Tecnologie: Soluzioni ICT per il Turismo
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Tecnologie: Soluzioni ICT per il Turismo
Progetti, idee, informazioni sul Turismo 3.0 e sul mondo Social
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Country Brand Index 2012 - 2013 by FUTUREBRAND

The Country Brand Index, or CBI, is a preeminent global study of country brands.

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DML Guida Social Commerce

La Guida intende fornire una panoramica sul mondo del Social Commerce, cos’è e quali sono le sue applicazoni e benefici per le aziende.

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La questione dei Falsi Fan sulle pagine Facebook degli Hotel

La questione dei Falsi Fan sulle pagine Facebook degli Hotel | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Un albergatore mi ha chiesto questa cosa: è proprio sbagliato acquistare dei fan per la propria pagina Facebook? Cosa c'è di male? In fondo il prezzo è a buon mercato.

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Le Fidelity Card e foursquare: il settore alberghiero

Le Fidelity Card e foursquare: il settore alberghiero | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
La catena di Hotel e Villaggi Starwood propone ai propri clienti un programma a punti dove a far punteggio sono i check-in su foursquare...

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Costruire il mio personal brand: da dove comincio?

Costruire il mio personal brand: da dove comincio? | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
La prima cosa che dobbiamo fare il nostro quando costruiamo la nostra strategia di marca personale è un’approfondita autoanalisi.

Via Stefano Principato
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Come usare Pinterest e SlideShare per il proprio personal branding

Come usare Pinterest e SlideShare per il proprio personal branding | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Qualche mese fa Pinterest ha annunciato la sua integrazione con diversi servizi online, tra i quali SlideShare, una delle principali piattaforme per la condivisione di presentazioni. In pratica, gr...

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Facebook: 1 miliardo di utenti attivi. In Italia i giovani non più maggioranza

Facebook: 1 miliardo di utenti attivi. In Italia i giovani non più maggioranza | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Zuckerberg ha annunciato oggi che Facebook ha raggiunto il traguardo di 1 miliardo di utenti attivi mensilmente.

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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Excerpted from article on SEOmoz:

"It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms.

There are several ways to take advantage of this SEO domination for your own benefit.

 

1. Follow your profile links:

Google+ not only allows you to link to your other profiles across the web, but you can embed followed links directly into your bio with the anchor text of your choice.

 

2. Embed post links:

Like profile links, Google+ also allows you to insert followed links directly into your posts – as many as you want. Simply insert the full URL and Google will automatically format it as a link.

The value of these links increases the number of times the post is shared, linked to and +1’ed.

 

3. Optimize your G+ title tags:

The first sentence of your Google+ post becomes part of the title tag, which is highly correlated with rankings and greatly influences click-through rates. Choose your keywords carefully and consider that the first sentence will be the first thing most people see.

 

4. Unlimited editing power:

Google+ is just like your own mini personal blogging platform. This means you can fully edit any of your posts at any time. Not so with Facebook or Twitter.

 

5. Index new content lightning fast:

If you share new content on Google+, chances are that Google will index the page very quickly.

Rumor has it that new URLs are crawled almost instantly. This makes complete sense as part of the purpose of Google+ was to replace Twitter when creating Google's Realtime Search.

 

6. Stalk Connect with influencers:

Google+ lists 17 different notification triggers that can help you connect with influencers in your industry.

Depending on the individual's account settings, these notifications can take the form of an email, phone SMS, or the omnipresent red Google notification bar.

 

7. Optimize your author pic for more traffic:

If you successfully implement the author tag and have an eye-catching pic you can often grab free traffic away from even your competitor's #1 ranking.

