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Mobile Technology
Oportunidades de negocio y nuevas maneras de hacer - Business opportunities and new ways of doing things
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Your Customer Is Mobile, But What Does That Mean? - Curatti

Your Customer Is Mobile, But What Does That Mean? - Curatti | Mobile Technology | Scoop.it
It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device. …

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 1, 2014 10:40 AM

Wow, I feel like crap today and reading these Greck Hickman posts from Curatti.com may be the only productive thing I do but glad I got this done since they are BOTH great reads and timely as we try and go MOBILE FIRST on http://www.CrowdFunde.com :

First great mobile post

http://curatti.com/customer-mobile-mean/ 


Second
http://curatti.com/mobile-users-want/  

 

Alain Theriault MBA's curator insight, March 11, 2014 10:07 AM

More and more, Mobile is the way to reach our customer on personal level

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How to properly reset your old iPhone before selling it on eBay

How to properly reset your old iPhone before selling it on eBay | Mobile Technology | Scoop.it
Fancy the new iPhone 5s released earlier by Apple? Then it is that time of the year again where you need to sell your old iPhone, so it is easier on your w

Via Tiaan Jonker
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Aro Fenitra Arivony's comment, September 13, 2013 8:51 AM
it's a beautiful electronics device
hoangtungbk00's curator insight, September 13, 2013 10:53 AM

yepi, yepi game

robyns tut's comment, September 15, 2013 2:10 PM
this article is helpful as many people want to upgrade their i phones when the next one comes out without leaving their own personal details on the phone. - shannon wilson
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Responsive Email Marketing An Ecom MUST In A Mobile World [Tips]

Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve

Via paulo oliveira, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 21, 2013 9:42 AM

Email The Register Of Ecommerce
Email out performed all other channels when I was an Ecom director. Email contributed more margin to the bottom line and was the cash register of other "lost leader" channels such as PPC. 

Email also creates important diversification. People on YOUR list put you in control at least as far as you don't irritate or spam. If more than a tiny group on your list complains you are marketing insensitive to their needs (spamming in other words) and your ISP will black ball your website and it can be hellish to get off. 

 

Email As Mobile Life Curator
Email marketing is not without its new challenges. Batch and blast the same message means conversion will go down as spam complaints go up. Email's role is changing with the dominance of smart phones.

Smart phones and pads are the easiest way to manage emails. Email deletion is easiest on mobile and mobile fills up the free time of waiting in lines and sitting on the subway. Wonder why your open rates are going DOWN? A: Smart phones. 

All of this means you need personas and segments AND responsive emails in your email marketing these days. You MUST create relevant messages. Use personas, fully articulated archetypes for between 3 and 7 "super groups" within your list. 

Know what segments within your list such as "multi-buyers" or VIPs are the most profitable. Combine personas, which THEY ARE with your financial segments what THEY MEAN to you to create campaigns that will appeal to THEM and make money for YOU. 

Email Marketing In Mobile World Tips
* Subject Line is beyond important.

* Create responsive email (email must look great on all devices).  

* Use PERSONAS and SEGMENTS together.

* Tell STORIES over TIME.

* Curate User Generated Content INTO your email marketing.

* Count and trend unopens as a NO.

* Create & Trend new KPIs such as $ / sent, $ / opens.

* Keep emails OFF your website (dupe content and hurt heuristics).

 

This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.

 

Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion. 

Martin (Marty) Smith's comment, April 21, 2013 4:57 PM
Thanks for the Scoop Massimo. Marty
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How To Content Market For iPads & Mobile

How To Content Market For iPads & Mobile | Mobile Technology | Scoop.it

The iPad is, quite possibly, one of the best way for marketers to enhance their brand image and interact with customers. With iPad in hand, your customers have the ability to view product information and engage with interactive content, all the while staying mobile.

 

More than half of all adults in the US own either a tablet or a smartphone, and one-third use mobile devices to surf the Web and watch video; no wonder marketers are creating platforms designed explicitly for mobile devices.

 

Creating a marketing campaign using the iPad can increase the customer conversation by delivering exactly what customers want, when and where they want it.

 

Though the iPad is the perfect marketing medium for reaching the new mobile generation, marketers are struggling to find new and innovative ways that encourage and enhance customer conversation.

Here are a few basic steps you should keep in mind when optimizing your collateral for the iPad.


Via Brian Yanish - MarketingHits.com
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10 extremely awesome iPad tips and tricks | ZDNet

10 extremely awesome iPad tips and tricks | ZDNet | Mobile Technology | Scoop.it
Think you know all there is to know about your iPad? Think again!

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8 Essential Business Rules For Those Who Don't Believe In Rules

8 Essential Business Rules For Those Who Don't Believe In Rules | Mobile Technology | Scoop.it

I don’t read a lot of business books. (Actually, I never read them.) But I do read the lists of the best-selling business books. Those lists give you a lot of insight into the current trendy areas for leadership and strategy. That’s a good reason to run in the opposite direction. Fast.


These best-sellers all have jazzy titles like “What Would Lincoln Do” and “The Kindergarten Test: If A Five Year Old Can’t Understand Your Plan, Start Over.”

