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Tecnologie: Soluzioni ICT per il Turismo
Progetti, idee, informazioni sul Turismo 3.0 e sul mondo Social
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Google AuthorRank promises major changes for travel search | Tnooz

Google AuthorRank promises major changes for travel search | Tnooz | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
For the first time, Google may rank individual content creators by their own personal authority, and use those authority metrics to determine how highly their work should feature in other people's search results.

Via Antonio Maresca
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Turismo Industriale: Industria alimentare e territorio, motori di ...

Turismo Industriale: Industria alimentare e territorio, motori di ... | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Attraverso il progetto denominato "Turismo Industriale", Confindustria Assotravel intende valorizzare il diffuso patrimonio aziendale presente sul territorio nazionale. Coloro i quali volessero ricevere informazioni riguardo il ...
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6 Pinterest Analytics Tools to Supercharge Your Influence

6 Pinterest Analytics Tools to Supercharge Your Influence | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
We've gathered six services that measure a wide range of Pinterest engagement metrics.

Via Suzanne Axt, Wendy Forbes
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Fan attivi su Facebook: ecco la classifica del tasso di “engagement” di 20 destinazioni turistiche europee: Algarve prima, e la Sardegna … | Fuori dalla scatola

Fan attivi su Facebook: ecco la classifica del tasso di “engagement” di 20 destinazioni turistiche europee: Algarve prima, e la Sardegna … | Fuori dalla scatola | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Ma quanto sono attivi su Facebook i turisti? È sufficiente avere un elevato numero di fan se poi nessuno legge, commenta o condivide i contenuti proposti?
Via Antonio Maresca
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Netta la supremazia delle applicazioni mobili per la geolocalizzazione

Netta la supremazia delle applicazioni mobili per la geolocalizzazione | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Gran parte degli utenti mobili utilizza applicazioni mobili native relative a sistemi di mappatura, localizzazione e navigazione. Google Maps in primis!

Via Antonio Maresca
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How to optimize the mobile travel experience | Tnooz

How to optimize the mobile travel experience | Tnooz | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
It’s no secret that travel and mobile go hand in hand. In fact, business travelers were the earliest adopters of using the mobile web to book reservations and engage with brands on the go.

Via Paul Sloan
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Guida alle dimensioni delle immagini sugli account social

Guida alle dimensioni delle immagini sugli account social | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Un utile vademecum contenente tutte le dimensioni per la personalizzazione di tutti gli account social più usati.


Via Stefano Principato
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Bando reti di_impresa_regione_veneto_cavallotti_2012

Bando della Regione Veneto per sostenere le Reti di Impresa. Il bando è a Sportello (esaurimento fondi) e apre il 15 ottobre.

Via Eugenio Ferrari
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Understanding the evolving Chinese consumer

Understanding the evolving Chinese consumer | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Chinese consumers are complex, confident shoppers, who enjoy purchasing online, while having a strong desire for aspiration brands.

 

Few markets attract and intrigue marketers as much as the rapidly evolving consumer-driven Chinese market. Despite a slight dip in economic growth, China remains one of the world’s most dynamic markets. But when it comes to identifying consumer preferences, things are not always as straightforward as they seem. Within seven different geographical areas — south, east, north, northeast, central, southwest and northwest — there are varying types of consumers, with different needs and aspirations based on their region’s economic stage of development.

 

While marketers are looking at China and seeing 1.3 billion potential customers, Theresa Loo, national director of strategic planning, analytics and insight for MEC, says even when cities are close to each other, consumer behaviour varies hugely, defying even a regional strategy.

 

Read more at: http://en.campaignchina.com/Article/314448,understanding-the-evolving-chinese-consumer.aspx?eid=22&edate=20120905&goback=.gde_1398377_member_159736699   


Via Jerome Goldberg (JMG-Research), Tourism Australia
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Bologna, vincitrice di #4sqcities, finalmente ha il suo City Badge!

Bologna, vincitrice di #4sqcities, finalmente ha il suo City Badge! | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Bologna, vincitrice del contest tra tutte le città del mondo lanciato da Foursquare a marzo, da ieri ha il suo City Badge con le Due Torri!
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Top 10 ideas from Tourism and Travel over the last 12 months

Top 10 ideas from Tourism and Travel over the last 12 months | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
We've picked out our top ten Tourism & Travel articles from the last 12 months on Springwise, designed to provide entrepreneurs with plenty of fresh inspiration for the future.

