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Tecnologie: Soluzioni ICT per il Turismo
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Le basi della SEO: Una guida semplificata

Le basi della SEO: Una guida semplificata | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Le basi della SEO: una guida semplificata in 5 punti e un glossario essenziale. Cosa significa SEO e quali sono le attività SEO. Un piccolo esempio di analisi

Via Stefano Principato
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Mr Tozzo's curator insight, October 20, 2014 1:31 PM

Le basi della SEO: Una guida semplificata

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33% of hotel search on mobile

33% of hotel search on mobile | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Google reports that 33% of last minute hotel search is now done online. Hotel's generally have a hard time filling last minute availability so mobile advertising and mobile booking engine are key.


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Responsive Web Design: Ultimate List of Advantages and Disadvantages.

Responsive Web Design: Ultimate List of Advantages and Disadvantages. | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Robin Good: If you are considering adopting a web design responsive solution to make your web site fully compatible with any type of screen and mobile device, you may want to give a good read to this excellent guide by Slavik Volinskion SEOMoz, which highlights all pros and cons of adopting this approach. Both from a design-usability and from a SEO viewpoint.

SEOMoz: "Responsive design is not a one-size-fits-all solution to mobile.

 

According to the author of the Responsive Web Design book, Ethan Marcotte:

"But most importantly, responsive web design isn't intended to serve as a replacement for mobile web sites. [...] And as a development strategy, it's meant to be evaluated to see if it meets the needs of the project you're working on."

 

Must-read: 8/10

 

Full guide: http://www.seomoz.org/ugc/responsive-web-design-the-ultimate-guide-for-online-marketers ;

 

(via Brian Yanish)


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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


Via Antonino Militello, Tourism Australia
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33% of hotel search on mobile

33% of hotel search on mobile | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Google reports that 33% of last minute hotel search is now done online. Hotel's generally have a hard time filling last minute availability so mobile advertising and mobile booking engine are key.


Via WIHPhotel
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