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Tecnologie: Soluzioni ICT per il Turismo
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Understanding the evolving Chinese consumer

Understanding the evolving Chinese consumer | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Chinese consumers are complex, confident shoppers, who enjoy purchasing online, while having a strong desire for aspiration brands.

 

Few markets attract and intrigue marketers as much as the rapidly evolving consumer-driven Chinese market. Despite a slight dip in economic growth, China remains one of the world’s most dynamic markets. But when it comes to identifying consumer preferences, things are not always as straightforward as they seem. Within seven different geographical areas — south, east, north, northeast, central, southwest and northwest — there are varying types of consumers, with different needs and aspirations based on their region’s economic stage of development.

 

While marketers are looking at China and seeing 1.3 billion potential customers, Theresa Loo, national director of strategic planning, analytics and insight for MEC, says even when cities are close to each other, consumer behaviour varies hugely, defying even a regional strategy.

 

Read more at: http://en.campaignchina.com/Article/314448,understanding-the-evolving-chinese-consumer.aspx?eid=22&edate=20120905&goback=.gde_1398377_member_159736699   


Via Jerome Goldberg (JMG-Research), Tourism Australia Global Insights
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Bologna, vincitrice di #4sqcities, finalmente ha il suo City Badge!

Bologna, vincitrice di #4sqcities, finalmente ha il suo City Badge! | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Bologna, vincitrice del contest tra tutte le città del mondo lanciato da Foursquare a marzo, da ieri ha il suo City Badge con le Due Torri!
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Top 10 ideas from Tourism and Travel over the last 12 months

Top 10 ideas from Tourism and Travel over the last 12 months | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
We've picked out our top ten Tourism & Travel articles from the last 12 months on Springwise, designed to provide entrepreneurs with plenty of fresh inspiration for the future.

Via Wendy Forbes
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Upcoming Trends in Mobile Travel Strategies

Upcoming Trends in Mobile Travel Strategies | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Recent research reports reveal that the popularity of mobile channels will continue to increase in the coming years, as it has become a significant aid in this fast-paced and competitive sector. The predictions by IDC show that by 2015, the sale of smartphones will attain the magic figure of 982 million. According to Morgan Stanley, the number of web users on mobile will exceed desktop internet users by 2014.Some of the emerging trends in mobile industry and the marketing opportunities associated with them in the travel industry are:

 

Smartphone will continue to stay: With the increasing demand of smartphones, it can well be said that smartphones will gradually tread in hotel booking and customers doing booking with this pocket-friendly mobile will surpass the number of consumers, doing booking through PC-based websites. It is believed that smartphone, will very soon become the new laptop and the hotel industry is also ready to reap the benefit of the emerging trend in this fast-paced mobile environment. For a range of firms, the mobile channel has already become a travel planning and hotel distribution channel.

 

Use of smartphones in M-Commerce: Still, there are only a handful of smartphone users, who utilize mobile phones to shop, pay bills and transaction, but situation is changing fast, since the mobile users are becoming highly comfortable with their phone for commerce. It has been reported by one of the leading online travel agency that around 6 million people are using mobile device to shop for traveling. The travel agency experienced more than 9 percent of hotel bookings via mobile devices during the first quarter of the year.

 

The Merging of Social, Local and Mobile giving birth to high hope: The continued development in social, local and mobile is undoubtedly attractive news for any travelers, but travel providers should also not be oblivious of the fact that this also presents a host of opportunities to them. Travelers most of the time face difficulties in exploring an unknown city and discover places, locate merchants or a great meal while touring. Firms like HotelTonight and Uber have accepted mobile as a completely new medium with an entirely new user dynamics. It is believed that with soaring popularity, mobile will continue to gain momentum.

 

Discounting in the mobile channel is a mistake: One of the mot common mistakes committed by hoteliers is discounting in the mobile channel. So, it is recommended to restrain the tendency of discounting. It is always advised not to discount via mobile discounters, OTAs and Flash Sales Sites. It is always better to invest in your mobile website and mobile marketing to boost up last-minute reservations. Again, it is always fair to maintain parity of rate and brand integrity at all times.

 

Mobile – an all encompassing device: Mobile takes into account all contexts that user may demand. Google speaks that 7 percent of all searches come from tablets while 14 percent come from mobile and 79 percent from desktop. So, here also one can notice the rapid growth of mobile channels. This makes clear that travel marketers are likely to spend at least 15 percent of their total digital marketing budgets on mobile marketing initiatives.


Via Tourism Australia Global Insights
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Marketing a destination mobile app - the sweat equity approach | Tnooz

Marketing a destination mobile app - the sweat equity approach | Tnooz | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
More than half of the adults in the United States alone already own smartphones. Look around any coffee shop to see why you want your destination’s information behind those ubiquitous mobile screens.

Via Wendy Forbes
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Come gestire la tua identità online

Come gestire la tua identità online | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Nell'era del Web 2.0 curare la propria identità online è fondamentale. E' necessario riunire e gestire le informazioni in un unico punto. Vediamo come fare.

