Secondo uno studio di Criteo, nel nostro Paese il 27% dei pagamenti per beni e servizi venduti online avviene da terminali mobili. Nel mondo, in quattro casi su dieci per cercare, valutare e comprare si utilizza più di un dispositivo.
La Croazia vuol fare crescere il settore turismo, che già vale più del 17% del Pil, con il rilancio degli investimenti ,con capitali locali e internazionali, nel settore alberghiero e intanto la promozione punta a far crescere, tra gli altri, un...
La Total Digital Audience nel mese di febbraio, rilevata da Audiweb, ci dice che in totale sono stati 28,4 milioni gli italiani connessi alla rete, pari al 52,7% della popolazione. Ogni giorno sono poi 17,6 milioni gli italiani che si connettono da mobile.
As ITB Berlin 2015 closes its doors on this year’s trade show, it’s a strong global travel industry we’ve got to look forward to. Despite international crises and political conflict, economic prospects for the world's travel industry are on the rise, with a number of positives coming out of the biggest trade show in the business. An economy boosted by falling energy prices, reduced interest rates, low inflation and positive economic forecasts for the Europeans and North Americans were all items on the agenda, and they look strong. Expectations for 2015 are high as the travel season beckons, with Germany in particular boosting a strong set of consumers keen to travel. Wage increases and a consistently stable employment market coupled with the falling cost of living have significantly increased spending. More than ever, people are willing to spend their money on holidays, and the luxury travel segment in particular stands to benefit from this trend.
Hotels using the Regatta booking engine on their websites now have a competitive advantage in meta search engines. Regatta allows hotels to show availability, even when all of the Online Travel Agencies (OTAs) are unable to do so. The patent-pending hotel booking engine even allows the hotel to show a lower rate in the meta search engines. The best part? It can all be done without any rate parity violations.
Viaggi e turismo, in Italia spesi 1,4 miliardi da smartphone e tablet - Nel 2015 in Italia il mercato del turismo e viaggi supererà in fatturato i 51 miliardi di euro, considerando gli acquisti legati a strutture ricettive...
Facebook ha da pochi minuti iniziato ad aggiornare l'interfaccia web del social network. Come è possibile osservare dagli screenshot, nella giornata di oggi i tecnici al lavoro sulla piattaforma di Mark Zuckerberg hanno avviato il rollout della nuova barra superiore di Facebook.
Webnews La mobilità intelligente è un gioco Webnews La “gamification” è tutta in questo processo: fare in modo che la vita possa essere vissuta su di un altro livello, approcciando gli ostacoli come una sorta di divertimento e consentendo una...
Un report di Css Insight analizza l’andamento dei settori legati alla Vr e alla realtà aumentata. Tra tre anni verranno consegnati circa venti milioni di dispositivi, soprattutto nel mondo dei videogiochi.
A new travel distribution start up, Hitlist, is targeting many segments across the inspiration, research and booking journey, but believes its 'sweet spot' is flexible travel. Hitlist targets leisure and business travellers who know where they want to go but are flexible on dates as customers as well as those tempted to travel by a good deal. Studies have shown that consumers visit an average of 32 websites before they complete a booking, with families taking an average of three weeks to book a holiday. The most difficult part of the process is finding attractive flights, and since this is where most people start their travel planning, it's also the area where an increase in conversion will have the greatest impact on the ecosystem. Hitlist aims to increase conversion by:
Making it easier to browse and evaluate options so consumers feel more confident that they're getting a good deal.Logging users' preferences so that if prices drop in the future for a trip that interests them, the platform will let consumers know.
Hitlist's goal is to help people travel more and help vendors sell more by reducing current inefficiencies in the system, therefore breaking down the barriers that lead consumers to delay or defer a purchase decision.
Toposophy has conducted an in-depth analysis of the biggest trends emerging in global tourism and marketing. Some of the key trends include the resilience of tourism despite a turbulent global economy, the emergence of new emerging markets, and the growth of the sharing economy. 2015 is described as the year for understanding the Millennial mindset due to their significant participation in the development of the sharing economy. The digital and physical worlds are rapidly becoming one and the same thing to visitors, with travel at the forefront of industries being revolutionised by digital technology. Click here to download the complete report.
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