Tecnologie: Soluzioni ICT per il Turismo
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Tecnologie: Soluzioni ICT per il Turismo
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50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests. | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

 

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.

 

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.


Via Mike Cunningham, Wendy Forbes, Tourism Australia , Paul Sloan, ALBERTO CORRERA, Antonio Maresca
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La fruizione professionale e quella personale del social web: è sempre questione di emozioni

La fruizione professionale e quella personale del social web: è sempre questione di emozioni | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Il social web offre ai brand un'opportunità unica: comunicare con le persone, ascoltandole e osservando i loro comportamenti, consentendo un approccio...
Via Stefano Principato
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