Mark Zuckerberg, in his MWC 2014 keynote, said he wanted to prove the business model of providing free mobile internet access in emerging markets. Yet a growing number of operators seem already persuaded that giving away mobile data can reap financial rewards in the long run.
Mobile Commerce Press Geolocation based apps are being launched and tested by big retailers Mobile Commerce Press Another example of a major retailer taking advantage of location based marketing with geolocation technology is Duane Reade, the drug...
More users are trading up to data enabled smartphones and experts believe emerging markets are now on the brink of a Smartphone revolution. For many of these new users a smartphone provides their first experience of the internet. A lunchtime panel,...
Lancée le 21 avril, à la Place de la Nation de N’Djamena, la nouvelle promotion Airtel Tchad suscite l’engouement à travers tout le pays. Les 200 motos à gagner font rêver. Après avoir encore récemment mobilisé ses abonnés avec les promotions « Gagner une voiture » et « Gagner une...
For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared doomed to disappoint.
À l'origine spécialisé dans la distribution d'imprimés publicitaires, le groupe Mediapost Communication, filiale de La Poste, concentre désormais sa stratégie de développement autour de la data. Objectif : proposer une relation client pertinente et intelligente. L'algorithmie et la programmatique constituent ses deux prochains champs de bataille.
Google agreed to acquire Titan Aerospace, a start-up developing solar-powered drones, in a move that could boost future efforts to spread internet access around the world, particularly in emerging markets.
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