Via Wendy Forbes
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Upcoming Trends in Mobile Travel Strategies

Upcoming Trends in Mobile Travel Strategies | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Recent research reports reveal that the popularity of mobile channels will continue to increase in the coming years, as it has become a significant aid in this fast-paced and competitive sector. The predictions by IDC show that by 2015, the sale of smartphones will attain the magic figure of 982 million. According to Morgan Stanley, the number of web users on mobile will exceed desktop internet users by 2014.Some of the emerging trends in mobile industry and the marketing opportunities associated with them in the travel industry are:

 

Smartphone will continue to stay: With the increasing demand of smartphones, it can well be said that smartphones will gradually tread in hotel booking and customers doing booking with this pocket-friendly mobile will surpass the number of consumers, doing booking through PC-based websites. It is believed that smartphone, will very soon become the new laptop and the hotel industry is also ready to reap the benefit of the emerging trend in this fast-paced mobile environment. For a range of firms, the mobile channel has already become a travel planning and hotel distribution channel.

 

Use of smartphones in M-Commerce: Still, there are only a handful of smartphone users, who utilize mobile phones to shop, pay bills and transaction, but situation is changing fast, since the mobile users are becoming highly comfortable with their phone for commerce. It has been reported by one of the leading online travel agency that around 6 million people are using mobile device to shop for traveling. The travel agency experienced more than 9 percent of hotel bookings via mobile devices during the first quarter of the year.

 

The Merging of Social, Local and Mobile giving birth to high hope: The continued development in social, local and mobile is undoubtedly attractive news for any travelers, but travel providers should also not be oblivious of the fact that this also presents a host of opportunities to them. Travelers most of the time face difficulties in exploring an unknown city and discover places, locate merchants or a great meal while touring. Firms like HotelTonight and Uber have accepted mobile as a completely new medium with an entirely new user dynamics. It is believed that with soaring popularity, mobile will continue to gain momentum.

 

Discounting in the mobile channel is a mistake: One of the mot common mistakes committed by hoteliers is discounting in the mobile channel. So, it is recommended to restrain the tendency of discounting. It is always advised not to discount via mobile discounters, OTAs and Flash Sales Sites. It is always better to invest in your mobile website and mobile marketing to boost up last-minute reservations. Again, it is always fair to maintain parity of rate and brand integrity at all times.

 

Mobile – an all encompassing device: Mobile takes into account all contexts that user may demand. Google speaks that 7 percent of all searches come from tablets while 14 percent come from mobile and 79 percent from desktop. So, here also one can notice the rapid growth of mobile channels. This makes clear that travel marketers are likely to spend at least 15 percent of their total digital marketing budgets on mobile marketing initiatives.


Via Tourism Australia
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Marketing a destination mobile app - the sweat equity approach | Tnooz

Marketing a destination mobile app - the sweat equity approach | Tnooz | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
More than half of the adults in the United States alone already own smartphones. Look around any coffee shop to see why you want your destination’s information behind those ubiquitous mobile screens.

Via Wendy Forbes
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50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests. | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

 

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.

 

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.


Via Mike Cunningham, Wendy Forbes, Tourism Australia , Paul Sloan, ALBERTO CORRERA, Antonio Maresca
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Brands that ignore social media risk losing customers, respect, says study

Brands that ignore social media risk losing customers, respect, says study | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Brands that ignore social media or become inactive on platforms such as Twitter and Facebook risk losing existing and potential customers, reveals a new study from UK firm Kiss Public Relations.

 

More than half (51 percent) of respondents to the Kiss Social Media Interaction Survey agreed that if a brand is not present or not active with its social media it would reflect negatively on the company.

 

Read full article: http://www.mediabistro.com/alltwitter/social-business-customers_b28765


Via Maria Cristina Terenzio, Tourism Australia
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Above-The-Fold Browser Analytics: Google Launches Browser-Size Analysis

Above-The-Fold Browser Analytics: Google Launches Browser-Size Analysis | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Robin Good: If you are interested in understanding more about what your web site visitors effectively see, when they land on one of your pages, this newly launched tool for optimizing your site content by visualizing relevant data right on your web pages, will be definitely helpful.

