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Tecnologie: Soluzioni ICT per il Turismo
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Proactively managing online reputation works for hotels – so here is how you do it

Proactively managing online reputation works for hotels – so here is how you do it | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care.

While managing reviews is a great start to online reputation management, there are a growing number of hotels who are getting proactive in their efforts and seeing significant benefits.

So at the end of 2012, we dug around some of our hotel customers to find great examples of how they have dramatically increased their metrics and scores related to online reputation management to prove how a proactive stance toward reputation can pay off.


Read more at http://www.tnooz.com/2013/01/21/how-to/proactively-managing-online-reputation-works-for-hotels-so-here-is-how-you-do-it/#3duQiSRYmPMoh4YM.99

 

 


Via Tourism Australia Global Insights
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Traveller types based on social media and technology habits | Tnooz

Traveller types based on social media and technology habits | Tnooz | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Is there a correlation between how consumers use mobile phones or embrace social media channels such as Twitter and the type of traveller they are and trips they prefer taking?


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Brands that ignore social media risk losing customers, respect, says study

Brands that ignore social media risk losing customers, respect, says study | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Brands that ignore social media or become inactive on platforms such as Twitter and Facebook risk losing existing and potential customers, reveals a new study from UK firm Kiss Public Relations.

 

More than half (51 percent) of respondents to the Kiss Social Media Interaction Survey agreed that if a brand is not present or not active with its social media it would reflect negatively on the company.

 

Read full article: http://www.mediabistro.com/alltwitter/social-business-customers_b28765


Via Maria Cristina Terenzio, Tourism Australia Global Insights
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Understanding the evolving Chinese consumer

Understanding the evolving Chinese consumer | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Chinese consumers are complex, confident shoppers, who enjoy purchasing online, while having a strong desire for aspiration brands.

 

Few markets attract and intrigue marketers as much as the rapidly evolving consumer-driven Chinese market. Despite a slight dip in economic growth, China remains one of the world’s most dynamic markets. But when it comes to identifying consumer preferences, things are not always as straightforward as they seem. Within seven different geographical areas — south, east, north, northeast, central, southwest and northwest — there are varying types of consumers, with different needs and aspirations based on their region’s economic stage of development.

 

While marketers are looking at China and seeing 1.3 billion potential customers, Theresa Loo, national director of strategic planning, analytics and insight for MEC, says even when cities are close to each other, consumer behaviour varies hugely, defying even a regional strategy.

 

Read more at: http://en.campaignchina.com/Article/314448,understanding-the-evolving-chinese-consumer.aspx?eid=22&edate=20120905&goback=.gde_1398377_member_159736699   


Via Jerome Goldberg (JMG-Research), Tourism Australia Global Insights
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The Impact of Social Media on Travel (Infographic) | Business 2 Community

The Impact of Social Media on Travel (Infographic) | Business 2 Community | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

There’s no denying how online marketing and social media have transformed how we travel and how the travel industry has adapted (or is trying to) in order to respond to and exceed customer expectations.


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Chinese Tourism: How one nation could reshape the global travel market - Warc

Chinese Tourism: How one nation could reshape the global travel market - Warc | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

By 2020, 100m Chinese people will travel abroad each year, according to the World Tourism Organisation and China will be the world’s biggest hotel market soon afterwards.

 

- Real consumption in China will have doubled to $4.8 trillion between 2010 and 2020, according to McKinsey. This mass financial empowerment has made a big impact on many categories, including tourism both internal and external.

 

- The travel industry is undergoing a fundamental realignment as global hotel groups, government-backed tourism groups and travel agencies aim to expand their Chinese operations and cater more to Chinese travellers.

 

- Internal Chinese tourism is also set to thrive, and the United Nations World Travel Organisation says that China will become the world's largest hotel market in 2025.

 

- This travel phenomenon is all the more remarkable for being so new. It was only in 1997 that the government allowed travellers to go abroad; as recently as 2000, more Chinese visited Macau than visited Europe.

 

- Catering to the very specific requirements of the Chinese tourist will encourage greater customisation and flexibility in the product offerings of global hotels and travel agencies.

 

- This will be evidenced from more Chinese food on hotel menus to more Mandarin-speaking reception staff.

 

- The trend should be put in the context of rising Chinese luxury consumption, which can also be observed in the recent trend of foreign luxury brands adapting their product offerings to Chinese customers.

