Teknowledgey
Follow
Find
28 views | +0 today
 
Rescooped by Mark Palmer from Curation, Social Business and Beyond
onto Teknowledgey
Scoop.it!

Are you Ready? Emerging Tech is Transforming the Workplace

Are you Ready? Emerging Tech is Transforming the Workplace | Teknowledgey | Scoop.it
While smart mobile devices, SaaS, and social software ushered in a wave of major change in the workplace, that's nothing compared to what's coming.

Via janlgordon
Mark Palmer's insight:

I am looking forward to when technology solutions become a ubiquitous part of our lives in a positive way. A way that makes us all more productive and hopefully working less and living better lives :-)

more...
janlgordon's comment, June 13, 2014 6:23 AM
Lars Stalling, I agree with you and thank you for your comment
janlgordon's comment, June 13, 2014 6:33 AM
Stephen Dale I've been following Dion Hinchcliffe for many years as well. You're fortunate to have met him in London. You bring up a very good point about monitoring our every move. As you say, there is a price we will pay one way or another for privacy and time will tell how this will all shake out in the end. I'd love to connect with you again, it's been a while. As you can see I launched Curatti and we've been very well received. Hope things are going well with you, let's catch up soon.
Stephen Dale's comment, June 13, 2014 9:16 AM
Sound good Jan. I have been following Curatti since you launched - it's one of my top sources for news/content. Think we should arrange a Skype call sometime - unless you plan to visit London, in which case lunch is on me!
Your new post is loading...
Your new post is loading...
Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

Here's a quick and easy guide to all the PR software you need to know about - The Hub

Here's a quick and easy guide to all the PR software you need to know about - The Hub | Teknowledgey | Scoop.it
Infographic shows the PR software landscape.


Receive a FREE daily summary of The Marketing Technology Alert


Via iNeoMarketing
more...
No comment yet.
Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

Infographic: The best business apps of 2014 - The Hub

Infographic: The best business apps of 2014 - The Hub | Teknowledgey | Scoop.it
Useful apps for every type of professional.


Receive a FREE daily summary of The Marketing Technology Alert


Via iNeoMarketing
more...
No comment yet.
Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

Forrester's Top Emerging Technologies To Watch, Now Through 2020

Forrester's Top Emerging Technologies To Watch, Now Through 2020 | Teknowledgey | Scoop.it
Technology has given your customers choices and digital predators the edge. Ask marketing, they will tell you about the decreasing effectiveness of traditional campaigns. Look at your business strategy and find plans to address new digital competitors that have become serious threats overnight.


↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓

Receive a FREE daily summary

of The Marketing Technology Alert HERE

↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑

 


Via iNeoMarketing
more...
iNeoMarketing's curator insight, November 2, 2014 4:59 PM

Click through for a brief explanation of each. For the SMB: just keep an eye out until the vendors start rolling this out en masse.

Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

The Marketing Analytics Silver Bullet - Forbes

The Marketing Analytics Silver Bullet - Forbes | Teknowledgey | Scoop.it

Digest...


Venkatesan indicates that managers are grappling with two primary challenges: 1) the development of an analytics strategy that focuses on consumer insights (instead of the data), and 2) arguably more important, the adoption of analytics among senior management.

 

Managers need to develop an analytics system that is intelligent, focuses on the why, and is forward looking. However, many firms use analytics as a backward looking tool, focused primarily on reporting history. As a result, firms miss opportunities to leverage analytics to make better, real-time decisions. One of the chapters in the book is dedicated to implementation of analytics and proposes some solutions to these challenges.

 

Venkatesan indicates that he views analytics as the engine that provides a forward looking perspective for marketing dashboards.  The emphasis is on connecting marketing inputs to customer behavior and then using the predictive models developed using historic information, experiments or heuristics to develop forward looking what-if scenarios. The benefit of the book, therefore, is built around helping marketers make better decisions with regard to resource allocation now and in the future.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
more...
iNeoMarketing's curator insight, October 9, 2014 11:49 AM

Based on an interview with Raj Venkatesan, author of the new book Cutting Edge Marketing Analytics.

