Le APT regionali italiane su Facebook e Twitter: un'analisi presentata a BTO2012 da Vincenzo Cosenza ed effettuata con il tool Social Analytics by Blogmeter...
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Progetti, idee, informazioni sul Turismo 3.0
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Gilberto Del Pizzo
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Rescooped by Gilberto Del Pizzo from Web Marketing Turistico onto Tecnologie: Soluzioni ICT per il Turismo |
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Via Antonio Maresca
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Rescooped by Gilberto Del Pizzo from SEO and Social Media Marketing |
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If SEO is dead, social media will be, too, in another five years.
In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?
Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.
Read More: http://searchengineland.com/the-future-of-seo-157803
Via Antonino Militello
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Rescooped by Gilberto Del Pizzo from Il Social Media Marketing per il B2B |
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Prima strumento per le aziende al consumer, il social media marketing è oggi cavallo di ...
Via Paola Frateschi
Paola Frateschi's curator insight,
May 15, 4:17 AM
Twitter conquista il primo posto in Usa nelle strategie di social media marketing delle aziende B2B con l’85% dei marketer che vi ricorre per promuoversi, Facebook raggiunge solo il quarto post...
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Rescooped by Gilberto Del Pizzo from SEO and Social Media Marketing |
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As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results.
Just as on-page optimization is vital to SEO, Facebook page optimization is the first place to start on your Graph Search strategy. Ensure that you have selected the appropriate category, and plan for your basic information (such as the short description and the elements on your About page) to contain descriptive keywords, just like search. Make sure your page is relevant, always up to date, and publicly viewable and sharable.
Read More: http://searchengineland.com/facebook-graph-search-optimization-meets-social-sharing-157710Via Antonino Militello
Alexander Abramov's curator insight,
May 10, 12:59 AM
I'm sorry but facebook in RuNet is less important than Vkontakte
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:26 PM
Optimizing For Facebook Graph Search: SEO Meets Social
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Rescooped by Gilberto Del Pizzo from Exploring Social Network |
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What are the top 10 factors that influence a purchasing decision? What are the most important store features? How does the web impact shopping? How does social media impact shopping? The answers are all in this excellent infographic from BigCommerce.
Via Valeria Cinelli
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Rescooped by Gilberto Del Pizzo from Tocquigny's Digital Marketing Daily |
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Tribeca Film Festival challenged people to use Twitter's Vine app to create six-second films — with a "beginning, middle and end." Here are the winners.
Via Tocquigny
Tocquigny's curator insight,
April 29, 11:24 AM
Films, like many things in life, come in all shapes and sizes. Tribeca Film Festival gave new meaning to short films this year, however, when it challenged people to create six-second films using Twitter's Vine app.
After narrowing the field of 400 submissions to 40 earlier this month, judges for this #6SecFilms contest announced the winners this weekend.
"We were most impressed with the creativity at play when it came to the submissions, after all, making a film or even telling a story in six seconds is not an easy feat," said Genna Terranova, Tribeca Film Festival's programming director.
Entries had to have a beginning, middle and end. The contest was divided into four categories: auteur, animate, genre and series (series submissions included three Vines each).
Here are the winners in each category.
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Rescooped by Gilberto Del Pizzo from InTime - Social Media Magazine |
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Engagement e Social Media sono ormai parole chiavi obbligate per la comunicazione digitale. Oggi vi proponiamo dei consigli preziosi che ci da LivePerson
Via Francesco Russo
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Rescooped by Gilberto Del Pizzo from Tocquigny's Digital Marketing Daily |
Tocquigny's curator insight,
April 17, 2:08 PM
Social media marketing is the fastest growing area of influence in the digital world. It encompasses social media campaigns, strategy and optimization, and increases brand visibility, engagement and conversions. 83% of marketers say that social media is important to their business. That number continues to elevate as Internet capabilities advance, necessitating a brand social presence.
At ZOG Digital, we have quite a lot of experience in digital marketing (In fact, our CEO, Jeff Herzog, started iCrossing before Google was around!). So we decided to share our compiled social media marketing “wisdom” in the list here.
13 Basic Rules of Social Media Marketing
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Rescooped by Gilberto Del Pizzo from marketing non convenzionale turistico |
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Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?
Via Martin Gysler, Alessio Carciofi
academiPad's comment,
April 20, 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Martin Gysler's comment,
April 20, 10:52 AM
Thank you for your very useful information Wendy. I think you said what many people need to know to find their way in the social media world where the plethora of tools makes things, sometimes, complicated.