 

I made all those up, but you get the point. At Conduit, our 7-year-old Israeli startup, we don’t necessarily do things by the book.

 

We offer publishers mobile apps and web apps; social media connectors; toolbars and notification alerts--all designed to give publishers an ongoing presence in the digital lives of their users. Right now, publishers are reaching more than 250 million individual users through our products...


Via Martin Gysler
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7 Simple Rules to Success on Twitter

7 Simple Rules to Success on Twitter | Mobile Technology | Scoop.it
Unless you’ve been living under a rock, you have probably heard of Twitter. It is a rocking hot social networking site that seems to be to be used by almost everyone today. It’s on the news, on the radio and on the minds of thousands of people everywhere, every single day.

 

There are many different types of people on Twitter. But, most of these people are on Twitter for a single reason. They want people to know about them. They want to connect with people. Lots of people.

 

Did you know that there are Twitter Rules for marketing and business success in what you do. I am a marketer and have been for many years. In the last few years my business has been expanding by leaps and bounds, because of social media and the internet. But, there are rules that all marketers must follow if they are going to have success in the marketplace, especially online.

 

Here are the 7 Simple Rules to Success on Twitter:...

 

Read the full article: http://tweetingandbusiness.com/articles/7-simple-rules-to-success-on-twitter


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Twitter 101: 55 Tips to Get Retweeted on Twitter

Twitter 101: 55 Tips to Get Retweeted on Twitter | Mobile Technology | Scoop.it

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.


For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

 

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).

 

Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?...


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21 brilliant iOS 7 tips and tricks

21 brilliant iOS 7 tips and tricks | Mobile Technology | Scoop.it
The little things in the new mobile OS that make the big difference - our expert guide to getting the most from iOS 7.

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How To Create Profitable Mobile Games | Infographic

How To Create Profitable Mobile Games | Infographic | Mobile Technology | Scoop.it
The Winning Formula: Secrets and Strategies to Publishing Profitable Mobile Games
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10 Tips To Build A Responsive Website [Infographic]

10 Tips To Build A Responsive Website [Infographic] | Mobile Technology | Scoop.it

Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.

 

The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.

That’s where responsive design can help.

Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Filipe MS Bento's curator insight, April 18, 2013 10:30 AM

Excelent infografic (as graphic as you can get!):

Sue Myburgh's curator insight, April 18, 2013 6:09 PM

Wonderful - clear and brief.

Cori Zuppo's curator insight, April 21, 2013 9:23 PM

Right on!

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30 Ways Your Business Should Leverage Social Media This Year

30 Ways Your Business Should Leverage Social Media This Year | Mobile Technology | Scoop.it

Some very interesting ways to improve your business in this year. [note mg]

 

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.

 

Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.

 

Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/


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Why You Should Wear The 6 Thinking Hats On Your Blog

Why You Should Wear The 6 Thinking Hats On Your Blog | Mobile Technology | Scoop.it

Wearing the 6 Thinking Hats on your blog helps in generating valuable, interesting and diverse content.

 

What are the 6 Thinking Hats?

 

Dr. Edward de Bono’s 6 Thinking Hats is a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved. And once they’re learned, the tools can be applied immediately!

 

The premise of this concept is that the human brain thinks in a number of distinct ways which can be identified, deliberately accessed and hence used in a structured way to develop strategies for thinking about particular issues.

 

De Bono identifies six distinct states in which the brain can be “sensitized”. In each of these states, the brain will identify and bring into conscious thought certain aspects of issues being considered.


Via Martin Gysler
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How I Went From 0 to 1,012 Blog Subscribers in 101 Days

How I Went From 0 to 1,012 Blog Subscribers in 101 Days | Mobile Technology | Scoop.it

It took me 101 days to hit 1,012 subscribers. I did it by using a very simple strategy that was free from overwhelm and stress.

 

Most bloggers never get past the 1,000 subscriber mark, or create a profitable online business, not because they aren’t good, but because they are afraid to use the most effective tools available.

 

I worked hard during those 101 days, but I loved every second of it. Looking back, I can still see where I made mistakes, but making mistakes is not the problem, not taking action is.

 

If you can consistently take action, you will achieve your goals.

 

And the way to consistently have the fuel to take action is to find and follow your passion.

 

We all have something like this inside of us.

 

If you can find a topic you could die for, you’re on the right track. If someone had a gun to your head and you had to choose one topic to write about for the next few years, what would you choose?...


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23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012

23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012 | Mobile Technology | Scoop.it
Improve fans engagement and enhance your Facebook Page in year 2012 with these cost-effective facebook applications! A total of 23++ facebook apps to rock your Page!

 

Greetings and Happy New Year! To kick off 2012, some of you may think of giving your Facebook Page a facelift. There may be some features you wish to add such as custom iframe tabs with fan gate option or ideas to encourage fans engagement on your Page. If you do, you’ve come to the right place! Every year I will compile a list of cost-effective facebook apps you can use not only to improve your fans engagement but hopefully enhance your brand visibility at the same time. Without further ado, let’s get to the list.

 

This review is based on my personal opinion only and has nothing to do with affiliation or app sponsorship whatsoever.


Via Martin Gysler
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