Rescooped by Mark Palmer from Curation, Social Business and Beyond
Scoop.it!

Are you Ready? Emerging Tech is Transforming the Workplace

Are you Ready? Emerging Tech is Transforming the Workplace | Teknowledgey | Scoop.it
While smart mobile devices, SaaS, and social software ushered in a wave of major change in the workplace, that's nothing compared to what's coming.

Via janlgordon
Mark Palmer's insight:

I am looking forward to when technology solutions become a ubiquitous part of our lives in a positive way. A way that makes us all more productive and hopefully working less and living better lives :-)

more...
janlgordon's comment, June 13, 2014 6:23 AM
Lars Stalling, I agree with you and thank you for your comment
janlgordon's comment, June 13, 2014 6:33 AM
Stephen Dale I've been following Dion Hinchcliffe for many years as well. You're fortunate to have met him in London. You bring up a very good point about monitoring our every move. As you say, there is a price we will pay one way or another for privacy and time will tell how this will all shake out in the end. I'd love to connect with you again, it's been a while. As you can see I launched Curatti and we've been very well received. Hope things are going well with you, let's catch up soon.
Stephen Dale's comment, June 13, 2014 9:16 AM
Sound good Jan. I have been following Curatti since you launched - it's one of my top sources for news/content. Think we should arrange a Skype call sometime - unless you plan to visit London, in which case lunch is on me!
Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

Marketing Automation Tools Top Benefits and Most Important Features - Marketing Charts

Marketing Automation Tools Top Benefits and Most Important Features - Marketing Charts | Teknowledgey | Scoop.it

Basic/ Excerpt...


About two-thirds of respondents to a recent study [download page] from Regalix indicate that it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation. What are those primary benefits? The survey – fielded among 348 senior marketing executives, practitioners and business leaders from around the world – finds that improved lead management and nurturing (86%) is the most commonly-cited benefit, with many also pointing to enhanced targeting and personalization (66%).

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



Via iNeoMarketing
more...
No comment yet.
Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

How To Manage The Explosive Marketing Technology Landscape - Huffington Post

How To Manage The Explosive Marketing Technology Landscape - Huffington Post | Teknowledgey | Scoop.it

Advanced/ Digest...


4 Ways to Manage the Marketing Technology Landscape

 

1. Drive some cadence around the chaos - The task of deciding which technology to choose in a landscape that boasts over 1,000 marketing technology companies offering different capabilities is like choosing a needle in a haystack. Is it any wonder that 81% of large companies now have a chief marketing technologist role?  Gupta and his team created a framework to manage the chaos that allows them to break down their technology needs into three buckets - enterprise, tactical and innovation. Because the need, impact, investment and speed across that landscape vary tremendously, this framework helps them to define the right capabilities for their brands to engage with consumers, which capabilities are really relevant to their brand, which are the right partners to enable those capabilities and how these capabilities work together.

 

2. Create a seamless experience for the consumer - In order to create a seamless experience for the consumer, it's important to not look at technologies in isolation, but to use data and technology to weave these capabilities into each other. When looking at the marketing technology landscape you need to first identify the role and responsibility of each one of those capabilities and stick with those that complement the different technologies you already have in your landscape and make sure they are talking to each other.

 

3. Invest in digital innovation - In order to stay ahead of innovation, Gupta has also started to ear mark a special budget for emerging technologies, which he defines as solutions that already exist but have not yet been tapped into by their brands. His team has an ongoing way of evaluating new capabilities on a weekly basis, as a proactive way of keeping on top of what is happening in the world. At the same time, they are building new partnerships with agencies that are helping them to connect with everything that is going on in Silicon Valley.