Via Stefano Principato
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Four Free Good Keyword Research Tools

Four Free Good Keyword Research Tools | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Robin Good: If you are looking for some good free keyword research tools you can find information and direct access to the best four ones in this illustrated article. 

 

Informative. Useful. 8/10

 

Full article: http://www.seo-northern-ireland.co.uk/keyword-research/best-cheap-free-keyword-research-tools-2012/

 

 


Via Robin Good
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Austria's economy gets lift from tourism, lending | Reuters

VIENNA, Aug 24 (Reuters) - Austria has had its best earlysummer tourism season since 1995 and bank lending to companiescontinued to grow in the second quarter, data showed on Friday,lending a few bright...

Via Paul Sloan
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Chicago Tourism App Unveiled For iPhone, Android

Chicago Tourism App Unveiled For iPhone, Android | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

The new Choose Chicago app is put out by the city’s tourism office, which is also called Choose Chicago. It is available for iPhone and Android users.

 

The app is fairly straightforward, with a calendar of events; tours; arts and entertainment information; and dining, shopping and nightlife options.


Via Wendy Forbes
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33% of hotel search on mobile

33% of hotel search on mobile | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Google reports that 33% of last minute hotel search is now done online. Hotel's generally have a hard time filling last minute availability so mobile advertising and mobile booking engine are key.


Via WIHPhotel
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New Social Event Discovery iOS App: Vamos

Giuseppe Mauriello: Vamos is new social event discovery app now available in the App Store. It allows you find interesting local events and where your friends are going in real-time.

 

From official FAQ page:
"Vamos is an event discovery tool for spontaneous decision-making.

The current solution we can offer is the search bar where you can filter down events on event names, places or description keywords.

They are all public events and your personal invitations from Facebook. We are working to integrate events from other sources.

All the data we use comes either from Instagram, Facebook or actions within Vamos..."

 

From review article on GigaOM:

"...The smart thing with Vamos is that it’s not a straight listings service – instead, it aggregates public Facebook events that you, your friends and other Vamos users have been invited to, and overlays them on a map.

On top of this social graph action, the app also pulls in Instagram photos that are being uploaded at the location of nearby events, so you can see if the party has really started. It also synchronises its own RSVP system with that of Facebook..."

 

Read more on GigaOM:

http://gigaom.com/europe/vamos-uses-social-graph-to-power-local-event-discovery/

 

Try out it: http://getvamos.com

 

Video on Vimeo: http://vimeo.com/47001995

 

Free Download on App Store: 

http://itunes.apple.com/app/vamos-social-events-discovery/id546732445


Via Giuseppe Mauriello
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Stavo dando il mio addio a Foursquare, poi è arrivato Instagram a ...

Stavo dando il mio addio a Foursquare, poi è arrivato Instagram a ... | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Tutti hanno modo di Geolocalizzarsi, e l'utilizzo appunto di Foursquare, fatta eccezione per qualche consiglio (possibile anche altrove) e qualche badge simpatico che fa tanto Social ma è dalla dubbia utilità, perde lo spazio ...

Via Antonio Ficai
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IKEA entra nel Turismo: Hotel Low Cost e Web Marketing

IKEA entra nel Turismo: Hotel Low Cost e Web Marketing | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
IKEA punta al mercato del Turismo Low Cost. Saranno realizzati 100 alberghi sparsi per l'Europa. Un nuovo competitor all'orizzonte?

Via Antonio Maresca
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Top Hotel Chains Strengthen Their Social Media Presence

Top Hotel Chains Strengthen Their Social Media Presence | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Marketing professionals are realizing the immense power of using social media. It is a potent marketing tool when used correctly because it eliminates a lot of layers that separate the marketer from its target audience. The immediacy and intimacy of social media is a natural fit for the hotel industry because it is a service-oriented industry and benefits from the close relationships social media marketing establishes with its audience.


Via Wendy Forbes
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Da Foursquare a Linkedin, il presente del Social Advertising

Da Foursquare a Linkedin, il presente del Social Advertising | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Parliamo di advertising nei social network, e lo facciamo cercando di cogliere la situazione attuale, di questo preciso momento. Dato che tra un paio di.

Via Antonio Ficai
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Prenotazioni da Mobile: Le Tendenze di Crescita, I Dati di Hotels.Com

Prenotazioni da Mobile: Le Tendenze di Crescita, I Dati di Hotels.Com | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Traduzione libera di Eugenio Agnello: Ignorare il commercio mobile è un vostro rischio e pericolo. Questo è il messaggio di un altro grande sito di prenotazioni online, Hotels.com, che ha riferito che circa il 10% delle sue prenotazioni è stato fatto via smartphone o tablet.

 

Questo dato fa seguito alla recente relazione Wotif.com annuale (http://www.wotifgroup.com/datesandreports) che ha mostrato che il 9% delle prenotazioni sono generate da mobile.