 

As part of its free Google Analytics service, Google has just announced the release of a new tool, replacing the old Browsersize tool they offered before, with a new one capable of visualizing on top of any of your web site pages data refelecting the amount of the page that your visitors are actually seeing upon landing on it.

 

To access this new function do as follows: "Simply navigate to the Content section in Google Analytics, and click In-Page Analytics.


A new information layer is available (the feature is bing rolled out gradually over the next few weeks, so please be patient if you don’t see it yet).


Click Browser Size to shade portions of the page that are below the fold.


You can now click anywhere on the screen to see what percentage of visitors can see it, or control the threshold percentage by using the slider."

 

 

Find out  more: http://analytics.blogspot.ca/2012/06/new-feature-conduct-browser-size.html

 

 


Via Robin Good
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La fruizione professionale e quella personale del social web: è sempre questione di emozioni

La fruizione professionale e quella personale del social web: è sempre questione di emozioni | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Il social web offre ai brand un'opportunità unica: comunicare con le persone, ascoltandole e osservando i loro comportamenti, consentendo un approccio...
Via Stefano Principato
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[Video Tutorial] I Local Update: cosa sono e come si usano

[Video Tutorial] I Local Update: cosa sono e come si usano | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Un breve video che mostra come usare una delle nuove funzionalità Foursquare: gli Aggiornamenti di negozi, locali e catene commerciali...

Via Antonio Ficai
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Travellers want more tech and mobile services from Airports and Airlines

Travellers want more tech and mobile services from Airports and Airlines | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

FlightView polled 2,600 travelers on the tech and mobile services they want on planes and at airports.


Via Paul Sloan, Tourism Australia
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Instagram: Conoscere Meglio Hashtag e Menzioni per Ingrandire la Propria Community

Eugenio Agnello: le slide che ti mostro sono state realizzate dall'agenzia di comunicazione Hub09. Pubblicate in Febbraio con il titolo "Instagram in 09 mosse - La nostra Miniguida alla scoperta di Instagram", ma ancora molto attuali e con consigli pratici.

 

Fra tutte le slide, quelle che voglio evidenziare sono quelle che trattano gli aspetti dell'interazione con gli altri utenti - ecco un estratto dalle slide:

 

"✔  Gli Hashtag sono simboli che permettono di trovare e categorizzare messaggi, parole chiave e, nel caso di Instagram, immagini.


Gli hastag possono essere inseriti nelle didascalie delle foto, ma anche nei commenti.


Ad esempio, nel caso una foto venisse “intitolata”: - La mia #vacanza a #Parigi -

qualsiasi user che cercasse “vacanza” o “Parigi”, potrebbe trovare facilmente quell’immagine.


Esistono hashtag ricorrenti, comunemente usati e riconosciuti dagli user: Una fra tutti: #igers ( igerstorino, igersmilano…). Gli Igers (Instagramers) sono le community di Instagram dalle diverse città del mondo.


Gli Hastag spesso descrivono il luogo in cui la foto è stata scattata (#Spain, #NewYork), la tecnica con cui si è catturata l’immagine (#Iphone4, #Camera+, #idrost), possono riferirsi a particolari eventi (#Paratissima2011, #NeveTorino, #NYFW) o contest.

 

✔  La menzione è il modo più semplice per comunicare direttamente con un altro utente. Per menzionare qualcuno, basterà scrivere, nella didascalia della foto o in una commento, una @, e digitare il nick Instagram del profilo con cui si desidera comunicare. Spesso si usa la menzione per “taggare” chi compare nella foto.


Allo stesso modo, le menzioni vengono utilizzate nei commenti, per dialogare con gli altri utenti. Per segnalare il proprio apprezzamento, a un’immagine, la si può “likare” cliccando sul piccolo cuore in basso a sinistra."


