Communications Service Providers (CSPs) are under pressure to justify the business case for 4G. They are committing vast amounts of money without having a clear idea of how they will sell 4G services. Investors and shareholders are nervous. CSPs need to demonstrate how, and when, they will get a return on their investment. In the following series of blogs we will set out the challenges and highlight solutions for the telecoms industry. We’ll explain how CSPs can justify the business case for 4G, determine effective pricing strategies, and increase consumer choice. We’ll also explore the opportunities presented by verticalisation – including leveraging social media to aid business development. FREE whitepaper – Monetising LTE: Pricing and business models for a holistic B2B strategy http://bit.ly/184bUje
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