKit for developers and the Health app that will form part of the next major software release for iPhone and iPad (iOS8).
Now that the dust has settled and the fanfare of iOS8 has gone away it seems the perfect opportunity to explore how HealthKit will enable developers to build apps for Pharma. These apps will actually be relevant to users, and offer a real insight into that person’s health and how they can manage their health better.