Anthony Burke's comment,
April 21, 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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Rescooped by Gilberto Del Pizzo from Come fare marketing con Facebook |
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Mirko D'Isidoro: qui trovi un video di Alessandro Sportelli di FBstrategy, dove viene suggerito come promuovere con facebook ads un post anche molto vecchio.
Qui il link al video:
http://www.fbstrategy.it/articolo/227/facebook-ads-come-promuovere-un-post-molto-vecchiominivideo.aspx
(a cura di Mirko D'Isidoro)
Via Mirko D'Isidoro - FreelanceWebDesigner.it, CrearePassaParola
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Rescooped by Gilberto Del Pizzo from Marketing Strategy and Business |
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Excerpted from article by Search Engine Watch:
"Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.
Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools.
1. Your Eyes
2. IIS SEO Toolkit
3. Screaming Frog
4. Majestic SEO
5. Adobe Site Catalyst
6. Google Analytics
7. SEMrush
8. Google Webmaster Tools
9. Bing Webmaster Tools
10. SEO Tool Set
11. Google Trends
12. HitWise
13. You Get Signal."
Each tool is analyzed with more information and external links.
Read full article here:
http://searchenginewatch.com/article/2199683/13-Essential-SEO-Power-Tools
Via Giuseppe Mauriello
Ali Anani's curator insight,
April 12, 1:53 AM
A relevant and timely post highlighting the benefits of many new tools
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 13, 12:45 PM
13 THE LUCKY NUMBER IN SEO
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Rescooped by Gilberto Del Pizzo from Social Media War |
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Appuntamento il 16 aprile alle 19 a Bologna, sotto l'ormai classica venue Chiappe del Nettuno. E in arrivo una mappa per i check-in d'Italia!
Via Antonio Ficai
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Rescooped by Gilberto Del Pizzo from Social Media War |
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Facebook Messenger permette ora anche di telefonare gratuitamente tra utenti all'interno della piattaforma anche in Italia. Una nuova mossa per contrastare WhatsApp
Via Antonio Ficai
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Rescooped by Gilberto Del Pizzo from Exploring Social Network |
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Per avviare un business di successo nel mondo connesso ed iperconnesso di oggi, abbiamo bisogno di costruire una vera e propria comunità attorno alla nostra azienda, una marca ed un… Ma-No, Agenzia di Web Design e Programmazione Web con sede a Palma...
Via Valeria Cinelli
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Rescooped by Gilberto Del Pizzo from Exploring Social Network |
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A GlobalWebIndex abbiamo recentemente presentato il nuovo report riguardante lo stato dei Social Media nel mondo e colgo l’occasione offertami da CheFuturo! p
Via Valeria Cinelli
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Rescooped by Gilberto Del Pizzo from Promuovere il Tuo Hotel Su Internet |
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TripAdvisor ha annunciato il 7 maggio scorso il nuovo servizio Recensioni Rapide, il modo più semplice e rapido per chiedere agli ospiti di pubblicare recensioni.
Via Eugenio Agnello
Eugenio Agnello's curator insight,
May 10, 12:50 PM
Il nuovo servizio Recensioni Rapide di TripAdvisor www.tripadvisor.it/reviewexpress viene offerto gratuitamente a tutti gli albergatori su TripAdvisor.
Il sistema da il supporto per scrivere una email a propri clienti che hanno già soggiornato presso la struttura e richiedere una recensione.
Il servizio consente di caricare una propria lista di email (fino a 1000) e di inviare i messaggi nelle 21 lingue supportate da TripAdvisor.
Scaricate il PDF "Consigli utili sulle buone prassi per l'utilizzo di Recensioni Rapide":
http://cdn.tripadvisor.com/pdfs/email/OP_ReviewExpressTips_IT.pdf
Un Video in italiano spiega come funziona:
www.brainshark.com/tripadvisor/reviewexpressit
Continua a leggere l'articolo integrale:
www.pionero.it/2013/05/09/tripadvisor-lancia-il-nuovo-servizio-recensioni-rapide-chiedere-ai-viaggiatori-di-condividere-il-proprio-feedback-e-piu-semplice-che-mai
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Rescooped by Gilberto Del Pizzo from Web Marketing Turistico |
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Rescooped by Gilberto Del Pizzo from Internet Hotel Marketing |
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Just like every other element of web design, color palettes follow fads that are constantly evolving. This year’s color trends are as diverse as they are
Via WIHPhotel
WIHPhotel's curator insight,
May 1, 2:55 AM
A lot of your hotel's website colors will be determined by your photograhy. However here are some trends of 2013, for inspiration only.
