Mobile Technology
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Mobile Technology
Oportunidades de negocio y nuevas maneras de hacer - Business opportunities and new ways of doing things
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Rescooped by Jesús Hernández from Mobile Customer Experience Management
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7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog

7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog | Mobile Technology | Scoop.it

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.

We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.


Via Russ Merz, Ph.D.
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LaurentHinard's curator insight, February 23, 2015 8:43 AM

Last features and trends on Mobile 

Martine Coutu's curator insight, February 23, 2015 11:56 AM

Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.

Hyker Security's curator insight, February 27, 2015 3:30 AM

Security and privacy will be critical in 2015. Otherwise, we will see a great backlash. Non-trust worthy apps mean non-trust worthy brands that people will abandon.

Rescooped by Jesús Hernández from Technology in Business Today
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Quarter of mobile users fell victim to cybercrime last year

Quarter of mobile users fell victim to cybercrime last year | Mobile Technology | Scoop.it
While nearly half of all smartphone users care enough about their mobile devices to sleep with them, 48 percent do not take even basic security precautions such as using passwords, having security software or backing up files from their mobile...

Via TechinBiz
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Rescooped by Jesús Hernández from Mobile Wallet & retail solutions
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Mobile Payments May Replace Cash, Credit Cards by 2020

Mobile Payments May Replace Cash, Credit Cards by 2020 | Mobile Technology | Scoop.it
Experts believe that cash and credit cards could be a thing of the past by 2020, a new study suggests.

Via Màrius Garcia, Luis Azoy
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Rescooped by Jesús Hernández from MobileWorld
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Cámara de Fujitsu que detecta el pulso cardíaco enfocando a la cara

Cámara de Fujitsu que detecta el pulso cardíaco enfocando a la cara | Mobile Technology | Scoop.it
La cámara de Fujitsu que detecta el pulso cardíaco se basa en los cambios del brillo de la piel para calibrarlo, enfocándola sin tener que pegarnos a ella.

Via Màrius Garcia
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Mobile Trends in 2013 and What They Mean for Marketing

Mobile Trends in 2013 and What They Mean for Marketing | Mobile Technology | Scoop.it
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Florencelii's curator insight, September 26, 2013 1:15 PM

This article state out 8 trends of mobile marketing and how they mean fo rmarketing. Mobile is a really good way for the marketers to communicate to the consumer. The mobile consumer can communicate to the marketers through social network and the apps creates by the marketers. I love how the author want to make mobile marketing sounds more important by adding a point which is "A new company role is born: the Mobile Marketing Manager." I am sure mobile marketing will get more popular in the future.

Alex Wang's comment, September 26, 2013 11:43 PM
Nice and simple insight, Florence! But I think the direct marketing is more about interacting with customers face-to-face, more directly. For example, communicate with customers by salespeople of the stores, there would be personalized for the direct marketing strategy.
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Siete tendencias que veremos en los teléfonos móviles durante 2013

Siete tendencias que veremos en los teléfonos móviles durante 2013 | Mobile Technology | Scoop.it

2012 ha sido un año muy interesante desde el punto de vista de los terminales móviles. No sólo por el lanzamiento de modelos muy esperados, como el Samsung Galaxy SIII, el iPhone 5 o los nuevos Nokia Lumia, sino también...


Via Màrius Garcia
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Samsung YOUM: Samsung presenta sus primeras pantallas AMOLED flexibles

Samsung YOUM: Samsung presenta sus primeras pantallas AMOLED flexibles | Mobile Technology | Scoop.it
Las pantallas flexibles han sido durante la última década una promesa de grandes fabricantes y un sueño para muchos de nosotros porque el tener pantallas flexibles da la posibilidad de colocarlas en miles de lugares donde nunca antes se nos...

Via Màrius Garcia
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5 Attractive Upcoming Mobile Trends

5 Attractive Upcoming Mobile Trends | Mobile Technology | Scoop.it

Today, people rely on their mobile phones, tablets or wearable technology. This post illustrates about numerous upcoming mobile trends.


Via Màrius Garcia
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The Next Wave of Mobile | Jump Associates

The Next Wave of Mobile | Jump Associates | Mobile Technology | Scoop.it
Today, the smartphone is a multi-functional device that handles email, internet, phone, games and much more.

Via Màrius Garcia
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TenFarms Raises $2.7M To Launch Adtile, A New Approach To Mobile Ads

TenFarms Raises $2.7M To Launch Adtile, A New Approach To Mobile Ads | Mobile Technology | Scoop.it
TenFarms, a startup working on a couple of interesting mobile product ideas, just announced that it has raised $2.7 million in funding from undisclosed angel investors.

Via Màrius Garcia
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What's in store for Mobile in 2013? Mobile Marketer publishes Mobile Outlook 2013

What's in store for Mobile in 2013? Mobile Marketer publishes Mobile Outlook 2013 | Mobile Technology | Scoop.it

Today, Mobile Marketer published a comprehensive guide called, Mobile Outlook 2013, that explores the emerging trends and topics that all mobile marketers and mobilists need to be aware of.


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Neonode permite controlar tu teléfono más allá de la pantalla

Neonode permite controlar tu teléfono más allá de la pantalla | Mobile Technology | Scoop.it
Un nuevo producto llamado Neonode permite controlar tu teléfono mediante Bluetooth más allá de los límites de la pantalla.

Via Màrius Garcia
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How Placed maps mobile app usage down to the store

How Placed maps mobile app usage down to the store | Mobile Technology | Scoop.it
Hey, mobile developers, have you ever wondered where users are when they interact with your apps -- like down to the level of whether they're in a Starbucks or the McDonald's right across the street?

Via Màrius Garcia
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