Results from Social Media Examiner's 2012 Social Media Marketing Industry Report in a concise inforgraphic that covers the trends, challenges, and strategy of social marketers.
While our technologies continue to improve, companies are still struggling to fully leverage social media, find influencers, measure return on investment, build audiences, and develop methodologies that don’t require so many resources. The fact is that the benefits of social media are incredible, but the effort required to get those results continues to be understated by an industry that continues to sell itself and set expectations very high.
Read more: http://www.marketingtechblog.com/infographic-social-media-marketing-industry/#ixzz29JHMWfOQ
Via Tourism Australia