 

4. Eliminate the line between marketing and IT - At the end of the day, both marketing and IT are in service of the brand with the common objective to enable their local brands to win across the globe. In order to work seamlessly with IT to create that seamless experience for the consumer, Gupta's team has created a marketing technology group that is at the intersection of the marketing and the IT organization.  The group is made up of marketing technologists and IT professionals that understand the nuances of marketing. One is looking at brands, agencies, marketing capabilities, speed, agility, analytics and data to drive consumer experience. The other is looking at technology parts, architecture, scale, security and performance.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



Via iNeoMarketing
more...
iNeoMarketing's curator insight, May 11, 2014 4:24 PM

I love the first one: drive cadence around the chaos. It's a huge external issue, and it needs resolution across all sizes of organizations.

Rescooped by Mark Palmer from visualizing social media
Scoop.it!

Internet Consumption Around the World

Internet Consumption Around the World | Teknowledgey | Scoop.it

What do people do online in today’s world, how do they get online, and at what speeds? A new report from International Business Guide shows how how do millions of people in the world access the internet, where the internet is the fastest, and the devices with which they connected, following the first year when there are more mobile internet devices than humans.

View this infographic to see which regions lead the world in terms of internet access rates, who consumes what online and the most popular websites by region.


Via Lauren Moss
more...
Smith_Lin's curator insight, April 3, 2014 9:24 AM

This has to be useful on all sorts of levels

Tim Davey's curator insight, April 3, 2014 3:57 PM

What do people do online in today’s world, how do they get online, and at what speeds?

Ariel Harosh's curator insight, April 4, 2014 11:51 AM

השימוש באינטרנט ברחבי העולם נתונים מדהימים

Rescooped by Mark Palmer from The Social Media Slant Magazine
Scoop.it!

Turn your social media profile into a word cloud with this tool

Turn your social media profile into a word cloud with this tool | Teknowledgey | Scoop.it
HMTL5 Word Cloud generates tag clouds by analyzing the most frequently used terms and phrases in Wikipedia articles, uploaded files, RSS feeds, and social media profiles (Facebook, Twitter, and Goo...

Via Cendrine Marrouat - SocialMediaSlant.com
more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, November 27, 2013 11:42 PM

Wordle is a great tag cloud generator, but HTML5 Word Cloud rules. Easier to use and more options. 

Gover Horticulture's comment, November 28, 2013 5:25 AM
wow. www.goverhorticulture.com
Gilbert Faure au nom de l'ASSIM's curator insight, November 28, 2013 4:21 PM

to be tested

 

Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

The Digital Tool Landscape - strategy+business | #TheMarketingAutomationAlert

The Digital Tool Landscape - strategy+business | #TheMarketingAutomationAlert | Teknowledgey | Scoop.it
An interactive graphic about the tools that are transforming innovation.

Via iNeoMarketing
more...
iNeoMarketing's curator insight, November 7, 2013 7:58 PM

The beauty is clicking through to interact with the circles. h/t to http://servantofchaos.com.

Rescooped by Mark Palmer from The Social Media Slant Magazine
Scoop.it!

Not happy with Google Alerts? Try Mention.net!

Not happy with Google Alerts? Try Mention.net! | Teknowledgey | Scoop.it
Social listening is one of the most important things to do in social media. Without it, you wouldn't know most of what people say about you and your company. Unfortunately, monitoring conversations...

Via Cendrine Marrouat - SocialMediaSlant.com
more...
Rescooped by Mark Palmer from Digital Presentations in Education
Scoop.it!

Metta = Storytelling + Polls In One Compact Format

Metta = Storytelling + Polls In One Compact Format | Teknowledgey | Scoop.it
Metta helps turning stories into short movies out of pictures, videos, text and sounds that are already published on the web. Polls and quizzes can also be embedded anywhere inside a video presentation to get controlled responses from viewers.

Via Baiba Svenca
more...
Ricard Garcia's curator insight, November 12, 2013 2:47 AM

Some more info about Metta (old Soo Metta). More reasons to use it!

Ramon Pavia's curator insight, November 14, 2013 2:24 AM

It allows teachers and educators to produce learning guides

Ingrid Cristina Florence Yamine's curator insight, November 19, 2013 1:14 PM

very interesting and useful one! I'll preset on it next monday!

Rescooped by Mark Palmer from Content Curation World
Scoop.it!