Eugenio Agnello: Suggerisco due tool che estendono le possibilità di interagire con altri utenti su Instagram sul web:

 

✔ filtrare le foto in base a un preciso tag:

Scegliete un tag: http://web.stagram.com/tag e poi dall’elenco delle foto che appare, se volete interagire con l’utente consiglio di cliccare su - | O ] - che trovate in alto a destra della foto, e che vi porta sul sito web (non mobile) di Instagram. Altrimenti potete autenticarvi sul sito web.stagram.com.

 

✔ filtrare le foto in base alla geolocalizzazione:

Su http://followgram.me/explore potete trovare le foto geolocalizzate in un preciso luogo e le potete sfogliare navigando comodamente su una mappa di Google.

 

 

✚ Tutte le 11 slide:

http://www.slideshare.net/Hub09_Social_Tribe/instagram-in-09-mosse

 

 


Via Eugenio Agnello
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10 Best Pinterest Practices

10 Best Pinterest Practices | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Pinterest is proving to be an extremely useful social media network for businesses to engage in. So why should you be be interested in Pinterest?

Via Marc Lucas, Wendy Forbes
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Top Hotel Chains Strengthen Their Social Media Presence

Top Hotel Chains Strengthen Their Social Media Presence | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Marketing professionals are realizing the immense power of using social media. It is a potent marketing tool when used correctly because it eliminates a lot of layers that separate the marketer from its target audience. The immediacy and intimacy of social media is a natural fit for the hotel industry because it is a service-oriented industry and benefits from the close relationships social media marketing establishes with its audience.


Via Wendy Forbes
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Da Foursquare a Linkedin, il presente del Social Advertising

Da Foursquare a Linkedin, il presente del Social Advertising | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Parliamo di advertising nei social network, e lo facciamo cercando di cogliere la situazione attuale, di questo preciso momento. Dato che tra un paio di.

Via Antonio Ficai
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Prenotazioni da Mobile: Le Tendenze di Crescita, I Dati di Hotels.Com

Prenotazioni da Mobile: Le Tendenze di Crescita, I Dati di Hotels.Com | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Traduzione libera di Eugenio Agnello: Ignorare il commercio mobile è un vostro rischio e pericolo. Questo è il messaggio di un altro grande sito di prenotazioni online, Hotels.com, che ha riferito che circa il 10% delle sue prenotazioni è stato fatto via smartphone o tablet.

 

Questo dato fa seguito alla recente relazione Wotif.com annuale (http://www.wotifgroup.com/datesandreports) che ha mostrato che il 9% delle prenotazioni sono generate da mobile.

 

Hotels.com dichiara: "Vediamo una penetrazione molto forte in Asia, e gli Stati Uniti stanno guidando il mercato" e inoltre che lo sviluppo di nuove applicazioni (o siti mobile) sarà fondamentale per la crescita delle prenotazioni mobili e per offrire anche una grande opportunità per creare fedeltà dei consumatori, che è sempre stato un problema per i rivenditori online.

 

Lo studio dice che la crescita del mobile è accompagnata anche da un’altra tendenza, quella della contrazione dei tempi di prenotazione – prenotazioni last minute.

 

Articolo originale in inglese :

http://www.traveltrends.biz/ttn555-tipping-point-for-mobile-bookings-at-hotels-com

 

 


Via Eugenio Agnello, Antonio Maresca
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Revealed: Mobile Device Habits of Business Travellers

Revealed: Mobile Device Habits of Business Travellers | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Some key findings from the study include:

 

Smartphones are the top device for business travellers, followed by tablets, music players and laptops. Chinese respondents were the only group to bump laptops out of the top four, in favor of cameras.


As soon as the plane lands, 54% of business travellers flip on their Smartphone to check emails and messages, while the plane is still taxing to the gate. The survey also found that 12% of business travelers never turn their phone off to begin with!


Checking emails and alerts on their Smartphones is the first thing 36% of respondents do when they wake up in the morning. Only 19% turn on the TV first and 18% take a shower first. As for social media, checking Facebook ranks fourth, while checking Twitter and calling home share a distant fifth (7%) place.


The majority of respondents report that they have visited a hotel business center (66%), mostly to print business items. They are also inclined to use the business center to print personal items (87%), check social networking (87%) and check email (86%).


Via Wendy Forbes, Tourism Australia
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