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Rescooped by Gilberto Del Pizzo from marketing personale |
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Per poter costruire un business online che funzioni, oltre alla necessità imprescindibile di poter essere visibili sui motori di ricerca, vi è quella di costruirsi una reputazione.
Via Stefano Principato
Stefano Principato's curator insight,
April 30, 10:34 AM
La reputazione è una specie di garanzia per chi è interessato a ciò che offro, che comunica che sono serio, affidabile, credibile e che i miei prodotti sono davvero utili e di qualità.
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Rescooped by Gilberto Del Pizzo from Tocquigny's Digital Marketing Daily |
Tocquigny's curator insight,
April 17, 2:08 PM
Social media marketing is the fastest growing area of influence in the digital world. It encompasses social media campaigns, strategy and optimization, and increases brand visibility, engagement and conversions. 83% of marketers say that social media is important to their business. That number continues to elevate as Internet capabilities advance, necessitating a brand social presence.
At ZOG Digital, we have quite a lot of experience in digital marketing (In fact, our CEO, Jeff Herzog, started iCrossing before Google was around!). So we decided to share our compiled social media marketing “wisdom” in the list here.
13 Basic Rules of Social Media Marketing
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Rescooped by Gilberto Del Pizzo from InTime - Social Media Magazine |
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Nel nostro Paese cresce la quota di chi ha comprato online negli ultimi tre mesi e si sfiora la soglia dei 14 milioni di e-Shopper, con una media di 3,5 acquisti nel trimestre.
Via Francesco Russo
ComprareTech's comment,
April 19, 11:41 AM
Sarebbe interessante saper oltre quante persone acquistano online, conoscere anche se il volume d'affari è aumentato in modo significativo
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Rescooped by Gilberto Del Pizzo from Social Media Tips, News, and Tools |
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Mollye Peters's curator insight,
April 17, 11:16 AM
To add to this list, a friend of my recommended a presentation creator called Prezi (http://prezi.com). It's a great alternative to PowerPoint and you can access it through the internet.
Ellen Noh's curator insight,
April 19, 3:20 AM
Great quality design and infographics are one of the fastest growing trends in social media, and we should definitely be on top of it!
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Rescooped by Gilberto Del Pizzo from The Web Design Guide and Showcase |
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Generate a color palette from PNG, JPG or GIF image/photo. Receive color suggestions, download Photoshop swatches (.ACO)
Via Robin Good
Robin Good's curator insight,
April 8, 1:07 PM
Pictacolous is a free color palette generator which allows you to easily find matching color schemes for any image you submit.
Courtesy of Mailchimp (the email newsletter distribution service) the new free service analyzes your image (any JPG, GIF or PNG not larger than 500K) for individual colors before tapping into Adobe Kuler and ColourLovers public collection of color palettes and suggesting the most relevant ones.
Essential. Simple. Very useful.
Free to use. Requires no registration.
Try it out now: http://www.pictaculous.com/
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Rescooped by Gilberto Del Pizzo from Internet Hotel Marketing |
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It may seem odd but the latest innovations in website design is to have sites that produce bookings. Over the years hotel websites have evolved from being a presentation of the hotel into a tool that increases direct bookings.
Via WIHPhotel
WIHPhotel's curator insight,
April 4, 5:58 AM
A recent interview with Vincent Ramelli the CEO of WIHP for ITB.
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Rescooped by Gilberto Del Pizzo from Exploring Social Network |
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Dal World Insurance Report 2013 emerge la centralità della Costumer Experience, anche per un settore particolare come quello delle assicurazioni.
Via Valeria Cinelli
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Rescooped by Gilberto Del Pizzo from Social Media Content Curation |
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Sylvia Crozemarie's curator insight,
March 29, 2:47 AM
A essayer pour comparer avec Pinterest (la taille des images notamment). le clip vidéo donne une idée rapide du fonctionnement.
Céline Barriol Décot's curator insight,
March 30, 11:16 AM
Encore un outil à découvrir... pour collecter des documents.
Víctor V. Valera Jiménez's curator insight,
April 5, 6:47 PM
Publicate.it: Herramienta de Curación de Contenidos que te permite recolectar todos los contenidos que te interesen así como añadir los tuyos propios, organizarlos y publicarlos para todos tus seguidores de una manera muy visual.
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