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Tecnologie: Soluzioni ICT per il Turismo
Progetti, idee, informazioni sul Turismo 3.0 e sul mondo Social
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Rescooped by Gilberto Del Pizzo from marketing personale
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Come Guadagnarsi Una Reputazione Online

Come Guadagnarsi Una Reputazione Online | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Per poter costruire un business online che funzioni, oltre alla necessità imprescindibile di poter essere visibili sui motori di ricerca, vi è quella di costruirsi una reputazione.

Via Stefano Principato
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Stefano Principato's curator insight, April 30, 2013 10:34 AM

La reputazione è una specie di garanzia per chi è interessato a ciò che offro, che comunica che sono serio, affidabile, credibile e che i miei prodotti sono davvero utili e di qualità.

Rescooped by Gilberto Del Pizzo from The Social Media Marketing
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Flavian Mihai
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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La fruizione professionale e quella personale del social web: è sempre questione di emozioni

La fruizione professionale e quella personale del social web: è sempre questione di emozioni | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it
Il social web offre ai brand un'opportunità unica: comunicare con le persone, ascoltandole e osservando i loro comportamenti, consentendo un approccio...
Via Stefano Principato
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