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Algérie : Vodafone se déclare intéressé par Mobilis - Agence Ecofin

Algérie : Vodafone se déclare intéressé par Mobilis - Agence Ecofin | TelecomNewsMENA | Scoop.it
Dans un entretien accordé à Algérie Presse Service (APS) le 29 novembre 2014, Zohra Derdouri (photo), la ministre de la Poste et des Technologies de l’information et de la communication, a déclaré que le groupe télécom britannique Vodafone voudrait entrer dans le capital de Mobilis, la branche mobile de l’opérateur...
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Après Orange, voilà Vodafone...

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Consumers Want Rewards for Watching Advertisements - Mobile Marketing Watch

Consumers Want Rewards for Watching Advertisements - Mobile Marketing Watch | TelecomNewsMENA | Scoop.it
Consumers Want Rewards for Watching Advertisements
Mobile Marketing Watch
According to those surveyed, some sort of value exchange would make marketing more effective.
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The key is to enrich mobile customer profiles reflecting their preferences and usage as a consumer before exposure to Advertisers and Partners resulting in unparalleled relevance levels and improved advertising responses. This is what Lumata does.

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L'Algérie a acheté 51% de Djezzy à 4% au-dessus du "juste prix" selon une expertise indépendante

L'Algérie a acheté 51% de Djezzy à 4% au-dessus du "juste prix" selon une expertise indépendante | TelecomNewsMENA | Scoop.it
L’accord conclut le 18 avril dernier entre l’Etat algérien, via le Fonds National d’Investissement (FNI) et Vimplecom via Global Telecom Holding (GTH) pour la cession de 51% de l’opérateur Djezzy au prix de 2,643...
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Trop bon payeur...

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Algérie : Djezzy a enfin lancé sa 3G - Ecofin

Algérie : Djezzy a enfin lancé sa 3G - Ecofin | TelecomNewsMENA | Scoop.it
Après six mois d’attente, les abonnés de l’opérateur de téléphonie...
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3G for Ramadan

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How To Develop Your Customer Retention Strategy

How To Develop Your Customer Retention Strategy | TelecomNewsMENA | Scoop.it
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School, it was found that increasing...
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The Data has the answers...

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Etisalat completes $5.6bn Maroc Telecom deal | commsmea.com

Etisalat completes $5.6bn Maroc Telecom deal | commsmea.com | TelecomNewsMENA | Scoop.it
The deal was expected to be closed on May 14
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Disruption and differentiation in branding: Lumata » Telecoms.com

Disruption and differentiation in branding: Lumata » Telecoms.com | TelecomNewsMENA | Scoop.it
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Lumata CMO talks at MWC2014.

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Emerging market operators push data to boost ARPU | commsmea.com

Emerging market operators push data to boost ARPU | commsmea.com | TelecomNewsMENA | Scoop.it
Emerging market operators push mobile data to raise pre-paid ARPU
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Lack of good data is impeding the growth of mobile marketing, say experts

Lack of good data is impeding the growth of mobile marketing, say experts | TelecomNewsMENA | Scoop.it
While TRAI has put a cap on text messages and services like 'do not disturb' have come into play, how does one use this medium without putting off the potential customer for good?
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Six Ways to Turn Customers into Brand Advocates

Six Ways to Turn Customers into Brand Advocates | TelecomNewsMENA | Scoop.it
With customers more likely to believe their peers rather than brand messages, organizations need to find ways to turn existing customers into advocates.
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Great publication !

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Egypte : Le nombre d’abonnés mobile et Internet en croissance - Ecofin

Egypte : Le nombre d’abonnés mobile et Internet en croissance - Ecofin | TelecomNewsMENA | Scoop.it
D’après le dernier rapport du Centre de soutien d’information et...
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Mobilink becomes world’s fastest growing brand on social media

Mobilink becomes world’s fastest growing brand on social media | TelecomNewsMENA | Scoop.it
Islamabad: Mobilink has been certified as the Worlds Fastest Growing Brand on Social Media in recognition of its exceptional engagement practices. The accolade has been given by Social Bakers w ...
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Oman: Bright future for telecoms | commsmea.com

Oman: Bright future for telecoms | commsmea.com | TelecomNewsMENA | Scoop.it
Telecoms sector offers a healthy competitive environment in with MVNOs
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Mobile Marketing a Must, Not an Option Anymore | Mobile Marketing Watch

Mobile Marketing a Must, Not an Option Anymore | Mobile Marketing Watch | TelecomNewsMENA | Scoop.it
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Lumata can help you better target your audience with Mobile Data Enrichment solutions for targeted push marketing. Contact me for more information.

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UAE comes first in MENA innovation index | commsmea.com

UAE comes first in MENA innovation index | commsmea.com | TelecomNewsMENA | Scoop.it
Dubai telco du hosts Global Innovation Index 2014 launch conference
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... and Pole position for Business.

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Who’s afraid of free mobile data?

Who’s afraid of free mobile data? | TelecomNewsMENA | Scoop.it
Mark Zuckerberg, in his MWC 2014 keynote, said he wanted to prove the business model of providing free mobile internet access in emerging markets. Yet a growing number of operators seem already persuaded that giving away mobile data can reap financial rewards in the long run.
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Worldwide Smartphone Usage to Grow 25% in 2014

Worldwide Smartphone Usage to Grow 25% in 2014 | TelecomNewsMENA | Scoop.it
Consumers worldwide are rushing into the embrace of the smartphone market, and just under one-quarter of the total population will use such a device this year as the audience grows by 25.1%, according to new eMarketer estimates. In addition, smartphone penetration in nine countries worldwide will surpass 50% in 2014.
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Airtel, Etisalat, MTN, Ooredoo, Orange, Vodafone, Zain plan telecom network sharing

Airtel, Etisalat, MTN, Ooredoo, Orange, Vodafone, Zain plan telecom network sharing | TelecomNewsMENA | Scoop.it
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Maroc : IAM, Méditel et Inwi au coude-à-coude en termes de qualité de service

AgenceEcofin
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World Bank calls for competition in MENA broadband | commsmea.com

World Bank calls for competition in MENA broadband | commsmea.com | TelecomNewsMENA | Scoop.it
World Bank report says authorities should do more to open up MENA broadband markets
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Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs. | TelecomNewsMENA | Scoop.it
Companies shouldn't take advantage of consumers who trust them with their personal information.
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MEA set to post world's strongest mobile data traffic growth to 2017Telecoms & IT - Zawya

MEA set to post world's strongest mobile data traffic growth to 2017Telecoms & IT - Zawya | TelecomNewsMENA | Scoop.it
The Middle East and Africa is set to post the world's strongest mobile data traffic growth for at 77 percent CAGR to 2017, Cisco said.
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