"It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms.
There are several ways to take advantage of this SEO domination for your own benefit.
1. Follow your profile links:
Google+ not only allows you to link to your other profiles across the web, but you can embed followed links directly into your bio with the anchor text of your choice.
2. Embed post links:
Like profile links, Google+ also allows you to insert followed links directly into your posts – as many as you want. Simply insert the full URL and Google will automatically format it as a link.
The value of these links increases the number of times the post is shared, linked to and +1’ed.
3. Optimize your G+ title tags:
The first sentence of your Google+ post becomes part of the title tag, which is highly correlated with rankings and greatly influences click-through rates. Choose your keywords carefully and consider that the first sentence will be the first thing most people see.
4. Unlimited editing power:
Google+ is just like your own mini personal blogging platform. This means you can fully edit any of your posts at any time. Not so with Facebook or Twitter.
5. Index new content lightning fast:
If you share new content on Google+, chances are that Google will index the page very quickly.
Rumor has it that new URLs are crawled almost instantly. This makes complete sense as part of the purpose of Google+ was to replace Twitter when creating Google's Realtime Search.
6. Stalk Connect with influencers:
Google+ lists 17 different notification triggers that can help you connect with influencers in your industry.
Depending on the individual's account settings, these notifications can take the form of an email, phone SMS, or the omnipresent red Google notification bar.
7. Optimize your author pic for more traffic:
If you successfully implement the author tag and have an eye-catching pic you can often grab free traffic away from even your competitor's #1 ranking.
8. Test drive a G+ social media dashboard:
Adam Singer created an awesome social media dashboard that you can use for free. At one glance you can view all your essential metrics from Google+ traffic and all other social networks including:
- On Site Social Actions, i.e. Google +1's; - Revenue per Visit by Social Network; - Overall Traffic Stats by Social Source. Bonus: Install this dashboard for free in your Google Analytics account by clicking here:
My favorite new tool is CircleCount. Try it now by pasting in your Google+ URL to chart your daily follower growth, the virality of your posts, and even see your "CircleRank" score compared against all other Google+ profiles.
10. Be an awesome (Late) early adopter:
Even with it's explosive growth, only 1 in 4 people use Google+ once a month. The rest log in even less, although this number is growing fast..."
Giuseppe Mauriello: Grafetee is finnish startup focused on people using location based bookmarking about their geo-location, need, and interest.
From official website:
"1)Discover events, places, services and photos around you; 2)Bookmark real-world events and places - nearby locations with the mobile app or any place or event on any website with the browser bookmarklet - for later reference. 3) Share your discoveries with your friends - either via in-app functionality or use the app to mirror your Grafetee content to your Facebook timeline.
Free, no ads, no registration required!
From review article on PandoDaily:
"Grafetee has officially launched. The company’s apps, available for free on the App Store and Play Store, make it easier for users to find, bookmark, and share places of interest with their friends, family, and the Finnish police force.
Essentially, Grafetee is to places as the bookmarks folder is to Web pages. Users can scout out a few locations that they’d like to visit – for, say, vacationing or house-hunting – and, with the click of a button, save that location to their devices. Though this sounds (and is) fairly simple, it’s much more convenient than finding a location on the computer and hoping to remember it long enough to search for it again later.
Alternately, users can take a picture of a location and share it with their friends without having to go through the “search, grab a link, and text it” rigamarole. The system can be used for everyday tasks, like sharing a new restaurant with a significant other, but where it really shines is as a white-label solution that Grafetee can tweak to suit other groups’ needs..."
Results from Social Media Examiner's 2012 Social Media Marketing Industry Report in a concise inforgraphic that covers the trends, challenges, and strategy of social marketers.
While our technologies continue to improve, companies are still struggling to fully leverage social media, find influencers, measure return on investment, build audiences, and develop methodologies that don’t require so many resources. The fact is that the benefits of social media are incredible, but the effort required to get those results continues to be understated by an industry that continues to sell itself and set expectations very high.
Novità interessanti per Foursquare, il più noto social network geolocalizzato attualmente sul mercato. L'ultima release del programma, la 2012.10.09, disponibile come il nome lascia immaginare da poche ore, torna a ...
"For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument.
Google Now is one more baby step in that direction. Introduced this past June with Android 4.1 "Jelly Bean," it's designed to ambiently give you information you might need before you ask for it. To pull off that ambitious goal, Google takes advantage of multiple parts of the company: comprehensive search results, robust speech recognition, and most of all Google's surprisingly deep understanding of who you are and what you want to know.