 

Hotels.com dichiara: "Vediamo una penetrazione molto forte in Asia, e gli Stati Uniti stanno guidando il mercato" e inoltre che lo sviluppo di nuove applicazioni (o siti mobile) sarà fondamentale per la crescita delle prenotazioni mobili e per offrire anche una grande opportunità per creare fedeltà dei consumatori, che è sempre stato un problema per i rivenditori online.

 

Lo studio dice che la crescita del mobile è accompagnata anche da un’altra tendenza, quella della contrazione dei tempi di prenotazione – prenotazioni last minute.

 

Articolo originale in inglese :

http://www.traveltrends.biz/ttn555-tipping-point-for-mobile-bookings-at-hotels-com

 

 


Via Eugenio Agnello, Antonio Maresca
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Revealed: Mobile Device Habits of Business Travellers

Revealed: Mobile Device Habits of Business Travellers | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Some key findings from the study include:

 

Smartphones are the top device for business travellers, followed by tablets, music players and laptops. Chinese respondents were the only group to bump laptops out of the top four, in favor of cameras.


As soon as the plane lands, 54% of business travellers flip on their Smartphone to check emails and messages, while the plane is still taxing to the gate. The survey also found that 12% of business travelers never turn their phone off to begin with!


Checking emails and alerts on their Smartphones is the first thing 36% of respondents do when they wake up in the morning. Only 19% turn on the TV first and 18% take a shower first. As for social media, checking Facebook ranks fourth, while checking Twitter and calling home share a distant fifth (7%) place.


The majority of respondents report that they have visited a hotel business center (66%), mostly to print business items. They are also inclined to use the business center to print personal items (87%), check social networking (87%) and check email (86%).


Via Wendy Forbes, Tourism Australia Global Insights
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Design Your Web Site Mock-Up With One of These Free WireFraming Tools

Design Your Web Site Mock-Up With One of These Free WireFraming Tools | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Robin Good: If you are looking for free tools that can help you draft the design of your web site or application, look no further as this is a good collection providing ten wrireframing alternatives.

 

Definition of Wireframe:
A wireframe is a visual illustration of one Web page. It is meant to show all of the items that are included on a particular page, without defining the look and feel (or graphic design).


It’s simply meant to illustrate the features, content and links that need to appear on a page so that your design team can mock up a visual interface and your programmers understand the page features and how they are supposed to work.


Source: usability.gov

 

Full guide: http://speckyboy.com/2010/01/11/10-completely-free-wireframe-and-mockup-applications/

 

 


Via Robin Good
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Viaggi a portata di App ecco lo smart turismo - Repubblica.it

Viaggi a portata di App ecco lo smart turismo - Repubblica.it | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Le vecchie guide potrebbero non servire più: ora con i Qr code le informazioni su monumenti e musei sono a portata di smarthpone.

Le vecchie guide potrebbero non servire più: ora con i Qr code le informazioni su monumenti e musei sono a portata di smarthpone. L'esempio arriva da Bruxelles dove sono stati etichettati oltre 600 luoghi, ma anche in Italia aumentano i progetti con i codici bidimensionali


Via Giovanna Guarriello
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Foursquare: Come studiare il Marketing Business sul Territorio

Foursquare: Come studiare il Marketing Business sul Territorio | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Geolocalizzare e mobile marketing (Ed. Franco Angeli, prezzo 23 euro) di Alessandro Prunesti e Fabio Lalli, uno dei fondatori della community Indigeni Digitali, è la miglior guida e per ora l'unica che ho trovato di questo tipo, ...

Via Antonio Ficai
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Hotel Guest Reviews – managing social media

People are talking about you. Are you listening? Monitor. Respond. Engage. Manage your online reputation with RTReview, hotel guest review management tool.


Via Meritxell Marot
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British Airways aims to increase ticket sales with social sharing app

British Airways aims to increase ticket sales with social sharing app | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

British Airways is letting consumers share their flight itineraries and travel plans with friends and family through a new iPhone application.

 

The app is an extension of the British Airways Perfect Days Facebook app. The app is available for free download


Via Wendy Forbes
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Hospitality Industry Social Media: Get Social Pages are Perfect

Hospitality Industry Social Media: Get Social Pages are Perfect | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Creating a designated “socialize” page benefits businesses. It broaden awareness with entities associated with a brand, and allows them to gain extra exposure.


Via Antonio Maresca
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Event photos from multiple photographers automatically merged into one album

Event photos from multiple photographers automatically merged into one album | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Flock is an app that takes all the photos snapped by different attendees at a social event and combines them into one album.

Via Wendy Forbes
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Foursquare si aggiorna arrivnado alla versione 5.2.2

Foursquare si aggiorna arrivnado alla versione 5.2.2 | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
La nota applicazione Foursquare si è da poco aggiornata arrivando alla versione 5.2.2. Andiamo a ... Vuoi tenere traccia delle tue esperienze? foursquare aiuta te e i tuoi amici a sfruttare al meglio il posto dove ti trovi.

Via Antonio Ficai
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