Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success.
In our website we estimate that more than half of visits from Twitter are shown as direct traffic. As you can see from the image, when we had a peak in Twitter then direct traffic grew more than referrals and we saw only 8 percent of visitors coming from Twitter. To find out more about this read Thomas Baekdal’s Don’t Trust Your Social Referral Data.
However there’s a way to register those visits as non-direct if you add special Google Analytics tags to the original link. Below is the link tagging tool that lets you tag all the links you put into social channels. This ensures that you know where visitors are coming from.
Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.
It turns out that we're not all on Facebook all day, every day. This infographic shows marketers in different industries how to catch people when they're in the mood for everything from finance to fast food, any day of the week.