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Tecnologie: Soluzioni ICT per il Turismo
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50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests. | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

 

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.

 

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.


Via Mike Cunningham, Wendy Forbes, Tourism Australia Global Insights, Paul Sloan, ALBERTO CORRERA, Antonio Maresca
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Travellers want more tech and mobile services from Airports and Airlines

Travellers want more tech and mobile services from Airports and Airlines | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

FlightView polled 2,600 travelers on the tech and mobile services they want on planes and at airports.


Via Paul Sloan, Tourism Australia Global Insights
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Brands that ignore social media risk losing customers, respect, says study

Brands that ignore social media risk losing customers, respect, says study | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

Brands that ignore social media or become inactive on platforms such as Twitter and Facebook risk losing existing and potential customers, reveals a new study from UK firm Kiss Public Relations.

 

More than half (51 percent) of respondents to the Kiss Social Media Interaction Survey agreed that if a brand is not present or not active with its social media it would reflect negatively on the company.

 

Read full article: http://www.mediabistro.com/alltwitter/social-business-customers_b28765


Via Maria Cristina Terenzio, Tourism Australia Global Insights
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Vast majority of travellers now expect free wifi in hotels | Tnooz

Vast majority of travellers now expect free wifi in hotels | Tnooz | Tecnologie: Soluzioni ICT per il Turismo | Scoop.it

It is possibly one of the most fiercely debated topics in (consumer) travel technology – should consumers be entitled to free wifi and web access in hotels?

 

And it now turns out that travellers are becoming more discerning about the destinations they are likely to visit, based on the quality of mobile coverage.


Via Tourism Australia Global Insights
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