 

Via: Warc Trends Snapshot: 28 May, 2012


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100 Million Chinese Tourists Will Travel Outside China by 2020

100 Million Chinese Tourists Will Travel Outside China by 2020 | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

WTO estimates that 100 million Chinese tourists will travel outside China by 2020; 4.6 million Chinese tourists are expected to visit Europe in 2012. Australia is the latest country trying to attract well-heeled Chinese travellers, and has launched a new $250 million dollar advertising campaign including new broadcast, print and digital advertising showing key attractions such as the Bungle Bungles, Lizard Island and Uluru.


Via Julien Devaureix, Tourism Australia Global Insights
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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


Via Antonino Militello, Tourism Australia Global Insights
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50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests. | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

 

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.

 

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.


Via Mike Cunningham, Wendy Forbes, Tourism Australia Global Insights, Paul Sloan, ALBERTO CORRERA, Antonio Maresca
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Travellers want more tech and mobile services from Airports and Airlines

Travellers want more tech and mobile services from Airports and Airlines | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

FlightView polled 2,600 travelers on the tech and mobile services they want on planes and at airports.


Via Paul Sloan, Tourism Australia Global Insights
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Upcoming Trends in Mobile Travel Strategies

Upcoming Trends in Mobile Travel Strategies | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Recent research reports reveal that the popularity of mobile channels will continue to increase in the coming years, as it has become a significant aid in this fast-paced and competitive sector. The predictions by IDC show that by 2015, the sale of smartphones will attain the magic figure of 982 million. According to Morgan Stanley, the number of web users on mobile will exceed desktop internet users by 2014.Some of the emerging trends in mobile industry and the marketing opportunities associated with them in the travel industry are:

 

Smartphone will continue to stay: With the increasing demand of smartphones, it can well be said that smartphones will gradually tread in hotel booking and customers doing booking with this pocket-friendly mobile will surpass the number of consumers, doing booking through PC-based websites. It is believed that smartphone, will very soon become the new laptop and the hotel industry is also ready to reap the benefit of the emerging trend in this fast-paced mobile environment. For a range of firms, the mobile channel has already become a travel planning and hotel distribution channel.

 

Use of smartphones in M-Commerce: Still, there are only a handful of smartphone users, who utilize mobile phones to shop, pay bills and transaction, but situation is changing fast, since the mobile users are becoming highly comfortable with their phone for commerce. It has been reported by one of the leading online travel agency that around 6 million people are using mobile device to shop for traveling. The travel agency experienced more than 9 percent of hotel bookings via mobile devices during the first quarter of the year.

 

The Merging of Social, Local and Mobile giving birth to high hope: The continued development in social, local and mobile is undoubtedly attractive news for any travelers, but travel providers should also not be oblivious of the fact that this also presents a host of opportunities to them. Travelers most of the time face difficulties in exploring an unknown city and discover places, locate merchants or a great meal while touring. Firms like HotelTonight and Uber have accepted mobile as a completely new medium with an entirely new user dynamics. It is believed that with soaring popularity, mobile will continue to gain momentum.

 

Discounting in the mobile channel is a mistake: One of the mot common mistakes committed by hoteliers is discounting in the mobile channel. So, it is recommended to restrain the tendency of discounting. It is always advised not to discount via mobile discounters, OTAs and Flash Sales Sites. It is always better to invest in your mobile website and mobile marketing to boost up last-minute reservations. Again, it is always fair to maintain parity of rate and brand integrity at all times.

 

Mobile – an all encompassing device: Mobile takes into account all contexts that user may demand. Google speaks that 7 percent of all searches come from tablets while 14 percent come from mobile and 79 percent from desktop. So, here also one can notice the rapid growth of mobile channels. This makes clear that travel marketers are likely to spend at least 15 percent of their total digital marketing budgets on mobile marketing initiatives.


Via Tourism Australia Global Insights
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Vast majority of travellers now expect free wifi in hotels | Tnooz

Vast majority of travellers now expect free wifi in hotels | Tnooz | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

It is possibly one of the most fiercely debated topics in (consumer) travel technology – should consumers be entitled to free wifi and web access in hotels?

 

And it now turns out that travellers are becoming more discerning about the destinations they are likely to visit, based on the quality of mobile coverage.


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Food - Wine tourism a growing attraction for China’s travellers

Food -  Wine tourism a growing attraction for China’s travellers | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
HONG KONG, May 30 — When Gregory So signalled the start of Vinexpo Asia-Pacific here yesterday he told the gathered throng the event would be all about three words — China, China, and China.…...

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