 

8. Test drive a G+ social media dashboard:

Adam Singer created an awesome social media dashboard that you can use for free. At one glance you can view all your essential metrics from Google+ traffic and all other social networks including:

- On Site Social Actions, i.e. Google +1's;
- Revenue per Visit by Social Network;
- Overall Traffic Stats by Social Source.
Bonus: Install this dashboard for free in your Google Analytics account by clicking here: 

http://www.google.com/analytics/web/permalink?uid=erNMqvwYQIWKDiA7dkHbJQ

 

9. Check your CircleRank:

My favorite new tool is CircleCount. Try it now by pasting in your Google+ URL to chart your daily follower growth, the virality of your posts, and even see your "CircleRank" score compared against all other Google+ profiles.

 

10. Be an awesome (Late) early adopter:

Even with it's explosive growth, only 1 in 4 people use Google+ once a month. The rest log in even less, although this number is growing fast..."

 

Read full interesting article here:

http://www.seomoz.org/blog/tips-to-use-google-for-seo

 


Via Giuseppe Mauriello
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Discover, Bookmark And Share Real-World Locations And Events With Grafetee

Giuseppe Mauriello: Grafetee is finnish startup focused on people using location based bookmarking about their geo-location, need, and interest.

 

From official website:

"1)Discover events, places, services and photos around you;
 2)Bookmark real-world events and places - nearby locations with the mobile app or any place or event on any website with the browser bookmarklet - for later reference.
 3) Share your discoveries with your friends - either via in-app functionality or use the app to mirror your Grafetee content to your Facebook timeline.

 

Free, no ads, no registration required!

 

 

From review article on PandoDaily:

"Grafetee has officially launched. The company’s apps, available for free on the App Store and Play Store, make it easier for users to find, bookmark, and share places of interest with their friends, family, and the Finnish police force.

 

Essentially, Grafetee is to places as the bookmarks folder is to Web pages. Users can scout out a few locations that they’d like to visit – for, say, vacationing or house-hunting – and, with the click of a button, save that location to their devices. Though this sounds (and is) fairly simple, it’s much more convenient than finding a location on the computer and hoping to remember it long enough to search for it again later.

 

Alternately, users can take a picture of a location and share it with their friends without having to go through the “search, grab a link, and text it” rigamarole. The system can be used for everyday tasks, like sharing a new restaurant with a significant other, but where it really shines is as a white-label solution that Grafetee can tweak to suit other groups’ needs..."

 

Check out Grafetee here: http://grafetee.com

 

Watch video about Grafetee introduction here:

http://www.youtube.com/watch?v=41KfXcpnk2Y

 

Read full review article on PandoDaily here:

http://pandodaily.com/2012/10/19/grafetee-builds-its-location-bookmarking-platform-with-help-from-the-finnish-police-force/

 


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Come creare un profilo Twitter efficace per il branding [Best Practices]

Come creare un profilo Twitter efficace per il branding [Best Practices] | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Come creare un profilo con il nuovo Twitter che sia efficace per il personal branding o per il business! Ecco le best practices!

Via Stefano Principato
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La nuova homepage: ricerca locale per tutti, anche per i non iscritti

La nuova homepage: ricerca locale per tutti, anche per i non iscritti | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Con la Local Search Foursquare compie un passo avanti verso l'essere sempre meno gioco e sempre più parte integrante dell'infrastruttura web...

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2012 Social Media Marketing Industry

2012 Social Media Marketing Industry | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Results from Social Media Examiner's 2012 Social Media Marketing Industry Report in a concise inforgraphic that covers the trends, challenges, and strategy of social marketers.

 

While our technologies continue to improve, companies are still struggling to fully leverage social media, find influencers, measure return on investment, build audiences, and develop methodologies that don’t require so many resources. The fact is that the benefits of social media are incredible, but the effort required to get those results continues to be understated by an industry that continues to sell itself and set expectations very high.

Read more: http://www.marketingtechblog.com/infographic-social-media-marketing-industry/#ixzz29JHMWfOQ
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Foursquare si aggiorna e riporta i punti nei check-in

Foursquare si aggiorna e riporta i punti nei check-in | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Novità interessanti per Foursquare, il più noto social network geolocalizzato attualmente sul mercato. L'ultima release del programma, la 2012.10.09, disponibile come il nome lascia immaginare da poche ore, torna a ...