With Android 4.2 Google has updated the feature with new information cards in new categories, but Google Now isn't important for what it does, well, "now," but the building blocks are there for a radically different kind of platform in the future.
1) A deeper understanding:
You may not be familiar with Google Now, primarily because it's only available on the sliver of Android devices.
It's essentially an app that combines two important functions: voice search and "cards" that bubble up relevant information on a contextual basis.
One favorite example is a voice search for something that pulls from all those multiple sources and turns it into a comprehensible and useful result.
The first category involved Gmail integration. With your permission, Google will keep an eye on your inbox and recognize flight confirmations, hotel reservations, restaurant bookings, event tickets, and package tracking emails.
The new features are part of Google’s growing efforts to provide relevant results based on the knowledge it’s accumulated about you. As search gets better, so do people’s expectations for what it provides.
2) Neural networks:
Speech recognition is a very difficult problem to solve, as anybody who has dealt with voice search knows all too well. Recently, Google has changed its approach to making it work in a fundamental way, replacing a system that was the result of years of effort with a new framework for understanding the spoken word. Google has shifted to using a neural network that's much more effective at understanding speech.
A neural network is a computer system that behaves a bit like the actual neurons in your brain do. Essentially, the computer is designed with layers of software-based "neurons" that do the same thing actual neurons do: take input in and "fire" off to other neurons based on the data they receive.
The approach "led to about between 20 to 25 percent reduction in the error rate in our system,".
3) Knowledge Graph:
In a very real way, Google is trying to get its computers to actually understand what it is you're asking them. Part of that comes from a relatively new initiative called the "Knowledge Graph," the company's effort to compile a database of "entities" in the world.
n truth, Google only knows those details because it is so adept at crawling the web — but the additional layer of abstraction created by putting that information into the structured Knowledge Graph means that Google can do more with search results.
Having something to talk about and talking to somebody are two different things, and with regard to the latter Google is again taking a Google-esque approach.
4) In a single app, the company has combined its latest technologies: voice search that understands speech like a human brain, knowledge of real-world entities, a (somewhat creepy) understanding of who and where you are, and most of all its expertise at ranking information. Google has taken all of that and turned it into an interesting and sometimes useful feature, but if you look closely you can see that it's more than just a feature, it's a beta test for the future..."
SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.
Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.
Con le inserzioni commerciali nel 2014 Facebook raggiungerà un fatturato di 6,8 miliardi di dollari (contro i 3,2 del 2011), Twitter arriverà a 808 milioni di dollari (140) e LinkedIn taglierà il traguardo di 513 milioni (156)...
... da Fiera Bolzano in collaborazione con Südtirol Marketing Alto Adige (SMG), Unione Albergatori e Pubblici Esercenti (HGV) e Unione Giovani Albergatori (HGJ), verterà su temi come branding, uso delle mobile applications ...
Eugenio Agnello: Molte ricerche dicono che il costo per acquisire un nuovo cliente sono cinque volte superiori al costo di fidelizzazione di un cliente esistente.
Dedicarsi al proprio ospite in maniera da agire sulle leve che lo spingeranno a ritornare, oltre che appassionante è anche conveniente.
In questo articolo vengono indicati cinque consigli con esempi pratici di esperienze realmente vissute da un ospite in un Hotel.
1. Contatto umano e dialogo faccia a faccia
"... non rimanete sempre in ufficio, non occupatevi solo di controllare la pulizia delle camere o l’efficienza del ristorante. Fate una passeggiata nel vostro hotel al momento dell’aperitivo, fatevi vedere al check-out, presentatevi agli ospiti e parlate con loro.
Capirete subito dallo sguardo e dal tono della voce se il loro soggiorno è stato piacevole o meno. Sarà anche un momento utile per chiedere se potete fare qualcosa per migliorare il servizio o per risolvere eventuali problemi.
Le recensioni più belle sono quelle in cui i vostri ospiti citano per nome qualcuno di voi con uno speciale ringraziamento e concludono la frase con un “tornerò senz’altro”.
Gli altri punti riguardano: l'effetto sorpresa con l'offerta di una camera migliore di quella prenotata, o un biglietto di auguri in caso di festività;
rimanere in contatto esclusivo e personale con una newsletter "...fateli sentire speciali, riservate solo a loro offerte esclusive consistenti, con sconti di valore...";
e infine dei gadget (o un sms dopo il check-out) da regalare per farvi ricordare nel post-soggiorno.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.