In-Context Content Discovery with Pugmarks.me

In-Context Content Discovery with Pugmarks.me | Teknowledgey | Scoop.it
Pugmarks.me understands your context and guides you to useful information

Via Robin Good
more...
Robin Good's curator insight, September 22, 2013 4:37 PM


Pugmarks is a Chrome web extension which allows you to get in-context references and complementary reading suggestions to any web page you are viewing.


Pugmarks leverages your network of Twitter, LinkedIN and an optional set of RSS feeds (which you must provide in OPML format) to filter and select the most relevant reading resources that it will suggest to you.


When you are on any web page you can click the Pugmarks footprint icon on the Chrome browser extension bar and a strip of relevant information is displayed over the top (or bottom) of your screen.


The extension can be paused and the user has the option to select whether to see the Pugmarks bar appear on top or on the bottom of his browser screen.


When you open a new empty tab Pugmarks suggests relevant content items to check out. 


My comment: Useful to find additional, relevant content resources just-in-time, as you browse. 


Free to use.


Try it out now: http://pugmarks.me/ 


Intro video: http://youtu.be/v4rGEu0hsGQ +

http://youtu.be/tfR1xIRNIoo 


more info: https://pugmarks.me/pugmarklet 




Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

TrustRadius Reveals Top Rated Business Intelligence Software

TrustRadius Reveals Top Rated Business Intelligence Software | Teknowledgey | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert


Via iNeoMarketing
more...
No comment yet.
Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

These 44 Apps Will Make You More Productive [Infographic] - B2B Infographic

These 44 Apps Will Make You More Productive [Infographic] - B2B Infographic | Teknowledgey | Scoop.it
These 44 Apps Will Make You More Productive


Receive a FREE daily summary of The Marketing Technology Alert


Via iNeoMarketing
more...
Laurence Thébault╰☆╮'s curator insight, December 4, 2014 3:25 AM

La techno au service de la productivité où comment optimiser ses journées grâce à des applications multitâches.

Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

4 Tools to Easily Create Videos to Diversify Your Content Marketing - Internet Marketing Ninjas

4 Tools to Easily Create Videos to Diversify Your Content Marketing - Internet Marketing Ninjas | Teknowledgey | Scoop.it

Digest...


Animoto is a huge time-saver! Grab your screenshots and videos, choose (or upload your own) music, add text breaks – you are done! A new video is ready to distribute.

 

Powtoon is a freemium tool to create animated presentations and video instructions. The best thing about this tool is that it lets you create video instructions that grab attention and have huge viral potential as opposed to traditional step-by-step video guides.


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

Vidtrack is a new tool that lets you user-generate your videos by enabling your readers to send you video messages.

 

Screenr is the easiest approach to screencasts out there. You don’t need to download any screencasting software: All you need is a free account to make, host and share screencasts.


Via iNeoMarketing
more...
iNeoMarketing's curator insight, October 27, 2014 8:37 PM

More video tools. For more, search the tag "video."

Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

3 top social automation tools - Biznology

3 top social automation tools - Biznology | Teknowledgey | Scoop.it

Digest...


HootSuite

We all use HootSuite, or have.  HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting tools, social media response and tracking, and collaboration. 

 

SocialOomph

SocialOomph is the secret weapon I am beginning to realize is everyone else’s secret weapon as well. Back before Twitter became fascistic when it came to automation tools such as auto follow back and so forth, SocialOomph was really something spectacular.

 

ManageFlitter

ManageFlitter is my new best friend, especially since it’s the only Twitter automation tool that’s still automated.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
more...
iNeoMarketing's curator insight, October 7, 2014 7:58 PM

More tools to assist with you social efforts.

Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

70+ players, sub 5% penetration: Marketing automation still 'crossing the chasm' - VentureBeat

70+ players, sub 5% penetration: Marketing automation still 'crossing the chasm' - VentureBeat | Teknowledgey | Scoop.it

Digest...


After several years of 50-plus-percent growth, marketing automation is still the new kid on the block. Even with 70+ vendors in the space. “What’s really happening is that the first wave of users is on board,” [analyst and consultant Dan Freeman] says. “That’s actually a very small portion of businesses … it’s still at less than four percent of the U.S. market.”