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Google Now: Behind The Predictive Future Of Search | The Verge

Google Now: Behind The Predictive Future Of Search | The Verge | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Excerpted from article:

"For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument.

 

Google Now is one more baby step in that direction. Introduced this past June with Android 4.1 "Jelly Bean," it's designed to ambiently give you information you might need before you ask for it. To pull off that ambitious goal, Google takes advantage of multiple parts of the company: comprehensive search results, robust speech recognition, and most of all Google's surprisingly deep understanding of who you are and what you want to know.

 

With Android 4.2 Google has updated the feature with new information cards in new categories, but Google Now isn't important for what it does, well, "now," but the building blocks are there for a radically different kind of platform in the future.

 

1) A deeper understanding:

You may not be familiar with Google Now, primarily because it's only available on the sliver of Android devices.

It's essentially an app that combines two important functions: voice search and "cards" that bubble up relevant information on a contextual basis.

One favorite example is a voice search for something that pulls from all those multiple sources and turns it into a comprehensible and useful result.

 

The first category involved Gmail integration. With your permission, Google will keep an eye on your inbox and recognize flight confirmations, hotel reservations, restaurant bookings, event tickets, and package tracking emails.

The new features are part of Google’s growing efforts to provide relevant results based on the knowledge it’s accumulated about you. As search gets better, so do people’s expectations for what it provides.

 

 

2) Neural networks:

Speech recognition is a very difficult problem to solve, as anybody who has dealt with voice search knows all too well. Recently, Google has changed its approach to making it work in a fundamental way, replacing a system that was the result of years of effort with a new framework for understanding the spoken word. Google has shifted to using a neural network that's much more effective at understanding speech.

 

A neural network is a computer system that behaves a bit like the actual neurons in your brain do. Essentially, the computer is designed with layers of software-based "neurons" that do the same thing actual neurons do: take input in and "fire" off to other neurons based on the data they receive.

The approach "led to about between 20 to 25 percent reduction in the error rate in our system,".

 

 

3) Knowledge Graph:

In a very real way, Google is trying to get its computers to actually understand what it is you're asking them. Part of that comes from a relatively new initiative called the "Knowledge Graph," the company's effort to compile a database of "entities" in the world.

n truth, Google only knows those details because it is so adept at crawling the web — but the additional layer of abstraction created by putting that information into the structured Knowledge Graph means that Google can do more with search results.

Having something to talk about and talking to somebody are two different things, and with regard to the latter Google is again taking a Google-esque approach.

 

 

4) In a single app, the company has combined its latest technologies: voice search that understands speech like a human brain, knowledge of real-world entities, a (somewhat creepy) understanding of who and where you are, and most of all its expertise at ranking information. Google has taken all of that and turned it into an interesting and sometimes useful feature, but if you look closely you can see that it's more than just a feature, it's a beta test for the future..."

 

Read full, long and interesting article here:

http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks

 


Via Giuseppe Mauriello
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Scandinavian Airlines Pair Of QR Codes

Full story at http://bit.ly/d17hDr - Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

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Ecco un report completo sugli utenti Twitter nel mondo!

Ecco un report completo sugli utenti Twitter nel mondo! | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Chi è l'utente medio di Twitter? Quali sono le fasce d'età che interagiscono di più sul social?

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DML LinkedIn for business 2012

Un aggiornamento con le novità salienti introdotte da LinkedIn nel settembre 2012, relativamente alla Company Page.

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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


Via Antonino Militello, Tourism Australia
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Nokia: nuova applicazione Foursquare

Nokia: nuova applicazione Foursquare | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Gli smartphone della serie Lumia si arricchiscono in queste ore di una nuova applicazione, Nokia lancia ufficialmente la.

