There are many different ways that you can approach your Search Engine Optimisation efforts to get to the top of search engines.
As more webmasters and business owners become concerned with the way that they have approached SEO in the past, they are going to have to build content and value on their sites. If you do not keep pace you are going to get left behind, even if you never are “penalized”. Ironically, because SEO’s, webmasters, business owners and the like have all spent so much time on how to “look authentic”, we will all also have to work at “being authentic”.
Here is a list of 20 things you can check on your site to make sure that you are seen as authentic by Google: http://bit.ly/LVkYX3
#1 Keywords in Body Text
#2 Exact Match Internal Links
#3 Footer Links
#4 Exact Match Keywords in All Key Indicators on a Page
#5 Exact Match Keywords in Navigation
#6 Use Rich Content
#7 Content Placement
#8 Active Blog
#9 Useful Online Tools / Mobile Apps
#11 Active Facebook
#12 Active YouTube
#13 Active Twitter
#14 How to Guides
#15 Instructional Video’s
#18 Google+ Profile
#19 Google Places
#20 Industry Directories/ Forums/Blogs
Time for you to become involved in the marketing of your website through content development?
By Rick Hardman - http://bit.ly/LVmuZ5 ;
Via maxOz, Professor Jill Jameson