 

And which also means that we’re poised for hyper-growth, with the top solutions looking to take control of the market in a major expansion period over the next five years. We’ve already started to see that with Salesforce’s Pardot, which tripled its customer acquisition rate earlier this year.

 

In addition, as marketing automation as an industry becomes more penetrated, the larger companies will start offering industry-specific solutions. Salesforce is already doing that, IBM offers several “tracks” for different verticals, and Marketo is likely to release tailored versions of its core marketing technology for the medical, legal, high-tech, and other sectors.

 

While surveys by companies like Adobe have shown that marketers lack core skills in digital marketing and that shockingly low numbers of them know how to reinvent themselves for the new marketing technologies, Freeman thinks it’s actually not that big of a problem.

 

“That statistic is kind of meaningless,” he says. “I know a lot about the digital marketing world, but I don’t feel comfortable with it … there’s a lot to learn about the world of marketing tech, and it’s a world unto itself. There’s just a realization that the tools are constantly changing and you need to be open to the new tools.”

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



Via iNeoMarketing
more...
iNeoMarketing's curator insight, June 16, 2014 8:43 PM

The battle is about establishing the platform within the client, and from there, add a continual stream of features so that the client's "habit" is continually satisfied. Which just at the beginning of this thing...

iNeoMarketing's curator insight, June 16, 2014 8:45 PM

The battle is about establishing the platform within the client, and from there, add a continual stream of features so that the client's "habit" is continually satisfied. Which just at the beginning of this thing...

Scooped by Mark Palmer
Scoop.it!

Technology, learning, and institutional mission statements - Casting ...

Technology, learning, and institutional mission statements - Casting ... | Teknowledgey | Scoop.it
Right now I'm preparing for a talk I'm giving next month, in which I'll be speaking on using technology to connect students, faculty and institutions to the fundamentally human activities of learning and growth.
more...
No comment yet.
Rescooped by Mark Palmer from The Marketing Technology Alert
Scoop.it!

Here are the top social media management tools being used by the Fortune 100 - The Hub

Here are the top social media management tools being used by the Fortune 100 - The Hub | Teknowledgey | Scoop.it

Reveals the major social media players.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
more...
iNeoMarketing's curator insight, May 11, 2014 11:07 AM

There's little rhyme or reason to this infographic, so FWIW. Note this is pre-SFDC Social roll-up (Buddy & Radian6).

Scooped by Mark Palmer
Scoop.it!

7 Huge Tech Trends to Expect in 2014

7 Huge Tech Trends to Expect in 2014 | Teknowledgey | Scoop.it
Major innovations were few and far between in 2013. But 2014 promises a whole new world in tech. Here are 7 predictions.
more...
No comment yet.
Rescooped by Mark Palmer from Presentation Tools
Scoop.it!

Creating SuperCool Images and Videos for Instagram: 20 Great Apps To Do It

Creating SuperCool Images and Videos for Instagram: 20 Great Apps To Do It | Teknowledgey | Scoop.it
Check out these cool apps to create and edit outstanding images and videos for Instagram.

Via Robin Good
more...
Robin Good's curator insight, November 28, 2013 5:09 PM



Here's a great selection of 20 apps for Instagram that allow you to add special visual effects, shoot in the dark, add text and graphic elements to your images or create video clips with your best shots.


Short reviews easy to understand.


Useful. 7/10


Full set of reviews: http://www.socialmediaexaminer.com/instagram-photo-and-video-apps/ 



Rescooped by Mark Palmer from The Social Media Slant Magazine
Scoop.it!

Wordle lets you create beautiful word clouds

Wordle lets you create beautiful word clouds | Teknowledgey | Scoop.it
Pretty cool picture, eh? I made it with Wordle. Wordle is a free website that allows you to make your written content shine by turning it into word clouds for presentations, articles, and more. No ...

Via Cendrine Marrouat - SocialMediaSlant.com
more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, October 30, 2013 5:36 PM

Wordle is the neatest little tool! 