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I social network accelerano l'evoluzione della pubblicità: Facebook la vende in tempo reale

I social network accelerano l'evoluzione della pubblicità: Facebook la  vende in tempo reale | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Con le inserzioni commerciali nel 2014 Facebook raggiungerà un fatturato di 6,8 miliardi di dollari (contro i 3,2 del 2011), Twitter arriverà a 808 milioni di dollari (140) e LinkedIn taglierà il traguardo di 513 milioni (156)...

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European Seminar: Accessibility - a new challenge for inclusive tourism | Tourism 4All

European Seminar: Accessibility - a new challenge for inclusive tourism | Tourism 4All | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
6 November 2012, Treviso, Italy. Europe is the most important tourism region, both as a destination and as a source. The challenge now is to extend the tourist offer to those who traditiona...

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LE NUOVE STRATEGIE DI RELAZIONE ONLINE E MOBILE CON I TURISTI

TTG Forum 2012 - Fiera di Rimini...

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Nuovo appuntamento a FieraBolzano con “Hotel 2012″ e ...

Nuovo appuntamento a FieraBolzano con “Hotel 2012″ e ... | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
... da Fiera Bolzano in collaborazione con Südtirol Marketing Alto Adige (SMG), Unione Albergatori e Pubblici Esercenti (HGV) e Unione Giovani Albergatori (HGJ), verterà su temi come branding, uso delle mobile applications ...
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How to really use Facebook for your hotel? Public Relations! Over 55% like a brand for "free giveaways or promotions"

How to really use Facebook for your hotel? Public Relations! Over 55% like a brand for "free giveaways or promotions" | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Marketing on Facebook? over 55% of people like a brand because of free giveaways or promotions/discounts. 46% like a brand but don't indend to purchase. 

 

While Social Media is a great tool for hotels it's a Public Relations tool, not a marketing tool. 

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Consigli per Hotel: Quali Attenzioni Hanno più Successo verso un Ospite per farlo Tornare

Consigli per Hotel: Quali Attenzioni Hanno più Successo verso un Ospite per farlo Tornare | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Eugenio Agnello: Molte ricerche dicono che il costo per acquisire un nuovo cliente sono cinque volte superiori al costo di fidelizzazione di un cliente esistente.

 

Dedicarsi al proprio ospite in maniera da agire sulle leve che lo spingeranno a ritornare, oltre che appassionante è anche conveniente.

In questo articolo vengono indicati cinque consigli con esempi pratici di esperienze realmente vissute da un ospite in un Hotel.

 

1. Contatto umano e dialogo faccia a faccia

 

"... non rimanete sempre in ufficio, non occupatevi solo di controllare la pulizia delle camere o l’efficienza del ristorante. Fate una passeggiata nel vostro hotel al momento dell’aperitivo, fatevi vedere al check-out, presentatevi agli ospiti e parlate con loro.

 

Capirete subito dallo sguardo e dal tono della voce se il loro soggiorno è stato piacevole o meno. Sarà anche un momento utile per chiedere se potete fare qualcosa per migliorare il servizio o per risolvere eventuali problemi.

 

Le recensioni più belle sono quelle in cui i vostri ospiti citano per nome qualcuno di voi con uno speciale ringraziamento e concludono la frase con un “tornerò senz’altro”.

 

Gli altri punti riguardano: l'effetto sorpresa con l'offerta di una camera migliore di quella prenotata, o un biglietto di auguri in caso di festività; 


rimanere in contatto esclusivo e personale con una newsletter  "...fateli sentire speciali, riservate solo a loro offerte esclusive consistenti, con sconti di valore..."; 


e infine dei gadget (o un sms dopo il check-out) da regalare per farvi ricordare nel post-soggiorno.

 

 

Articolo integrale su bookingblog:
URL: http://www.bookingblog.com/consigli-pratici-per-hotel-come-convincere-gli-ospiti-a-tornare

 

 

Eugenio Agnello: Vuoi ricevere queste notizie via email? Lascia nome e email qui > http://bit.ly/Iscriviti-alla-Newletter

 

 

 


Via Eugenio Agnello
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