I'm thinking of using it to create the image for the cover of my future eBook. 

Have you tried it? 

Sarah's curator insight, October 31, 2013 11:59 AM

We've used Wordle in some of our TRAMmCPD presentations

Elizabeth Thomas's curator insight, October 31, 2013 2:06 PM

I've been a Wordle fan since discovering the free app last year. It's a creative outlet and a great source of social media content. 

Rescooped by Mark Palmer from Content Curation World
Scoop.it!

Search, Collect, Organize and Publish Video Collections on Your Site with Huzzaz

Search, Collect, Organize and Publish Video Collections on Your Site with Huzzaz | Teknowledgey | Scoop.it
A new way to collect, organize, discover, and watch the best videos on the web.

Via Robin Good
more...
Asil's curator insight, October 12, 2013 4:38 PM

According to the site, they have the ability to strip the ads off the videos you put on your lists.  Makes me wonder how YouTube and Vimeo will react once they realize they aren't getting ad-views.  And if there are no ad-views, how the makers will feel about the loss of revenue?

The founder is James Yang.  There's a nice article about him on Social Times: http://socialtimes.com/huzzaz-makes-it-easy-to-create-and-share-video-playlists_b136571

From the article: Huzzaz is a passion project. “I just want to create something that helps make the world a better place.”

Alfredo Corell's curator insight, October 13, 2013 2:32 PM

video curation tools

in beta-version

free to register have a go!!!

Gianfranco Marini's curator insight, October 15, 2013 3:28 AM

Mi limito a tradurre all'impronta la recensione di Robin Good

 

Huzzaz è un servizio web based per la video curation che consente di ricercare, filtrare, organizzare e pubblicare raccolte di clip video su un tema specifico.

 

Grazie a un motore di ricerca è semplice trovere clip su Uoytube e Vimeo e aggiungerle a una delle nsotre collezioni. Grazie a un bookmarklet è anche possibile aggiungere immediatamente contenuti video che troviamo durante la navigazione.

 

Le collezioni video realizzate possono essere facilmente condivise nei principali social network o incorporate.

 

Molte facile da utilizzare, Huzzaz è un utile strumento per scoprire video e per la video curation

 

LINK UTILI

http://huzzaz.com/beta per ottenere un invito per registrarsi su Huzzaz

Rescooped by Mark Palmer from Social Media Content Curation
Scoop.it!

Flipboard Emerges As Tool That Handles Content Curation Across Multiple Dimensions

Flipboard Emerges As Tool That Handles Content Curation Across Multiple Dimensions | Teknowledgey | Scoop.it

Excerpt from article on Social Media Explorer:
"Flipboard had a huge hurdle to overcome: Who cares about sharing in an app that only a handful of people use very often anyway?

The solution came from “unbundling” the simpler tasks that we think of when it comes to “sharing” something:
- Snagging
- Routing
- Context
- Subscription

Ideally, if you’ve thought about a curation strategy at all, you understand that you don’t have to create metric tons of awesome content if you can be the go-to person to find it and share it. Certain topics lend themselves to a lot of information, and your value as the sifter of the wheat from the chaff is not to be overlooked.

So what is Flipboard doing that is so special? It has moved beyond the app, into categorization, collection and personalization.
Here’s what that workflow can look like:
1. Sharing Starts Where You Find Things...
2. More Channels is Better...
3. Sell the Sizzle AND the Steak...
4. Friction-Free Sharing...
5. On the Flip Side...

This could be the ticket for a busy entrepreneur with limited time for writing and “thought leadership,” but who is enough of a topical consumer of links that filtering and sharing can become second-nature.

What Flipboard has done is made the acts of sharing, compiling, and curation as frictionless and as inclusive as ever. And being able to target specific networks in isolation or in bulk is a time-saver..."

Each point is analyzed with more information.

Read full original article here:
http://www.socialmediaexplorer.com/social-media-marketing/flipboard-as-your-monster-sharing-hub/


Via Giuseppe Mauriello
more...